86
Views
13
CrossRef citations to date
0
Altmetric
Original Articles

Determination of Significant Issues

Applying a Quantitative Method to Importance-Performance Analysis

Pages 49-63 | Accepted 15 May 2000, Published online: 12 Oct 2008

References

  • Alberty , S. and Mihalik , B. J. 1989 . Use of importance-performance analysis as an evaluative technique in adult education . Education Review , 13 ( 1 ) : 33 – 44 .
  • Albrecht , K. and Bradford , L. J. 1990 . The service advantage: How to identify and fulfill customer needs , Homewood, IL : Dow Jones Irwin .
  • Almanza , B. A. , Jaffe , W. and Lin , L. 1994 . Use of the service attribute matrix to measure consumer satisfaction . Hospitality Research Journal , 17 ( 2 ) : 63 – 75 .
  • Alpert , M. I. 1971 . Identification of determinant attributes: A comparison of methods . Journal of Marketing Research , 8 ( May ) : 184 – 191 .
  • Barsky , J. D. and Labagh , R. 1992 . A strategy for customer satisfaction . The Cornell Hotel and Restaurant Quarterly , : 32 – 40 . (October)
  • Bartlett , P. A. and Einert , A. E. 1992 . Analysis of the design function of an adult softball complex in a new public recreation park . Journal of Parks and Recreation Administration , 10 ( 1 ) : 71 – 81 .
  • Crompton , J. L. and Duray , N. A. 1985 . An investigation of the relative efficacy of four alternative approaches to importance-performance analysis . Journal of the Academy of Marketing Science , 13 ( 4 ) : 69 – 80 .
  • Dolinsky , A. L. and Caputo , R. K. 1991 . Adding a competitive dimension to importance-performance analysis: An application to traditional health care systems . Health Marketing Quarterly , 8 ( 3/4 ) : 61 – 79 .
  • Duke , C. R. and Persia , M. A. 1996 . Performance-importance analysis of escorted tour evaluations . Journal of Travel and Tourism Marketing , 5 ( 3 ) : 207 – 223 .
  • Ennew , C. T. , Reed , G. V. and Binks , M. R. 1993 . Importance-performance analysis and the measurement of service quality . European Journal of Marketing , 27 ( 2 ) : 59 – 70 .
  • Evans , M. R. and Chon , K. S. 1989 . Formulating and evaluating tourism policy using importance-performance analysis . Hospitality, Education and Research Journal , 13 ( 2 ) : 203 – 213 .
  • Guadagnolo , F. B. 1985 . The importance-performance analysis: An evaluation and marketing tool . Journal of Park and Recreation Administration , 3 ( 1 ) : 13 – 22 .
  • Havitz , M. E. , Twynam , G. D. and DeLorenzo , J. M. 1991 . Importance-performance analysis as a staff evaluation tool . Journal of Park and Recreation Administration , 9 ( 1 ) : 43 – 54 .
  • Hawes , J. M. and Rao , C. P. 1985 . Using importance-performance analysis to develop health care marketing strategies . Journal of Health Care Marketing , 4 ( Fall ) : 19 – 25 .
  • Hollenhorst , S. , Olson , D. and Fortney , R. 1992 . Uses of importance-performance analysis to evaluate state park cabins: The case of the West Virginia State Park system . Journal of Parks and Recreation Administration , 10 ( 1 ) : 1 – 11 .
  • Kennedy , D. W. 1986 . Importance-performance analysis in marketing and evaluating therapeutic recreation services . Therapeutic Recreation Journal , 20 ( 3 ) : 30 – 36 .
  • Keyt , J. C. 1994 . Importance-performance analysis: A case study in restaurant positioning . International Journal of Retail & Distribution Management , 22 ( 5 ) : 35 – 40 .
  • Leong , S. M. 1992 . Assessing national competitive superiority: An importance-performance matrix approach . Marketing Intelligence & Planning , 10 ( 1 ) : 42 – 48 .
  • Martilla , J. A. and James , J. C. 1977 . Importance-performance analysis. . Journal of Marketing , 41 ( January ) : 77 – 79 .
  • Mount , D. J. 1997 . Introducing relativity to traditional importance-performance analysis . Journal of Hospitality & Tourism Research , 21 ( 2 ) : 111 – 121 .
  • Oliver , R . 1999 . Satisfaction: A behavioral perspective on the consumer , New York, NY : McGraw-Hill .
  • Ortinau , D. J. , Bush , A. J. , Bush , R. P. and Twible , J. L. 1989 . The Use of importance-performance analysis for improving the quality of marketing education: Interpreting faculty-course evaluations. . Journal of Marketing Education , 11 ( Summer ) : 78 – 86 .
  • Williams , A. E. and Neal , L. L. 1993 . Motivational assessment in organizations: An application of importance-performance analysis. . Journal of Parks and Recreation Administration , 11 ( 2 ) : 60 – 71 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.