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International Journal of Advertising
The Review of Marketing Communications
Volume 32, 2013 - Issue 2
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Book Reviews

Seducing the Subconscious: the Psychology of Emotional Influence in Advertising

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Pages 319-321 | Published online: 07 Jan 2015

References

  • Haskins, J.B. (1964) Factual recall as a measure of advertising effectiveness. Journal of Advertising Research, 4(1), 2–8.
  • Heath, R. (2001) The Hidden Power of Advertising. Henley-on-Thames: World Advertising Research Centre.
  • Hedges, A. (1974) Testing to Destruction: A Critical Look at the Uses of Research in Advertising. London: IPA.
  • Holt, D. (2004) How Brands Become Icons: The Principles of Cultural Branding. Boston: Harvard Business School Press.
  • Joyce, T. (1967) What do we know about how advertising works? ESOMAR paper, reprinted in S. Broadbent (ed.) (1980) Market Researchers Look at Advertising: A Collection of ESOMAR Papers 1949–1979. London: Lonsdale Universal Publishing.
  • Sandel, M. (2012) What Money Can’t Buy: The Moral Limits of Markets. London: Allen Lane.
  • Skidelsky, R. & Skidelsky, E. (2012) How Much Is Enough? The Love of Money, and the Case for the Good Life. London: Allen Lane.

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