Effects of plain packaging on decision-making and reward for nicotine cigarettes

References

• WHO. WHO Report on the Global Tobacco Epidemic, 2011: Warning about the Dangers of Tobacco. Geneva: WHO; 2011.
   Google Scholar
• Currow DC, Dessaix A. Plain packaging for tobacco products. BMJ. 2011;343:d5693.
   PubMedGoogle Scholar
• Freeman B, Chapman S, Rimmer M. The case for the plain packaging of tobacco products. Addiction. 2008;103(4):580–590.
   PubMed Web of Science ®Google Scholar
• Dewe M, Ogden J, Coyle A. The cigarette box as an advertising vehicle in the United Kingdom: a case for plain packaging. J Health Psychol. Epub October 22, 2013.
   Google Scholar
• Schaefer M. Neuroeconomics: in search of the neural representation of brands. Prog Brain Res. 2009;178:241–252.
   PubMed Web of Science ®Google Scholar
• Germain D, Wakefield MA, Durkin SJ. Adolescents’ perceptions of cigarette brand image: does plain packaging make a difference?J Adolesc Health. 2010;46(4):385–392.
   Google Scholar
• Hammond D, Daniel S, White CM. The effect of cigarette branding and plain packaging on female youth in the United Kingdom. J Adolesc Health. 2013;52(2):151–157.
   PubMed Web of Science ®Google Scholar
• Lund I, Scheffels J. Young smokers and non-smokers perceptions of typical users of plain vs branded cigarette packs: a between-subjects experimental survey. BMC Public Health. 2013;13(1):1005.
   PubMedGoogle Scholar
• McCool J, Webb L, Cameron LD, Hoek J. Graphic warning labels on plain cigarette packs: will they make a difference to adolescents? Soc Sci Med. 2012;74(8):1269–1273.
   PubMed Web of Science ®Google Scholar
• White CM, Hammond D, Thrasher JF, Fong GT. The potential impact of plain packaging of cigarette products among Brazilian young women: an experimental study. BMC Public Health. 2012;12:737.
   PubMed Web of Science ®Google Scholar
• Gendall P, Hoek J, Edwards R, McCool J. A cross-sectional analysis of how young adults perceive tobacco brands: implications for FCTC signatories. BMC Public Health. 2012;12:796.
   PubMed Web of Science ®Google Scholar
• Pechey R, Spiegelhalter D, Marteau TM. Impact of plain packaging of tobacco products on smoking in adults and children: an elicitation of international experts’ estimates. BMC Public Health. 2013;13:18.
   PubMed Web of Science ®Google Scholar
• Uppal N, Shahab L, Britton J, Ratschen E. The forgotten smoker: a qualitative study of attitudes towards smoking, quitting, and tobacco control policies among continuing smokers. BMC Public Health. 2013;13:432.
   PubMed Web of Science ®Google Scholar
• Thrasher JF, Rousu MC, Hammond D, Navarro A, Corrigan JR. Estimating the impact of pictorial health warnings and “plain” cigarette packaging: evidence from experimental auctions among adult smokers in the United States. Health Policy. 2011;102(1):41–48.
   PubMed Web of Science ®Google Scholar
• Wakefield M, Germain D, Durkin S, Hammond D, Goldberg M, Borland R. Do larger pictorial health warnings diminish the need for plain packaging of cigarettes? Addiction. 2012;107(6):1159–1167.
   PubMed Web of Science ®Google Scholar
• Scheffels J, Lund I. The impact of cigarette branding and plain packaging on perceptions of product appeal and risk among young adults in Norway: a between-subjects experimental survey. BMJ Open. 2013;3(12):e003732.
   PubMed Web of Science ®Google Scholar
• Scheffels J, Sæbø G. Perceptions of plain and branded cigarette packaging among Norwegian youth and adults: a focus group study. Nicotine Tob Res. 2013;15(2):450–456.
   PubMed Web of Science ®Google Scholar
• Hoek J, Gendall P, Gifford H, et al. Tobacco branding, plain packaging, pictorial warnings, and symbolic consumption. Qual Health Res. 2012;22(5):630–639.
   PubMed Web of Science ®Google Scholar
• Wakefield MA, Germain D, Durkin SJ. How does increasingly plainer cigarette packaging influence adult smokers’ perceptions about brand image? An experimental study. Tob Control. 2008;17(6):416–421.
