850
Views
25
CrossRef citations to date
0
Altmetric
Original Articles

Segmentation of Special Event Attendees Using Personal Values

Relationships with Satisfaction and Behavioural Intentions

, &
Pages 33-55 | Published online: 08 Sep 2008

References

  • Anderson , E. and Mittal , V. 2000 . Strengthening the satisfaction-profit chain . Journal of Service Research , 3 ( 2 ) : 107 – 120 .
  • Backman , K. F. , Backman , S. J. , Muzaffer , U. and Mohr , Sunshine K. 1995 . Event tourism: An examination of motivations and activities . Festival Management and Event Tourism , 3 ( 1 ) : 26 – 24 .
  • Baker , D. A. and Crompton , J. L. 2000 . Quality, satisfaction and behavioural intentions . Annals of Tourism Research , 27 ( 3 ) : 785 – 804 .
  • Bitner , M. J. , Faranda , W. T. , Hubbert , A. R. and Zeithaml , V. A. 1997 . Customer contributions and roles in service delivery . International Journal of Service Industry Management , 08 ( 3 ) : 193 – 205 .
  • Blamey , R. K. and Braithwaite , V. A. 1997 . A social values segmentation of the ecotourism market . Journal of Sustainable Tourism , 5 ( 1 ) : 29 – 45 .
  • Blom , G. 1958 . Statistical Estimates and Transformed Beta Variables , New York : John Wiley and Sons .
  • Burns , J. P. A. , Hatch , J. H. and Mules , T. 1986 . The Adelaide Grand Prix: The impact of a special event , Adelaide : The Centre for South Australian Economics .
  • Crompton , J. and McKay , S. 1994 . Measuring the economic impacts of festivals and events: Some myths, applications and ethical dilemmas . Festival Management and Event Tourism , 2 ( 1 ) : 33 – 43 .
  • Crompton , J. and McKay , K. 1997 . Motivations of visitors attending festival events . Annals of Tourism Research , 24 ( 2 ) : 426 – 439 .
  • Cronin , J. J. and Taylor , S. A. 1992 . Measuring service quality: A re-examination and extension . Journal of Marketing , 56 ( 3 ) : 55 – 68 .
  • Daghfous , N. , Petrof , J. and Pons , F. 1999 . Values and adoption of innovations: A cross cultural study . Journal of Consumer Marketing , 16 ( 4 ) : 314 – 331 .
  • de Ruyter , K. and Bloemer , J. 1999 . Customer loyalty in extended service settings. The interaction between satisfaction, value attainment and positive mood . International Journal of Service Industry Management , 10 ( 3 ) : 320 – 336 .
  • Delamere , T. A. 2001 . Development of a scale to measure resident attitudes towards the social impacts of community festivals. Part II: Verification of the scale . Event Management: An International Journal , 7 ( 1 ) : 25 – 38 .
  • Delamere , T. A. , Wankel , L. M. and Hinch , T. 2001 . Development of a scale to measure resident attitudes towards the social impacts of community festivals. Part I: Item generation and purification of the measure . Event Management: An International Journal , 7 ( 1 ) : 11 – 24 .
  • Delpy Neirotti , L. 2001 . Motivation to attend the Summer Olympic Games . Journal of Travel Research , 39 ( 3 ) : 327 – 331 .
  • Disney , D. 1999 . Customer satisfaction and loyalty: The critical elements of service quality . Total Quality Management , 10 : 491 – 497 . (Jul.)
  • Erdem , O. , Oumilli , A. B. and Tuncalp , S. 1999 . Consumer values and the importance of store attributes . International Journal of Retail Distribution and Management , 27 ( 4 ) : 137 – 144 .
  • Fall , L. T. and Knutson , B. 2001 . Personal values and media usefulness of mature travellers . Journal of Hospitality and Leisure Marketing , 8 ( 3/4 ) : 97 – 112 .
  • Fredline , E. and Faulkner , B. Community perceptions of the impacts of events . article presented at the Events Beyond 2000: Setting the Agenda . Sydney.
