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International Journal of Advertising
The Review of Marketing Communications
Volume 32, 2013 - Issue 2
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Editorials

Editorial

The advertising literature and the role of the International Journal of Advertising

Charles R. TaylorVillanova University
Pages 179-182 | Published online: 07 Jan 2015

References

  • Cornelis, E., Adams, L. & Cauberghe, V. (2012) The effectiveness of regulatory (in)congruent ads: the moderating role of an ad’s rational versus emotional tone. International Journal of Advertising, 31(2), 397–420.
  • DeLorme, D.E., Huh, J., Reid, L.N. & An, S. (2012) Dietary supplement advertising in the US: a review and research agenda. International Journal of Advertising, 31(3), 547–577.
  • Hang, H. (2012) The implicit influence of bimodal brand placement on children. International Journal of Advertising, 31(3), 485–510.
  • Hartmann, P. & Apaolaza-Ibanez, V. (2009) Green advertising revisited: conditioning virtual nature experiences. International Journal of Advertising, 28(4), 715–739.
  • Hill, R.P. & Moran, N. (2011) Social marketing meets interactive media. International Journal of Advertising, 30(5), 815–838.
  • Janssens, W., De Pelsmacker, P. & Geuens, M. (2012) Online advertising and congruency effects: it depends on how you look at it. International Journal of Advertising, 31(3), 579–604.
  • Jeong, J. & Yoo, C. (2011) Deceptive advertising and abnormal stock returns. International Journal of Advertising, 30(3), 509–535.
  • Knoll, S., Eisend, M. & Steinhagen, J. (2011) Gender roles in advertising. International Journal of Advertising, 30(5), 867–888.
  • Kwak, H. (2012) Self-disclosure in online media. International Journal of Advertising, 31(3), 485–510.
  • Muntinga, D.G., Moorman, M. & Smit, E.G. (2011) Introducing COBRAs: exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13–46.
  • Taylor, C.R. (2013) Hot topics in international advertising. International Journal of Advertising, 32(1), 7–12.
  • Wilcox, G.B., Kim, K.K. & Schulz, H.M. (2012) Liquor advertising and consumption in the United States: 1971–2008. International Journal of Advertising, 31(4), 819–834.

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