   PubMed Web of Science ®Google Scholar
• Moodie C, Ford A, Mackintosh AM, Hastings G. Young people’s perceptions of cigarette packaging and plain packaging: an online survey. Nicotine Tob Res. 2012;14(1):98–105.
   PubMed Web of Science ®Google Scholar
• Bansal-Travers M, Hammond D, Smith P, Cummings KM. The impact of cigarette pack design, descriptors, and warning labels on risk perception in the US. Am J Prev Med. 2011;40(6):674–682.
   PubMed Web of Science ®Google Scholar
• Hammond D, Dockrell M, Arnott D, Lee A, McNeill A. Cigarette pack design and perceptions of risk among UK adults and youth. Eur J Public Health. 2009;19(6):631–637.
   PubMed Web of Science ®Google Scholar
• Hammond D, Doxey J, Daniel S, Bansal-Travers M. Impact of female-oriented cigarette packaging in the United States. Nicotine Tob Res. 2011;13(7):579–588.
   PubMed Web of Science ®Google Scholar
• Hammond D, White C, Anderson W, Arnott D, Dockrell M. The perceptions of UK youth of branded and standardized, ‘plain’ cigarette packaging. Eur J Public Health. Epub October 8, 2013.
   Google Scholar
• Gallopel-Morvan K, Moodie C, Hammond D, Eker F, Beguinot E, Martinet Y. Consumer perceptions of cigarette pack design in France: a comparison of regular, limited edition and plain packaging. Tob Control. 2012;21(5):502–506.
   PubMed Web of Science ®Google Scholar
• Anderson SJ, Glantz SA, Ling PM. Emotions for sale: cigarette advertising and women’s psychosocial needs. Tob Control. 2005;14(2):127–135.
   PubMed Web of Science ®Google Scholar
• Carpenter CM, Wayne GF, Connolly GN. Designing cigarettes for women: new findings from the tobacco industry documents. Addiction. 2005;100(6):837–851.
   PubMed Web of Science ®Google Scholar
• American Cancer Society. Cancer Facts and Figures 2010. Atlanta: ACS; 2010.
   Google Scholar
• Haiman CA, Stram DO, Wilkens LR, et al. Ethnic and racial differences in the smoking-related risk of lung cancer. N Engl J Med. 2006;354(4):333–342.
   PubMed Web of Science ®Google Scholar
• Centers for Disease Control and Prevention (CDC). Cigarette smoking among adults and trends in smoking cessation – United States, 2008. MMWR Morb Mortal Wkly Rep. 2009;58(44):1227–1232.
   PubMedGoogle Scholar
• Goldberg ME, Liefeld J, Madill J, Vredenburg H. The effect of plain packaging on response to health warnings. Am J Public Health. 1999;89(9):1434–1435.
   PubMed Web of Science ®Google Scholar
• Beede P, Lawson R. The effect of plain packages on the perception of cigarette health warnings. Public Health. 1992;106(4):315–322.
   PubMed Web of Science ®Google Scholar
• Maynard OM, Munafò MR, Leonards U. Visual attention to health warnings on plain tobacco packaging in adolescent smokers and non-smokers. Addiction. 2013;108(2):413–419.
   PubMed Web of Science ®Google Scholar
• Munafò MR, Roberts N, Bauld L, Leonards U. Plain packaging increases visual attention to health warnings on cigarette packs in non-smokers and weekly smokers but not daily smokers. Addiction. 2011;106(8):1505–1510.
   PubMed Web of Science ®Google Scholar
• Moodie C, Mackintosh AM, Hastings G, Ford A. Young adult smokers’ perceptions of plain packaging: a pilot naturalistic study. Tob Control. 2011;20(5):367–373.
   PubMed Web of Science ®Google Scholar
• Moodie CS, Mackintosh AM. Young adult women smokers’ response to using plain cigarette packaging: a naturalistic approach. BMJ Open. 2013;3(3).
   Web of Science ®Google Scholar
• Arora M, Tewari A, Grills N, et al. Exploring perception of Indians about plain packaging of tobacco products: a mixed method research. Front Public Health. 2013;1:35.
   PubMedGoogle Scholar
• Fix BV, O’Connor RJ, Fong GT, Borland R, Cummings KM, Hyland A. Smokers’ reactions to FDA regulation of tobacco products: findings from the 2009 ITC United States survey. BMC Public Health. 2011;11:941.
