1,124
Views
9
CrossRef citations to date
0
Altmetric
Original Articles

Relationship Marketing Management

A School in the History of Marketing Thought

Pages 43-56 | Published online: 22 Sep 2008

References

  • Ballantyne , D. 2003 . Relationship marketing: Looking back, looking forward , United Kingdom : Monash University .
  • Bartels , R. 1962 . Development of marketing thought , Homewood, IL : Richard D. Irwin, Inc. .
  • Bartels , R. 1970 . Marketing theory and metatheory , Chicago, IL : American Marketing Association .
  • Bartels , R. 1976 . The history of marketing thought , Columbus, OH : Grid, Inc .
  • Berry , L. L. 1983 . “ Relationship marketing ” . In Emerging perspectives of services marketing , Edited by: Berry , L. L. , Shostak , G. L. and Upch , G. D. 25 – 38 . Chicago, IL : American Marketing Association .
  • Brodie , R. J. , Coviello , N. E. , Brookes , R. W. and Little , V. 1997 . Towards a paradigm shift in marketing? An examination of current marketing practices . Journal of Marketing Management , 13 : 383 – 406 .
  • Brodie , R. J. 2003 . Introduction to the special issue on conceptual development in relationship marketing , New Zealand : University of Auckland .
  • Brown , S. and Fisk , R. , eds. 1984 . Marketing theory: Distinguished contributions , New York, NY : John Wiley and Sons .
  • Brown , S. 1996 . “ Trinitarianism, the eternal evangel and the three eras schema ” . In Marketing apocalypse: Eschatology, escapology and the illusion of the end , Edited by: Brown , Bell and Carson . 23 – 43 . London, , UK : Routledge .
  • Carman , J. M. 1980 . Paradigms for marketing theory. Research in marketing: A research annual , Vol. 3 , 1 – 36 . Greenwich, CT : JAI Press .
  • Chonko , L. and Dunn , P. M. Marketing theory: A status report . 1982 AMA Marketing Theory Conference . Edited by: Bush and Hunt . pp. 43 – 46 . Chicago, IL : American Marketing Association .
  • Cornelissen , J. 2003 . Academic and practitioner theories of arketing , Amsterdam, , The Netherlands : University of Amsterdam .
  • Coviello , N. E. , Brodie , R. J. and High , J. M. 1997 . Understanding contemporary marketing: Development of a classification scheme . Journal of Marketing Management , 13 : 501 – 523 .
  • Day , G. S. 1996 . Using the past as a guide to the future: Reflections on the history of the Journal of Marketing . Journal of Marketing , 60 January : 14 – 16 .
  • El-Ansary , A. 1997 . “ Relationship marketing: A marketing channel context ” . In Research in marketing , Edited by: Sheth , J. N. and Parvatiyar , A. Vol. 13 , 33 – 46 . Greenwich, CT : JAI Press .
  • Fisk , G. 1971 . New essays in marketing theory , Boston, MA : Allyn and Bacon .
  • Fullerton , R. A. 1986 . “ Historicism: What it is, and what it means for consumer research ” . In Advances in consumer research , Edited by: Wallendorf and Anderson . 431 – 434 . Association for Consumer Research .
  • Greenberg , B. A. and Li , F. Relationship marketing: A tactic, a strategic choice, or a paradigm . 1998 Winter Educators' Conference . Edited by: Grewal . pp. 208 – 214 . Chicago, IL : American Marketing Association .
  • Gummesson , E. 2003 . Relationship marketing: It all happens here and now! , Stockholm, , Sweden : Stockholm University .
  • Hakansson , H. 1982 . International marketing and purchasing of industrial goods: An interaction approach , Chichester : John Wiley .
  • Hoffman , D. L. and Holbrook , M. B. 1993 . The intellectual structure of consumer research: A bibliometric study of author co-citations in the first 15 years of the Journal of Consumer Research . Journal of Consumer Research , 19 March : 505 – 517 .
  • Hollander , S. C. 1986 . “ The marketing concept: A déjà vu ” . In Marketing management technology as a social process , Edited by: Fisk . 3 – 29 . New York, NY : Praeger .
  • Hunt , S. D. 1976 . Marketing theory: Conceptual foundations of research in marketing , Columbus, OH : Grid, Inc .
  • Hunt , S. D. 1983 . Marketing theory: The philosophy of marketing science , Homewood, IL : Richard D. Irwin .
  • Hunt , S. D. 1983 . General theories and the fundamental explananda of marketing . Journal of Marketing , 47 Fall : 9 – 17 .
  • Hunt , S. D. 1991 . Modern marketing theory , 147 – 172 . Cincinnati, OH : South-Western Publishing Co. .
