The Hierarchy of Internet Communication Effects: A New Paradigm for Understanding Internet Promotion

REFERENCES

• Assael , H. 1987 . “ Low Involvement Decision Making, ” . In Consumer Behavior and Marketing Action, , 3rd Ed. 82 – 111 .
   Google Scholar
• Ba , Sulin and Pavlou , Paul A. 2002 . Evidence of the Effect of Trust Building Technology in Electronic Markets: Price premiums and buyer behavior . MIS Quarterly , 26 ( No. 3 ) : 243 – 268 .
   Web of Science ®Google Scholar
• Barry , Thomas E. 1987 . “ The Development of the Hierarchy of Effects: An Historical Perspective, ” . In Current Issues and research in Advertising 251 – 295 .
   Google Scholar
• Barry , Thomas E. 2002 . In Defense of the Hierarchy of Effects: A Rejoinder to Weilbacher . Journal of Advertising Research , 42 ( No. 3 ) : 44 – 47 .
   Web of Science ®Google Scholar
• Belch , G. E. and Belch , M. A. 1998 . Advertising and Promotion: An Integrated Marketing Communications Perspective., , 4th edition 146 McGraw-Hill, Boston
   Google Scholar
• Bruner , II , Gordon , C. and Kumar , Anand . 2000 . Web Commercials and Advertising Hierarchy-of-Effects . Journal of Advertising Research , 40 ( January/April ) : 35 – 42 .
   Web of Science ®Google Scholar
• Enos , Lori and Greenberg , Paul A. 2000 . “ Report: Online Spending Drives Offline Spending, ” . In E-Commerce Times May 19, http://www.ecommercetimes.com/story/3369.html.
   Google Scholar
• Harris , Greg . 1987 . The Implications of Low-Involvement Theory for Advertising Effectiveness . International Journal of Advertising , 6 : 207 – 221 .
   Google Scholar
• Krugman , Herbert E. 1965 . The Impact of Television Advertising: Learning without Involvement . Public Opinion Quarterly , 29 : 349 – 356 .
   Web of Science ®Google Scholar
• Krugman , Herbert E. 1967 . The Measurement of Advertising Involvement . Public Opinion Quarterly , 30 : 583 – 596 .
   Web of Science ®Google Scholar
• Klugman , Herbert E. and Hartley , E. L. 1970 . Passive Learning from Television . Public Opinion Quarterly , 33 ( Summer ) : 184 – 9 .
   Google Scholar
• Lavidge , Robert J. and Steiner , Gary A. 1961 . A Model for Predictive Measurements of Advertising Effectiveness . Journal of Marketing , 25 ( No. 4 ) : 59 – 62 .
   Google Scholar
• Lee , Jungwon , Jinwoo , Kim and Moon , Jae Yun . What makes Internet users visit cyber stores again? Key design factors for customer loyalty, . Proceedings of the SIGCHI conference on Human factors in computing systems, 2000 . pp. 305 – 312 .
   Google Scholar
• Massad , V. J. and Tucker , Joanne . 2000 . Comparing Bidding and Pricing between In-person and Online Auctions . Journal of Product and Brand Management , 9 ( No. 5 ) : 325 – 332 .
   Google Scholar
• Massad , Victor J. , Whitmyer , Jamie L. and Tucker , Joanne M. 2001 . “ The Deficiency of Relationship Marketing as a Paradigm for Explaining e-Commerce Phenomena: The Case of On-line Auctions, ” . In Quarterly Journal of Electronic Commerce 205 – 214 . Spring
   Google Scholar
• Melnik , Mikhail and Alm , James . 2002 . Does a Seller's eCommerce Reputation Matter?" . Journal of Industrial Economics , 50 ( No. 3 ) : 337 – 49 .
   Web of Science ®Google Scholar
• Park , C. W. and Mittal , B. 1985 . A Theory of Involvement in Consumer Behavior: Problems and Issues . Research in Consumer Behavior , 1 : 201 – 231 .
   Google Scholar
• Poh and Adam . "An Exploratory Investigation of Attitude Toward the Website and the Advertising Hierarchy of Effects . The Eighth Australian World Wide Web Conference. http://ausweb.scu.edu.au/aw02/papers/refereed/poh/.
   Google Scholar
• Ray , Michael L. 1973 . Psychological Theories and Interpretation of Learning in , Edited by: Ward , S. and Robertson , T. S. 99 Englewood Cliffs, NJ : Prentice-Hall Intl. . Consumer Behavior-Theoretical Sources
   Google Scholar
• Rokeach , Milton . 1966 . Attitude Change and Behavioral Change . Public Opinion Quarterly , 30 : 529 – 50 .
   Web of Science ®Google Scholar
• Rothschild , M. L. , Maloney , J. C. and Silverman , B. 1979 . “ Advertising strategies for high and low involvement situations, ” . In Attitude Research Plays for High Stakes , 74 – 93 . Chicago : American Marketing Association .
   Google Scholar
• Standifird , Stephen S. 2001 . Reputation and E-Commerce: eBay Auctions and the Asymmetrical Impact of Positive and Negative Ratings . Journal of Management , 27 ( No. 3 ) : 279 – 295 .
   Web of Science ®Google Scholar
• Stevenson , J. S. , Bruner , G. C. II and Kumar , A. 2000 . Web Page Background and Viewer Attitudes . Journal of Advertising Research , 20 ( No. 1 ) : 29 – 34 .
   Google Scholar
• Yoo , Kim and Stout . 2004 . Assessing the Effects of Animation in Online Banner Advertising: Hierarchy of Effects Model . Journal of Interactive Advertising , 4 ( No. 2 )
   Google Scholar
• Zajonc , Robert B. 1980 . Feeling and Thinking: Preferences Need No Inferences . American Psychologist , 35 : 151 – 175 .
   Web of Science ®Google Scholar
• Zajonc , Robert B. and Markus , Hazel . 1982 . Affective and Cognitive Factors in Preferences . Journal of Consumer Research , 9 : 123 – 131 .
   Web of Science ®Google Scholar