  • Getz , D. 1997 . Event management and event tourism , New York : Cognizant Communication Corporation .
  • Gratton , C. , Dobson , N and Shibli , S. 2000 . The economic importance of major sports events: A case study of six events . Managing Leisure , 5 : 14 – 28 .
  • Green , C. and Chalip , L. 1998 . Sport tourism as the celebration of subculture . Annals of Tourism Research , 25 ( 2 ) : 275 – 291 .
  • Gummesson , E. 1998 . Productivity, quality and relationship marketing in service operations . International Journal of Contemporary Hospitality Management , 10 ( 1 ) : 4 – 15 .
  • Hair , J. F. , Anderson , R. E. , Taitham , R. L. and Black , W. C. 1995 . Multivariate data analysis with readings , Englewood Cliffs : Prentice Hall .
  • Halstead , D. 1999 . The use of comparison standards in customer satisfaction research and management: A review and proposed typology . Journal of Marketing Theory and Practice , 7 ( 3 ) : 13 – 26 .
  • Heath , R. P. 1995 . Psychographics: Q'est-ce que c'est . American Demographcis , Nov : 74 – 79 .
  • Hede , A-M. , Jago , K. L. and Deery , M. A. Recommending behaviour at special events: The roles of attribute satisfaction, expectancy disconfirmation and overall satisfaction . article presented at the Australian and New Zealand Marketing Association Conference . Melbourne.
  • Homer , P. M. and Kahle , L. R. 1988 . A structural equation test of the value-attitude-behaviour hierarchy . Journal of Personality and Social Psychology , 54 ( 4 ) : 638 – 646 .
  • Hunt , Keith H. 1977 . “ CS/D-overview and future research directions ” . In Conceptualisation of consumer satisfaction and dissatisfaction , Edited by: Hunt , H. K. 455 – 488 . Cambridge : Marketing Science Institute .
  • Jago , L. K. 1997 . Special events and tourism behavior: A conceptualisation and an empirical analysis from a values perspective , Melbourne : Victoria University . Unpublished Doctor of Philosophy
  • Jones , M. and Suh , J. 2000 . Transaction-specific satisfaction and overall satisfaction: An empirical analysis . Journal of Services Marketing , 14 ( 2 ) : 147 – 159 .
  • Kahle , L. R. 1983 . Social Values and Social Change: Adaptation to life in America , New York : Preager .
  • Kamakura , W. A. and Novak , T. 1992 . Value-system segmentation: Exploring the meaning of LOV . Journal of Consumer Research , 19 : 119 – 132 . (June)
  • Keiningham , T. L. , Goddard , M. K. M. , Vavra , T. G. and Iaci , A. J. 1999 . Customer delight and the bottom line . Marketing Management , 8 ( 3 ) : 57 – 63 .
  • Klenosky , D. B. , Gengler , C. E. and Mulvey , M. 1993 . Understanding the factors influencing ski destination on choice: A means-end analytic approach . Journal of Leisure Research , 25 ( 4 ) : 362 – 379 .
  • Long , M. M. and Schiffman , L. G. 2000 . Consumption values and relationships: Segmenting the market for frequency programs . Journal of Consumer Marketing , 17 ( 3 ) : 214 – 232 .
  • Madrigal , R. 1995 . Personal values, traveller personality type and leisure travel style . Journal of Leisure Research , 27 ( 2 ) : 125 – 142 .
  • Maslow , A. H. 1954 . Motivation and personality , New York : Harper .
  • McCarty , J. A. and Shrum , L. J. 2000 . The measurement of personal values in survey research: A test of alternative rating procedures . Public Opinion Quarterly , 64 ( 3 ) : 271 – 298 .
  • McGuire , L. 1999 . Australian Services: Marketing and Management , Melbourne : Mc Millan .
