3,587
Views
79
CrossRef citations to date
0
Altmetric
Original Articles

Political Marketing and Professionalized Campaigning

A Conceptual Analysis

Pages 49-67 | Published online: 22 Sep 2008

References

  • Blumler , J. G. and Kavanagh , D. 1999 . The Third Age of Political Communication: Influences and Features . Political Communication , vol. 16 ( no. 3 )
  • Collins , N. and Butler , M. 2002 . “ Considerations on Market Analysis for Political Parties ” . In The Idea of Political Marketing , Edited by: O'shaughnessy , N. J. and Henneberg , S. C. M. Westport, CT : Praeger .
  • Cutlip , S. M. , Center , A. H. and Broom , G. M. 2000 . Effective Public Relations , 8th edition , Upper Saddle River, NJ : Prentice Hall .
  • Dalton , R. J. and Wattenberg , M. P. , eds. 2000 . Parties Without Partisans: Political Change in Advanced Industrial Democracies , New York, NY : Oxford University Press .
  • Farrell , D. M. 1996 . “ Campaign Strategies and Tactics ” . In Comparing Democracies: Elections and Voting in Global Perspective , Edited by: LeDuc , L. , Niemi , R. G. and Norris , P. Thousand Oaks, CA : Sage .
  • Farrell , D. M. and Webb , P. 2000 . “ Political Parties as Campaign Organisations ” . In Parties Without Partisans: Political Change in Advanced Industrial Democracies , Edited by: Dalton , R. J. and Wattenberg , M. P. New York, NY : Oxford University Press .
  • Faucheux , R. A. 2003 . Winning Elections: Political Campaign Management, Strategy & Tactics , New York, NY : M. Evans & Company .
  • Gibson , R. and Römmele , A. 2001 . Changing Campaign Communications: A Party-Centered Theory of Professionalized Campaigning . The Harvard International Journal of Press/Politics , vol. 6 ( no. 4 )
  • Hallin , D. C. and Mancini , P. 2004 . Comparing Media Systems: Three Models of Media and Politics , New York, NY : Cambridge University Press .
  • Henneberg , S. C. M. 2002 . “ Understanding Political Marketing ” . In The Idea of Political Marketing , Edited by: O'shaughnessy , N. J. and Henneberg , S. C. M. Westport, CT : Praeger .
  • Henneberg , S. C. M. and Eghbalian , S. 2002 . “ Kirchheimer's Catch All Party: A Reinterpretation in Marketing Terms ” . In The Idea of Political Marketing , Edited by: O'shaughnessy , N. J. and Henneberg , S. C. M. Westport, CT : Praeger .
  • Jaworski , B. J. and Kohli , A. K. 1993 . Market Orientation: Antecedents and Concequenses . Journal of Marketing , vol. 57 July
  • Kaid , L. L. 2004 . “ Political Advertising ” . In Handbook of Political Communication Research , Edited by: Kaid , L. L. Mahwah, NJ : Lawrence Erlbaum Associates .
  • Kaid , L. L. and Holtz-Bacha , C. , eds. 2006 . The Sage Handbook of Political Advertising , Thousand Oaks, CA : Sage .
  • Kavanagh , D. 1995 . Election Campaigning: The New Marketing of Politics , Oxford : Blackwell .
  • Kohli , A. K. and Jaworski , B. J. 1990 . Market Orientation: The Construct, Research Propositions, and Managerial Implications . Journal of Marketing , vol. 54 April
  • Kotler , P. and Kotler , N. 1999 . “ Political Marketing: Generating Effective Candidates, Campaigns, and Causes ” . In Handbook of Political Marketing , Edited by: Newman , B. I. Thousand Oaks, CA : Sage .
  • Lafferty , B. A. and Hult , G. T. M. 2001 . A Synthesis of Contemporary Market Orientation Perspectives . European Journal of Marketing , vol. 36 ( no. 1/2 )
  • Lazarsfeld , P. F. , Berelson , B. and Gaudet , H. 1965 . The People's Choice: How the Voter Makes Up His Mind ina Presidential Campaign , 2nd edition , New York, NY : Columbia University Press .
  • Lees-Marshment , J. 2001 . Political Marketing and British Political Parties: The Party's Just Begun , Manchester : Manchester University Press .
