Services Marketing Quarterly, Volume 18, Issue 1 (1999)

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Journal of Professional Services Marketing, Volume 18, Issue 1 (1999)

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Original Articles

Article
Expectations About Management Consultancy Services: Testing the Assumption of Equivalence Across Australian and Singaporean Firms
Albert Caruana, B. Ramaseshan, Michael T. Ewing & Fariba Rouhani
Pages: 1-10
Published online: 22 Oct 2008
AbstractforExpectations About Management Consultancy Services: Testing the Assumption of Equivalence Across Australian and Singaporean Firms | References | PDF (295.3 KB)
  • 74 Views
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Article
Measuring Service Quality in IT Services: Using Service Encounters to Elicit Quality Dimensions
Rohan Jayasuriya
Pages: 11-23
Published online: 22 Oct 2008
AbstractforMeasuring Service Quality in IT Services: Using Service Encounters to Elicit Quality Dimensions | References | PDF (437.1 KB)
  • 85 Views
  • 7 CrossRef citations
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Article
An Integrated Relationship (Guanxi) Marketing Model in China
Y. H. Wong
Pages: 25-48
Published online: 22 Oct 2008
First Page PreviewforAn Integrated Relationship (Guanxi) Marketing Model in China | References | PDF (845.9 KB)
  • 164 Views
  • 7 CrossRef citations
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Article
How Consumers Select Life Insurance Policies: A Protocol Analysis
Hannu Kuusela & Mark T. Spence
Pages: 49-63
Published online: 22 Oct 2008
AbstractforHow Consumers Select Life Insurance Policies: A Protocol Analysis | References | PDF (459.6 KB)
  • 45 Views
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Article
Improving Banking Relationships with Small Companies
Mikael Gidhagen & Carl G. Thunman
Pages: 65-75
Published online: 22 Oct 2008
AbstractforImproving Banking Relationships with Small Companies | References | PDF (391.1 KB)
  • 20 Views
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Article
Emerging Marketing Tool: The Internet
Paul A. Herbig, Frederick A. Palumbo & Lawrence M. Bellman
Pages: 77-87
Published online: 22 Oct 2008
AbstractforEmerging Marketing Tool: The Internet | References | PDF (408.7 KB)
  • 53 Views
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Article
The Changing Market of Legal Services: How Have Self-Paying Household Client Profiles Changed from 1984 to 1994?
Barbara C. Garland, LeGene Quesenberry & Carl S. Farinacci
Pages: 89-101
Published online: 22 Oct 2008
AbstractforThe Changing Market of Legal Services: How Have Self-Paying Household Client Profiles Changed from 1984 to 1994? | References | PDF (418.1 KB)
  • 18 Views
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Article
Creating and marketing Distinctive Competency in Small Public Accounting Firms
Kenneth E. Bolts
Pages: 103-110
Published online: 22 Oct 2008
AbstractforCreating and marketing Distinctive Competency in Small Public Accounting Firms | References | PDF (278.9 KB)
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