References
- Baker , Michael . 1996 . Marketing, , 6th ed. , 178 London : Macmillan .
- Brierty , Edward G. , Eckles , Robert W. and Reeder , Robert R. 1998 . Business Marketing, , 3rd ed. , 189 – 192 . New Jersey : Prentice-Hall .
- Cravens , David . 1997 . Strategic Marketing, , 5th ed. , 134 Chicago : Irwin .
- Dibb , Sally and Simkin , Lyndon . 1996 . The Market Segmentation Workbook: Target Marketing for Marketing Managers , USA and Canada : Routledge .
- Donthu , Naveen and Cherian , Joseph . 1994 . “Impact of Strength of Ethnic Identification on Hispanic Shopping Behaviour,” . Journal of Retailing , 70 ( 4 ) : 383 – 393 .
- Engel , James , Fiorillo , Henry and Cayley , Murray . 1972 . Marketing Segmentation , New York : Holt Rinehart .
- Evans , Martin . 1994 . “Domesday Marketing? From an Inaugural Lecture,” . Journal of Marketing Management , 10 : 409 – 431 . The Dryden Press
- Hotelling , Harold . 1929 . “Stability in Competition,” . Economic Journal , 39 March
- Kotler , Philip , Armstrong , Gary , Brown , Linden and Adam , Stewart . 1998 . Marketing, , 4th ed. , 311 Sydney : Prentice Hall .
- McColl-Kennedy , Janet . 1994 . Marketing: Concepts and Strategies, , 2nd ed. , Sydney : Nelson .
- McDonald , Malcolm and Dunbar , Ian . 1995 . Market Segmentation , 15 – 16 . London : MacMillan .
- Perkins , Frances . 1994 . Practical Cost Benefit Analysis , 116 Melbourne : MacMillan .
- Scherer , Frederic . 1979 . “The Welfare Economics of Product Variety: An Application to the Ready to Eat Cereals Industry,” . Journal of Industrial Economics , Dec.
- Storbacka , Kaj . 1997 . “Segmentation Based on Customer Profitability -Retrospective Analysis of Retail Bank Customer Bases,” . Journal of Marketing Management , 13 : 479 – 492 .
- Smith , Wendell . 1956 . “Product Differentiation and Market Segmentation as Alternative Marketing Strategies,” . Journal of Marketing , 21 July : 3 – 8 .
- Su Lim , Jeen , Zalloco , Ron and Ghingold , Morry . 1997 . “Segmenting the Hispanic Market Based on Ethnic Origin and Identity: An Exploratory Study,” . Journal of Segmentation in Marketing , 1 ( 2 ) : 17 – 39 .
- Thomas , Michael . 1980 . “Market Segmentation,” . Quarterly Review of Marketing , 6 ( 1 ) : 27
- Weinstein , Art . 1997 . “Strategic Segmentation: A Planning Approach for Marketers,” . Journal of Segmentation in Marketing , 1 ( 2 ) : 7 – 16 .
- Wind , Yoram . 1978 . “Issues and Advances in Segmentation Research,” . Journal of Marketing Research , XV August : 317 – 337 .
- Wind , Yoram and Carroll , Douglas . 1972 . “International Market Segmentation,” . European Journal of Marketing , 5 ( 1 )
- Wood , Marian . 1991 . “Five Steps to More Effective Business to Business Marketing,” . Sales and Marketing Management , 143 April
- Yankelovich , Daniel . 1964 . “New Criteria for Market Segmentation,” . Harvard Business Review , : 83 – 90 .
- Young , Shirley , Ott , Leland and Feigin , Barbara . 1978 . “Some Practical Considerations in Market Segmentation,” . Journal of Marketing Research , XV August : 405 – 412 .