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Original Articles

Reference No Longer Is a “P” Word

The Reference Archivist as Marketer

Pages 171-184 | Published online: 20 Oct 2008

References

  • Pugh , Mary Jo . 1992 . Providing Reference Services for Archives and Manuscripts , 3 Chicago : Society of American Archivists .
  • International Council on Archives . 1995 . Bulletin , 45 December : 14 – 15 .
  • Devin , Brcnda . 1976 . “The Everyday Information Needs of the Average Citizen: A Taxonomy for Analysis” . In Information For the Community , Edited by: Kochen , M. and Donohue , J. C. 28 Chicago : American Library Association .
  • Miksa , Francis . 17 January 1996 . “The Cultural Legacy of the ‘Modern Library’ For the Future” , 17 January , San Antonio, Texas : Address at Association for Library and Information Science Education . copy of expanded version of address in possession of the author
  • Pugh . Providing Reference Services 9
  • Providing Reference Services
  • Kotier , Philip and Andreasen , Alan R. 1996 . Strategic Marketing for Nonprofit Organizations , 5th ed. , Upper Saddle River, N.J. : Prentice Hall . is a good, basic text for marketing concepts as applied in noncommercial organizations. The marketing concepts expressed throughout this article are elaborated in this work
  • Social Research, Inc . 1984 . The Image of Archivists: Resource Allocators' Perceptions , 27 N.P. : Social Research, Inc. .
  • WA, 51
  • WA50–51
  • Schultz , Charles R. “Archivists: What Types of People Are They?” manuscript draft of March II, 1996, in possession of the author), 6–7,12,19. Em phasis added

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