Browse
We’re here to help

Find guidance on Author Services

Login | Register

Login
Register

Cart Add to Cart

Search
Browse
We’re here to help

Find guidance on Author Services

Home
All Journals
Journal of Political Marketing
List of Issues
Volume 6, Issue 2-3

Journal of Political Marketing

Search in:

Advanced search Citation search

Citation search

Ready to submit?
Start a new submission or continue a submission in progress
Go to submission site
Instructions for authors
Editorial policies
Editing services site

Journal metrics
Aims & scope
Journal information
Editorial board
News & calls for papers
Advertising information

Latest articles
Current issue
All volumes & issues
Special issues
Open access articles
Most read articles
Most cited articles

New content alerts
RSS

Subscription options & pricing

Buy a subscription

Your download is now in progress and you may close this window

Did you know that with a free Taylor & Francis Online account you can gain access to the following benefits?

Choose new content alerts to be informed about new research of interest to you
Easy remote access to your institution's subscriptions on any device, from any location
Save your searches and schedule alerts to send you new results
Export your search results into a .csv file to support your research

Have an account?
Login now Don't have an account?
Register for free

Login or register to access this feature

Have an account?
Login now Don't have an account?
Register for free

Register a free Taylor & Francis Online account today to boost your research and gain these benefits:

Choose new content alerts to be informed about new research of interest to you
Easy remote access to your institution's subscriptions on any device, from any location
Save your searches and schedule alerts to send you new results
Export your search results into a .csv file to support your research

Register now or learn more

Journal of Political Marketing, Volume 6, Issue 2-3 (2007)

Browse this journal

Latest articles
Current issue
List of issues
Special issues
Open access articles
Most read articles
Most cited articles

Sample our Politics & International Relations journals, sign in here to start your FREE access for 14 days

Journal of Political Marketing, Volume 6, Issue 2-3 (2007)

See all volumes and issues

Vol 23, 2024 Vol 22, 2023 Vol 21, 2022 Vol 20, 2021 Vol 19, 2020 Vol 18, 2019 Vol 17, 2018 Vol 16, 2017 Vol 15, 2016 Vol 14, 2015 Vol 13, 2014 Vol 12, 2013 Vol 11, 2012 Vol 10, 2011 Vol 9, 2010 Vol 8, 2009 Vol 7, 2008 Volume 6, 2007-2008 Vol 5, 2006-2007 Vol 4, 2005 Vol 3, 2003-2004 Vol 2, 2003 Vol 1, 2002

Select to download all citations or PDFs

Download citations Download PDFs Download issue

Browse by section (All)

Display order (Default)
Published online date
Page number
Section A-Z
Most read
Most cited

GUEST EDITORIAL

Editorial

Prolegomena to Theory and Concept Development in Political Marketing

Stephan C. Henneberg & Nicholas J. O'shaughnessy

Pages: 1-4

Published online: 22 Sep 2008

First Page PreviewforProlegomena to Theory and Concept Development in Political Marketing | References | PDF (530.1 KB)

170 Views
12 CrossRef citations
0Altmetric

Original Articles

Article

Theory and Concept Development in Political Marketing

Issues and an Agenda

Stephan C. Henneberg & Nicholas J. O'shaughnessy

Pages: 5-31

Published online: 22 Sep 2008

AbstractforTheory and Concept Development in Political Marketing | References | PDF (867.7 KB)

11515 Views
43 CrossRef citations
0Altmetric

Free Access

Article

Ontology and Epistemology in Political Marketing

Keeping It Real?

Heather Savigny

Pages: 33-47

Published online: 22 Sep 2008

AbstractforOntology and Epistemology in Political Marketing | References | PDF (661.5 KB)

654 Views
11 CrossRef citations
0Altmetric

Article

Political Marketing and Professionalized Campaigning

A Conceptual Analysis

Jesper Strömbäck

Pages: 49-67

Published online: 22 Sep 2008

AbstractforPolitical Marketing and Professionalized Campaigning | References | PDF (622.3 KB)

3583 Views
79 CrossRef citations
0Altmetric

Article

Political Market Orientation and Its Commercial Cousin

Close Family or Distant Relatives?

Robert P. Ormrod

Pages: 69-90

Published online: 22 Sep 2008

AbstractforPolitical Market Orientation and Its Commercial Cousin | References | PDF (632.4 KB)

505 Views
26 CrossRef citations
0Altmetric

Article

Theory-Building in Political Marketing

Parallels in Public Management

Patrick Butler, Neil Collins & Martin R. Fellenz

Pages: 91-107

Published online: 22 Sep 2008

AbstractforTheory-Building in Political Marketing | References | PDF (608.8 KB)

405 Views
16 CrossRef citations
0Altmetric

Article

American Voters' Statements of Positive and Negative Preference for Candidates and Parties 1980–2000

A Fuzzy Set Investigation of Predictive Ability

Peter Newman

Pages: 109-140

Published online: 22 Sep 2008

AbstractforAmerican Voters' Statements of Positive and Negative Preference for Candidates and Parties 1980–2000 | References | PDF (717.7 KB)

80 Views
2 CrossRef citations
0Altmetric

Article

Political Star Power and Political Parties

Does Celebrity Endorsement Win First-Time Votes?

Natalie T. Wood & Kenneth C. Herbst

Pages: 141-158

Published online: 22 Sep 2008

AbstractforPolitical Star Power and Political Parties | PDF (617.9 KB)

1956 Views
29 CrossRef citations
0Altmetric

Explore articles

Latest
Open access
Most read
Most cited
Trending

Explore the most recently published articles

Enjoyment and Appreciation of Political Advertisements: How voters’ Issue Involvement and Congruence with the Sponsor Influence Their Responses and Decisions

H. Denis Wu

Article | Published online: 8 Jul 2024

Political Marketing and Voting Behavior: A Systematic Literature Review and Agenda for Future Research

Rıdvan Kocaman et al.

Article | Published online: 8 Jul 2024

Do Quality Candidates and Incumbents Still Matter in the Partisan World? Comparing Trends and Relationship Between Candidate Differentials and Congressional Election Outcomes, 1900–2022

Carlos Algara et al.

Article | Published online: 5 Jul 2024

The Selling of Experience in the 2022 Congressional Elections

Colin R. Case et al.

Article | Published online: 30 Jun 2024

View all latest articles

Download citations

Choose format

RIS (ProCit, Reference Manager)
BibTeX
RefWorks Direct Export

Download citations

Journal of Political Marketing (Vol.6, Iss.2-3, 2007)

Access Rights

Only articles that you have access rights to view will be downloaded. The green tick (full access) and orange padlock (open access) icons indicate that you have full access.

Do you want to proceed?