   PubMed Web of Science ®Google Scholar
• Wakefield MA, Hayes L, Durkin S, Borland R. Introduction effects of the Australian plain packaging policy on adult smokers: a cross-sectional study. BMJ Open. 2013;3(7).
   PubMed Web of Science ®Google Scholar
• Hoek J, Wong C, Gendall P, Louviere J, Cong K. Effects of dissuasive packaging on young adult smokers. Tob Control. 2011;20(3):183–188.
   PubMed Web of Science ®Google Scholar
• Young JM, Stacey I, Dobbins TA, Dunlop S, Dessaix AL, Currow DC. Association between tobacco plain packaging and Quitline calls: a population-based, interrupted time-series analysis. Med J Aust. 2014;200(1):29–32.
   PubMed Web of Science ®Google Scholar
• Zacher M, Bayly M, Brennan E, et al. Personal tobacco pack display before and after the introduction of plain packaging with larger pictorial health warnings in Australia: an observational study of outdoor cafe strips. Addiction. 2014;109(4):653–662.
   PubMed Web of Science ®Google Scholar
• McClure SM, Li J, Tomlin D, Cypert KS, Montague LM, Montague PR. Neural correlates of behavioral preference for culturally familiar drinks. Neuron. 2004;44(2):379–387.
   PubMed Web of Science ®Google Scholar
• Schaefer M, Berens H, Heinze HJ, Rotte M. Neural correlates of culturally familiar brands of car manufacturers. Neuroimage. 2006;31(2):861–865.
   PubMed Web of Science ®Google Scholar
• Schaefer M, Rotte M. Combining a semantic differential with fMRI to investigate brands as cultural symbols. Soc Cogn Affect Neurosci. 2010;5(2–3):274–281.
   PubMed Web of Science ®Google Scholar
• Morris JD, Klahr NJ, Shen F, et al. Mapping a multidimensional emotion in response to television commercials. Hum Brain Mapp. 2009;30(3):789–796.
   PubMed Web of Science ®Google Scholar
• Bruce AS, Bruce JM, Black WR, et al. Branding and a child’s brain: an fMRI study of neural responses to logos. Soc Cogn Affect Neurosci. 2014;9(1):118–122.
   PubMed Web of Science ®Google Scholar
• Bruce AS, Lepping RJ, Bruce JM, et al. Brain responses to food logos in obese and healthy weight children. J Pediatr. 2013;162(4):759–764. e2.
   PubMed Web of Science ®Google Scholar
• Lee JH, Lim Y, Wiederhold BK, Graham SJ. A functional magnetic resonance imaging (fMRI) study of cue-induced smoking craving in virtual environments. Appl Psychophysiol Biofeedback. 2005;30(3):195–204.
   PubMed Web of Science ®Google Scholar
• Wilson SJ, Sayett MA, Delgado MR, Fiez JA. Instructed smoking expectancy modulates cue-elicited neural activity: a preliminary study. Nicotine Tob Res. 2005;7(4):637–645.
   PubMed Web of Science ®Google Scholar
• Due DL, Huettel SA, Hall WG, Rubin DC. Activation in mesolimbic and visuospatial neural circuits elicited by smoking cues: evidence from functional magnetic resonance imaging. Am J Psychiatry. 2002;159(6):954–960.
   PubMed Web of Science ®Google Scholar
• David SP, Munafò MR, Johansen-Berg H, et al. Ventral striatum/nucleus accumbens activation to smoking-related pictorial cues in smokers and nonsmokers: a functional magnetic resonance imaging study. Biol Psychiatry. 2005;58(6):488–494.
   PubMed Web of Science ®Google Scholar
• McClernon FJ, Hiott FB, Huettel SA, Rose JE. Abstinence-induced changes in self-report craving correlate with event-related fMRI responses to smoking cues. Neuropsychopharmacol. 2005;30(30):1940–1947.
   PubMedGoogle Scholar
• Engelmann JM, Versace F, Robinson JD, et al. Neural substrates of smoking cue reactivity: a meta-analysis of fMRI studies. Neuroimage. 2012;60(1):252–262.
   PubMed Web of Science ®Google Scholar
• McBride D, Barrett SP, Kelly JT, Aw A, Dagher A. Effects of expectancy and abstinence on the neural response to smoking cues in cigarette smokers: an fMRI study. Neuropsychopharmacology. 2006;31(12):2728–2738.