  • Lees-Marshment , J. 2004 . Political Marketing The Key to Electoral Success or the Cause of Democratic Turmoil? , Sundsvall : Demokratiinstitutet .
  • Lilleker , D. G. and Negrine , R. 2002 . Professionalization: Of What? Since When? By Whom? . The Harvard International Journal of Press/Politics , vol. 7 ( no. 4 )
  • Lilleker , D. G. and Lees-Marshment , J. , eds. 2005 . Political Marketing: A Comparative Perspective , Manchester : Manchester University Press .
  • Maarek , P. J. 1995 . Political Marketing and Communication , Guildford : John Libbey .
  • Mair , P. , Müller , W. and Plasser , F. , eds. 2004 . Political Parties and Electoral Change: Party Responses to Electoral Markets , London : Sage .
  • Mancini , P. 1999 . New Frontiers in Political Professionalism . Political Communication , vol. 16 ( no. 3 )
  • Mughan , A. 2000 . Media and the Presidentialization of Parliamentary Elections , Hampshire : Palgrave .
  • Narver , J. C. and Slater , S. F. 1990 . The Effect of a Market Orientation on Business Profitability . Journal of Marketing , vol. 54 October
  • Newman , B. I. 1994 . The Marketing of the President: Political Marketing as Campaign Strategy , Thousand Oaks, CA : Sage Publications .
  • Newman , B. I. 1999 . “ Preface ” . In Handbook of Political Marketing , Edited by: Newman , B. I. Thousand Oaks, CA : Sage .
  • Newman , B. I. , ed. Handbook of Political Marketing , Thousand Oaks, CA : Sage .
  • Newman , B. I. and Vercic , D. , eds. 2002 . Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing , New York, NY : Haworth Press .
  • Nord , L. and Strömbäck , J. 2003 . Valfeber och nyhetsfrossa: Politisk kommunikation i valrörelsen , Stockholm : Sellin & Partner . 2002
  • Norris , P. 2000 . The Virtuos Circle Political Communication in Postindustrial Societies , Cambridge : Cambridge University Press .
  • Norris , P. , Curtice , J. , Sanders , D. , Scammell , M. and Semetko , H. A. 1999 . On Message: Communicating the Campaign , London : Sage .
  • O'Cass , A. 1996 . Political Marketing and the Marketing Concept . European Journal of Marketing , vol. 30 ( no. 10/11 )
  • Ormrod , R. P. 2004 . Operationalising the Conceptual Model of Political Market Orientation , Sundsvall : Centre for Political Communication Research .
  • Ornstein , N. and Mann , T. , eds. 2000 . The Permanent Campaign and Its Future , Washington, DC : The Brookings Institution/American Enterprise Institute for Public Policy Research .
  • O'shaughnessy , N. J. and Henneberg , S. C. M. , eds. 2002 . The Idea of Political Marketing , Westport, CT : Praeger .
  • Plasser , F. and Plasser , G. 2002 . Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices , Westport, CT : Praeger .
  • Powell , L. and Cowart , J. 2003 . Political Campaign Communication: Inside and Out , Boston, MA : Allyn & Bacon .
  • Sjöblom , G. 1968 . Party Strategies in a Multiparty System , Lund : Studentlitteratur .
  • Slater , S. F. and Narver , J. C. 1998 . Customer-Led and Market-Oriented: Let's Not Confuse the Two . Strategic Management Journal , 19
  • Strömbäck , J. 2002 . Medialiserat politiskt ledarskap: En kunskapsöversikt , Stockholm : Stiftelsen Institutet för Mediestudier .
  • Swanson , D. L. and Mancini , P. , eds. 1996 . Politics, Media, and Modern Democracy: An International Study of Innovations in Electoral Campaigning and Their Consequences , Westport, CT : Praeger .
  • Thurber , J. A. and Nelson , C. J. , eds. 2000 . Campaign Warriors: Political Consultants in Elections , Washington, DC : The Brookings Institution Press .
  • Wring , D. 2005 . The Politics of Marketing the Labour Party , Hampshire : Palgrave MacMillan .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.