  • Hunt , S. D. 1997 . Competing through relationships: Grounding relationship marketing in resource-advantage theory . Journal of Marketing Management , 13 : 431 – 455 .
  • Hyman , M. R. and Tansey , R. The evolution of applied marketing theory as evinced by marketing textbooks . 1992 AMA Winter Educators' Conference Proceedings . Edited by: Allen . pp. 328 – 338 . Chicago, IL : American Marketing Association .
  • Jones , B. and Monieson , D. D. 1990 . Early development of the philosophy of marketing thought . Journal of Marketing , 54 January : 102 – 113 .
  • Kerin , R. A. 1996 . In pursuit of an ideal: The editorial and literary history of the Journal of Marketing . Journal of Marketing , 60 January : 1 – 13 .
  • Li , F. , Greenberg , B. A. and Li , T. Toward a general definition of relationship marketing . 1997 AMA Summer Educators' Proceedings . Edited by: Pride , W. pp. 238 – 244 . Chicago, IL : American Marketing Association .
  • Malhotra , N. 1996 . The impact of the Academy of Marketing Science on marketing scholarship: An analysis of the research published in JAMS . Journal of the Academy of Marketing Science , 24 Fall : 291 – 298 .
  • Mittelstaedt , R. A. 1990 . Economics, psychology, and the literature of the subdiscipline of consumer behavior . Journal of the Academy of Marketing Science , 18 Fall : 303 – 311 .
  • Morgan , R. M. and Hunt , S. D. 1994 . The commitment-trust theory of relationship marketing . Journal of Marketing , 58 July : 20 – 38 .
  • Peppers , D. and Rogers , M. 1993 . The one-to-one future: Building relationships one customer at a time , Garden City, NY : Doubleday .
  • Priem , R. L. 1992 . Industrial organization economics and Alderson's general theory of marketing . Journal of the Academy of Marketing Science , 20 Spring : 135 – 141 .
  • Sheth , J. N. 2002 . The future of relationship marketing . Journal of Service Marketing , 16 : 590 – 592 .
  • Sheth , J. N. , Gardner , D. and Garrett , D. 1982 . “ History and marketing thought: An update ” . In Marketing theory: Philosophy and science perspective , Edited by: Bush , R. F. and Hunt , S. D. 52 – 58 . Chicago, IL : American Marketing Association .
  • Sheth , J. N. , Gardner , D. and Garrett , D. 1988 . Marketing theory: Evolution and evaluation , New York, NY : John Wiley .
  • Sheth , J. N. and Parvatiyar , A. , eds. 2000 . Handbook of relationship marketing , Thousand Oaks, CA : Sage Publications .
  • Sheth , J. N. and Parvatiyar , A. 2002 . Evolving relationship marketing into a discipline . Journal of Relationship Marketing , 1 ( 1 ) : 3 – 15 .
  • Sheth , J. N. , Sisodia , R. and Sharma , A. 2000 . Antecedents and consequences of customer centric marketing . Journal of the Academy of Marketing Science , 28 Winter : 55 – 66 .
  • Smalley , R. and Fraedrich , J. 1995 . Aldersonian functionalism: An enduring theory in marketing . Journal of Marketing Theory and Practice , 3 Fall : 1 – 16 .
  • Stern , B. , Bagozzi , R. , Brodie , R. , Foxall , G. , Gummesson , E. and Saren , M. , eds. 2001 . Marketing theory , Thousand Oaks, CA : Sage Publication .
  • Strauss , J. , Frost , R. and El-Ansary , A. 2003 . E-Marketing , 3rd Ed. , NJ : Prentice-Hall .
  • Tamilia , R. D. Broadening marketing education: Toward a Bartellian macromarketing philosophy . 1988 AMA Winter Educators' Conference Proceedings . Edited by: Shapiro and Walle . pp. 507 – 514 . Chicago, IL : American Marketing Association .
  • Thompson , H. A. , ed. 1977 . The great writings in marketing , Tulsa, OK : Pennwell Publishing .
  • Zaltman , G. , Pinson , C. and Angelmar , R. 1973 . Metatheory and consumer research , 72 – 122 . Hinsdale, IL : Dryden Press .
  • Zaltman , LeMasters G. M. and Heffring , K. 1982 . Theory construction in marketing , 163 – 181 . Hoboken, NJ : John Wiley & Sons .
  • Zinkhan , G. M. , Roth , M. S. and Saxton , M. J. 1992 . Knowledge development and scientific status in consumer-behavior research: A social exchange perspective . Journal of Consumer Research , 19 September : 282 – 291 .
  • Zinn , W. and Johnson , S. D. 1990 . The commodity approach in marketing research: Is it really obsolete? . Journal of the Academy of Marketing Science , 18 Fall : 345 – 353 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.