   PubMed Web of Science ®Google Scholar
• Wilson SJ, Sayette MA, Fiez JA. Quitting-unmotivated and quitting-motivated cigarette smokers exhibit different patterns of cue-elicited brain activation when anticipating an opportunity to smoke. J Abnorm Psychol. 2012;121(1):198–211.
   PubMed Web of Science ®Google Scholar
• Goudriaan AE, Veltman DJ, van den Brink W, Dom G, Schmaal L. Neurophysiological effects of modafinil on cue-exposure in cocaine dependence: a randomized placebo-controlled cross-over study using pharmacological fMRI. Addict Behav. 2013;38(2):1509–1517.
   PubMed Web of Science ®Google Scholar
• McClernon FJ, Kozink RV, Rose JE. Individual differences in nicotine dependence, withdrawal symptoms, and sex predict transient fMRI-BOLD responses to smoking cues. Neuropsychopharmacology. 2008;33(9):2148–2157.
   PubMed Web of Science ®Google Scholar
• Smolka M, Buhler M, Klein S, et al. Severity of nicotine dependence modulates cue-induced brain activity in regions involved in motor preparation and imagery. Psychopharmacology (Berl). 2006;184(3–4):577–588.
   PubMed Web of Science ®Google Scholar
• Wilson SJ, Creswell KG, Sayette MA, Fiez JA. Ambivalence about smoking and cue-elicited neural activity in quitting-motivated smokers faced with an opportunity to smoke. Addict Behav. 2013;38(2):1541–1549.
   PubMed Web of Science ®Google Scholar
• Janes AC, Pizzagalli DA, Richardt S, et al. Brain reactivity to smoking cues prior to smoking cessation predicts ability to maintain tobacco abstinence. Biol Psychiatry. 2010;67(8):722–729.
   PubMed Web of Science ®Google Scholar
• Culbertson CS, Bramen J, Cohen MS, et al. Effect of bupropion treatment on brain activation induced by cigarette-related cues in smokers. Arch Gen Psychiatry. 2011;68(5):505–515.
   PubMed Web of Science ®Google Scholar
• Franklin T, Wang Z, Suh JJ, et al. Effects of varenicline on smoking cue-triggered neural and craving responses. Arch Gen Psychiatry. 2011;68(5):516–526.
   PubMed Web of Science ®Google Scholar
• Brody AL, Mandelkern MA, Lee G, et al. Attenuation of cue-induced cigarette craving and anterior cingulate cortex activation in bupropion-treated smokers: a preliminary study. Psychiatry Res. 2004;130(3):269–281.
   PubMed Web of Science ®Google Scholar
• Falk EB, Berkman ET, Whalen D, Lieberman MD. Neural activity during health messaging predicts reductions in smoking above and beyond self-report. Health Psychol. 2011;30(2):177–185.
   PubMed Web of Science ®Google Scholar
• Falk EB, Berkman ET, Mann T, Harrison B, Lieberman MD. Predicting persuasion-induced behavior change from the brain. J Neurosci. 2010;30(25):8421–8424.
   PubMed Web of Science ®Google Scholar
• Falk EB, Rameson L, Berkman ET, et al. The neural correlates of persuasion: a common network across cultures and media. J Cogn Neurosci. 2010;22(11):2447–2459.
   PubMed Web of Science ®Google Scholar
• Wang AL, Romer D, Elman I, Turetsky BI, Gur RC, Langleben DD. Emotional graphic cigarette warning labels reduce the electrophysiological brain response to smoking cues. Addict Biol. Epub December 15, 2013.
   Google Scholar
• Anderson NB. Levels of analysis in health science. A framework for integrating sociobehavioral and biomedical research. Ann N Y Acad Sci. 1998;840:563–576.
   PubMed Web of Science ®Google Scholar
• Hiatt RA, Rimer BK. A new strategy for cancer control research. Cancer Epidemiol Biomarkers Prev. 1999;8(11):957–964.
   PubMed Web of Science ®Google Scholar
• Volkow N, Fowler J, Wang G. The addicted human brain: insights from imaging studies. J Clin Invest. 2003;111(10):1444–1451.
   PubMed Web of Science ®Google Scholar
• Baler RD, Volkow ND. Drug addiction: the neurobiology of disrupted self-control. Trends Mol Med. 2006;12(12):559–566.
   PubMed Web of Science ®Google Scholar