References
- Allison , R. and Uhl , K. P. 1964 . Influence of beer brand identification on taste perception . Journal of Marketing Research , 2 August : 36 – 39 .
- College & University . 1997 . Food Management , October : 32 – 45 .
- Dube , L. , Renaghan , L. M. and Miller , J. M. 1994 . Measuring customer satisfaction for strategic management . Cornell Hotel and Restaurant Administration Quarterly , 35 ( 1 ) : 39 – 47 .
- Gassenheimer , J. B. , Davis , J. C. and Dahlstrom , R. 1998 . Is dependent what we want to be? Effects of incongruence . Journal of Retailing , 74 ( 2 ) : 247 – 271 .
- Hair , F. Jr. , Anderson , R. E. , Tatham , R. L. and Black , W. C. 1998 . Multivariate Data Analysis with Readings , 5th Ed. , Upper Saddle River , NJ : Prentice-Hall .
- Hoyer , W. D. and Brown , S. P. 1990 . Effects of brand awareness on choice for a common, repeat-purchase product . Journal of Consumer Research , 17 September : 141 – 148 .
- June , L. P. and Smith , S. L. 1987 . Service attribute and situational effects on customer preferences for restaurant dining . Journal of Travel Research , Fall : 20 – 27 .
- Kennedy , Mike . 2002 . Tough choices . American School and University , 74 ( 9 ) May : 66B – 66F .
- McDonald , M. 1996 . The food fight: Big business is battling for the hearts-and palates-of students . Maclean's , November : 56 – 58 .
- SPSS . 2000 . Statistical Package for Social Sciences , Chicago , IL : SPSS, Inc .
- Stepp , H. E. 1999 . KSU students protest cafeteria . Lexington Herald-Leader , January 22 : B1 B7
- Szybillo , G. J. and Jacoby , J. 1974 . Intrinsic versus extrinsic cues as determinants of perceived product quality . Journal of Applied Psychology , 59 ( 1 ) : 74 – 78 .
- Webster , F. E. Jr. 1992 . The changing role of marketing in the corporation . Journal of Marketing , 56 October : 1 – 17 .
- Weitz , B. A. , Castleberry , S. B. and Tanner , J. F. Jr. 1998 . Selling: Building partnerships , 3rd ed. , New York : Irwin/McGraw-Hill .