  • Muller , T. E. 1991 . Using personal values to define segments in an international tourism market . International Marketing Review , 8 ( 1 ) : 57 – 70 .
  • Muller , T. E. 1995 . How personal values govern the post-visit attitudes on international tourists . Journal of Hospitality and Leisure Marketing , 3 ( 2 ) : 3 – 24 .
  • Muller , T. E. 2000 . Targeting the CANZUS baby boomers explorer and adventurer segments . School of Marketing and Management , 6 ( 2 ) : 154 – 169 .
  • Oh , H. and Parks , S. C. 1997 . Customer satisfaction and service quality: A critical review of the literature and research implications for the hospitality industry . Hospitality Research Journal , 20 ( 3 ) : 35 – 64 .
  • Oliver , R. L. 1996 . Satisfaction: A Behavioural Perspective on the Consumer , New York, N.Y. : McGraw-Gill .
  • Oliver , R. L. 1980 . A cognitive model of the antecedents and consequences of satisfaction decisions . Journal of Marketing Research , 17 ( 4 ) : 460
  • Oliver , R. L. 1981 . Measurement and evaluation of satisfaction processes in retail settings . Journal of Retailing , 57 ( 3 ) : 25 – 46 .
  • Oliver , R. L. and De Sarbo , W. S. 1988 . Response determinants in satisfaction judgments . Journal of Consumer Research , 14 ( 4 ) : 495 – 507 .
  • Osborne , D. , Wheeler , J and Elliot , D. 1999 . Selling the performing arts. Identifying and expanding audience for music, dance and theatre , Surry Hills : Australia Council .
  • Pizam , A. and Ellis , T. 1999 . Customer satisfaction and its measurement in hospitality enterprises . International Journal of Contemporary Hospitality Management , 11 ( 7 ) : 326 – 339 .
  • Pol , L. G. and Pak , S. 1994 . The use of a two-stage survey design in collecting from those who have attended periodic or special events . Journal of the Market Research Society , 36 ( 4 ) : 315 – 325 .
  • Ritchie , B. 1984 . Assessing the impact of hallmark events: Conceptual and research issues . Journal of Travel Research , 23 ( 1 ) : 2 – 11 .
  • Rokeach , M. 1973 . The Nature of Human Values , New York : Free Press .
  • Rokeach , M. 1979 . “ From Individual to Institutional Values: With Special Reference to the Values of Science ” . In Societal, Institutional and Organizational Values , Edited by: Rokeach , M. Vol. 47–70 , New York : The Free Press .
  • Rossi , P. E. , Giulla , Z. and Allenby , G. M. 2001 . Overcoming scale usage heterogeneity: A Bayesian hierarchical approach . Journal of American Statistical Association , 96 ( 453 ) : 20 – 31 .
  • Schwartz , S. H. and Bilsky , W. 1990 . Towards a theory of the universal content and structure of values: Extensions and cross-cultural replications . Journal of Personality and Social Psychology , 58 ( 5 ) : 872 – 891 .
  • Sivadas , E. and Baker-Prewitt , J. L. 2000 . An examination of the relationship between service quality, customer satisfaction, and store loyalty . International Journal of Retail and Distribution Management , 28 ( 2 ) : 73 – 82 .
  • Thrane , C. 1997a . Vacation motives and personal value systems . Journal of Vacation Marketing , 3 ( 3 ) : 234 – 244 .
  • Van Montfort , K. , Masurel , E. and Van Rijn , I. 2000 . Service satisfaction: An empirical analysis of consumer satisfaction in financial services . The Service Industries Journal , 20 ( 3 ) : 80 – 94 .
  • Veroff , J. , Douvan , E. and Kulka , R. 1981 . The Inner American , New York : Basic Books .
  • Woodside , A. G. , Frey , L. and Daly , R. T. 1989 . Linking service quality, customer satisfaction, and behavioural intention . Journal of Health Care Management , 9 : 5 – 17 . (De-cember)

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.