25
Views
0
CrossRef citations to date
0
Altmetric
Original Articles

Factors Influencing the Product Customization Decision Process of Foreign Industrial Product Manufacturers

&
Pages 33-49 | Published online: 20 Oct 2008

References

  • Amaravadi , C. S. , Samaddar , S. and Dutta , S. 1995 . Intelligent Marketing Information Systems: Computerized Intelligence for Marketing Decision Making . Marketing Intelligence and Planning , 13 ( 2 ) : 4 – 13 .
  • Arpan , J. S. and Ricks , D. A. 1985 . Directory of Foreign Manufacturers in the United States , Georgia State University .
  • Baalbaki , I. B. and Malhotra , N. K. 1995 . Standardization Versus Customization in International Marketing: An Investigation Using Bridging Conjoint Analysis . Journal of the Academy of Marketing Science , 23 ( 3 ) : 182 – 194 .
  • Banker , R. , Chang , H. and Majumdar , S. 1993 . Analyzing the Underlying Dimensions of Firm Profitability . Managerial & Decision Economics , 14 ( 1 ) : 25 – 36 .
  • Bobrow , D. , Mittal , S. and Stefik , M. 1986 . Expert Systems: Perils and Promise . Communications of the ACM , 29 : 880 – 894 . September
  • Boddewyn , J. J. , Soehl , R. and Picard , J. 1986 . Standardization in International Marketing: Is Ted Levitt in Fact Right? . Business Horizons , 29 : 69 – 75 . November-December
  • Cavusgil , S. T. , Zou , S. and Naidu , G. M. 1993 . Product and Promotion Adaptation in Export Ventures: An Empirical Investigation . Journal of International Business Studies , 24 ( 3 ) : 479 – 506 .
  • Coakes , E. and Merchant , K. 1996 . Expert Systems: A Survey of Their Use in UK Business . Information & Management , 30 ( 5 ) : 223 – 230 .
  • Cohen , P. R. and Feigenbaum , E. A. 1982 . The Handbook of Artificial Intelligence , Vol. II , Los Altos, CA : Wm. Kaufmann Publishers .
  • Davidson , W. H. 1989 . “ Impact of Trade Policies on Multinational Operations ” . In Trade Policy and Corporate Business Decisions , Edited by: Agmon , T. and Hekman , C. R. 145 – 159 . New York : Oxford University Press .
  • Diamantopoulos , A. , Schlegelmilch , B. B. and Du Preez , J. P. 1995 . Lessons for Pan-European Marketing? . International Marketing Review , 12 ( 2 ) : 38 – 52 .
  • Eom , S. B. 1996 . A Survey of Operational Expert Systems in Business (1980–1993) . Interfaces , 26 ( 5 ) : 50 – 70 .
  • Eom , S. B. 1994 . Transnational Management Strategies: An Emerging Tool for Glob-al Strategic Management . SAM Advanced Management Journal , 59 ( 2 ) : 22 – 27 .
  • Federal Reserve Bulletin . 1990 . Board of Governors of the Federal Reserve System, Washington, D.C. , 76 ( 12 ) : A48
  • Graham , E. M. and Krugman , P. R. 1989 . Foreign Investment in the United States , Washington, D.C. : Institute for International Economics .
  • Hunt , E. B. , Marin , J. and Stone , P. T. 1966 . Experiments in Induction , New York : Academic Press .
  • Jain , S. C. 1989 . Standardization of International Marketing Strategy: Some Research Hypotheses . Journal of Marketing , 53 ( 1 ) : 70 – 79 .
  • Johnson , J. L. and Arunthanes , W. 1995 . Ideal and Actual Product Adaptation in U.S. Exporting Firms: Market-Related Determinants and Impact on Performance . International Marketing Review , 12 ( 3 ) : 31 – 47 .
  • Levitt , T. 1983 . The Globalization of Markets . Harvard Business Review , 61 : 92 – 102 . June
  • Morrison , C. J. 1993 . Investment in Capital Assets and Economic Performance: The U.S. Chemicals and Primary-Metals Industries in Transition . Journal of Business & Economic Statistics , 11 ( 1 ) : 45 – 60 .
  • Nakata , C. and Sivakumar , K. 1996 . National Culture and New Product Development: An Integrative Review . Journal of Marketing , 60 ( 1 ) : 61 – 72 .
  • Quinlan , J. R. 1983 . “ Learning Efficient Classification Procedures and Their Application to Chess and Games ” . In Machine Learning: An Artificial Intelligence Approach , Edited by: Michalski , R. S. , Carbonell , J. C. and Mitchell , T. M. Vol. I , 463 – 482 . Palto Alto, CA : Tioga Publishing Co. .
  • Quinlan , J. R. 1987 . Simplifying Decision Trees . Journal of Man-Machine Studies , 27 ( 3 ) : 221 – 234 .
  • Samiee , S. 1987 . Pricing in Marketing Strategies of U.S. and Foreign Based Companies . Journal of Business Research , 15 : 17 – 30 .
  • Schneider , W. and Shiffrin , R. 1977 . Controlled and Automatic Human Information Processing: Detection, Search, and Attention . Psychological Review , 84 ( 1 ) : 1 – 66 .
  • Shoham , A. and Albaum , G. 1994 . The Effects of Transfer of Marketing Methods on Export Performance: An Empirical Investigation . International Business Review , 3 ( 3 ) : 219 – 241 .
  • Swamidass , P. M. and Kotabe , M. 1993 . Component Sourcing Strategies of Multinationals: An Empirical Study of European and Japanese Multinationals . Journal of International Business Studies , 24 ( 1 ) : 81 – 99 .
  • Thompson , B. and Thompson , W. 1986 . Finding Rules in Data . BYTE , 11 : 149 – 158 . November
  • Walters , P. G.P. and Toyne , B. 1989 . Product Modifications and Standardization in International Markets: Strategic Options and Facilitating Policies . Columbia Journal of World Business , 24 : 37 – 44 . Winter
  • Ward , J. 1973 . Product and Promotion Adaptation by European Firms in the U.S . Journal of International Business Studies , 4 ( 1 ) : 79 – 85 .
  • Weiss , S. M. and Kulikowski , C. A. 1991 . Computer Systems That Learn , San Mateo, CA : Morgan Kaufman Publishers, Inc. .
  • Wright , P. , Kroll , M. , Chan , P. and Hamel , K. 1986 . Strategic Profiles and Performance: An Empirical Test of Select Key Propositions . Journal of the Academy of Marketing Science , 19 ( 3 ) : 245 – 254 .
  • Zopounidis , C. , Doumpos , M. and Matstasinis , N. F. 1997 . On the Knowledge-Based Decision Support Systems in Financial Management: A Survey . Decision Support Systems , 20 ( 3 ) : 259 – 277 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.