References
- Amabile, T.M. (1997) Motivating creativity in organizations: on doing what you love and loving what you do. California Management Review, 40(1), 39–58.
- Ambler, T. & Hollier, E.A. (2004) The waste in advertising is the part that works. Journal of Advertising Research, 44(4), 375–389.
- Bendixen, M.T. (1993) Advertising effects and effectiveness. European Journal of Marketing, 27(10), 19–32.
- Biehal, G.J. & Sheinin, D.A. (2007) The influence of corporate messages on the product portfolio. Journal of Marketing, 71(2), 12–25.
- Brown, S.P. & Stayman, D.M. (1992) Antecedents and consequences of attitude toward the ad: a meta-analysis. Journal of Consumer Research, 19(1), 34–51.
- Campbell, M.C. (1995) When attention-getting advertising tactics elicit consumer inferences of manipulative intent: the importance of balancing benefits and investments. Journal of Consumer Psychology, 4(3), 225–254.
- Chatterjee, P. (2011) Drivers of new product recommending and referral behavior on social network sites. International Journal of Advertising, 30(1), 77–101.
- Chaudhuri, A. & Holbrook, M.B. (2001) The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of Marketing, 65(2), 81–93.
- Chu, S. & Kim, Y. (2011) Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International Journal of Advertising, 30(1), 47–75.
- Dahlen, M., Granlund, A. & Grenros, M. (2009) The consumer-perceived value of nontraditional media: effects of brand reputation, appropriateness and expense. Journal of Consumer Marketing, 26(3), 155–163.
- Dahlen, M., Rosengren, S. & Torn, F. (2008) Advertising creativity matters. Journal of Advertising Research, 48(3), 392–403.
- Devinney, T., Dowling, G. & Collins, M. (2005) Client and agency mental models in evaluating advertising. International Journal of Advertising, 24(1), 35–50.
- El-Murad, J. & West, D.C. (2003) Risk and creativity in advertising. Journal of Marketing Management, 19(4), 657–673.
- Grimes, A. (2008) Towards an integrated model of low attention advertising effects: a perceptual-conceptual framework. European Journal of Marketing, 42(1/2), 69–86.
- Ha, H., John, J., Janda, S. & Muthaly, S. (2011) The effects of advertising spending on brand loyalty in services. European Journal of Marketing, 45(4), 673–691.
- Hackley, C. (2003) How divergent beliefs cause account team conflict. International Journal of Advertising, 22(3), 313–331.
- Hackley, C. & Kover, A.J. (2007) The trouble with creatives: negotiating creative identity in advertising agencies. International Journal of Advertising, 26(1), 63–78.
- Helgesen, T. (1994) Advertising awards and advertising agency performance criteria. Journal of Advertising Research, 34(4), 43–53.
- Homer, P.M. (1995) Ad size as an indicator of perceived advertising costs and effort: the effects on memory and perceptions. Journal of Advertising, 24(4), 1–12.
- Joshi, A.M. & Hanssens, D.M. (2009) Movie advertising and the stock market valuation of studios: a case of ‘Great Expectations?’ Marketing Science, 28(2), 239–250.
- Keller, E. (2007) Unleashing the power of word of mouth: creating brand advocacy to drive growth. Journal of Advertising Research, 47(4), 448–452.
- Keller, K.L. (1993) Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1–22.
- Kirmani, A. (1990) The effect of perceived advertising costs on brand perceptions. Journal of Consumer Research, 17(2), 160–71.
- Kirmani, A. (1997) Advertising repetition as a signal of quality: if it’s advertised so much, something must be wrong. Journal of Advertising, 26(3), 77–86.
- Kirmani, A. & Rao, A.R. (2000) No pain, no gain: a critical review of the literature on signaling unobservable product quality. Journal of Marketing, 64(2), 66–79.
- Kirmani, A. & Wright, P. (1989) Money talks: perceived advertising expense and expected product quality. Journal of Consumer Research, 16(3), 344–353.
- Kover, A.J., Goldberg, S.M. & James, W.J. (1995) Creativity vs effectiveness? An integrating classification for advertising. Journal of Advertising Research, 35(6), 29–40.
- Luo, X. & Donthu, N. (2006) Marketing’s credibility: a longitudinal investigation of marketing communication productivity and shareholder value. Journal of Marketing, 70, 70–91.
- Machleit, K.A., Allen, C.T. & Madden T.J. (1993) The mature brand and brand interest: an alternative consequence of ad-evoked affect. Journal of Marketing, 57(4), 72–82.
- Madden, T.J., Fehle, F. & Fournier, S. (2006) Brands matter: an empirical demonstration of the creation of shareholder value through branding. Journal of the Academy of Marketing Science, 34(2), 224–235.
- Modig, E. & Colliander, J. (2009) Word of mouth effects of creative advertising, in Helfer, J.-P. & Nicolas, J.-L. (eds) Proceedings of the 38th EMAC Conference. Audencia Nantes, France, 26–29 May.
- Preacher, K.J. & Hayes, A.F. (2008) Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behavior Research Methods, 40(3), 879–891.
- Reichheld, F.F. (2003) The one number you need to grow. Harvard Business Review, 81(12), 46–54.
- Reid, L.N., Whitehill King, K. & Delorme, D.E. (1998) Top-level agency creatives look at advertising creativity then and now. Journal of Advertising, 27(2), 1–16.
- Rennhoff, A.D. & Wilbur, K.C. (2011) The effectiveness of post-release movie advertising. International Journal of Advertising, 30(2), 305–328.
- Rust, R.T., Lemon, K.N. & Zeithaml, V.A. (2004) Return on marketing: using customer equity to focus marketing strategy. Journal of Marketing, 68(1), 109–127.
- Schultz, D.E. & Bailey, S. (2000) Customer/brand loyalty in an interactive marketplace. Journal of Advertising Research, 40(3), 41–53.
- Shalley, C.E. & Gilson, L.L. (2004) What leaders need to know: a review of social and contextual factors that can foster or hinder creativity. Leadership Quarterly, 15(1), 33–53.
- Siefert, C.J., Kothuri, R., Jacobs, D.B., Levine, B., Plummer, J. & Marci, C.D. (2009) Winning the Super ‘buzz’ Bowl. Journal of Advertising Research, 49(3), 253–255.
- Smith, R.E., Chen, J. & Yang, X. (2008) The impact of advertising creativity on the hierarchy of effects. Journal of Advertising, 37(4), 47–61.
- Sousa, C.M.P. & Coelho, F. (2011) From personal values to creativity: evidence from frontline service employees. European Journal of Marketing, 45(7/8), 1029–1050.
- Strutton, D., Taylor, D.G. & Thompson, K. (2011) Investigating generational differences in e-WOM behaviours: for advertising purposes, does X=Y? International Journal of Advertising, 30(4), 559–586.
- Till, B.D. & Baack, D.W. (2005) Recall and persuasion: does creative advertising matter? Journal of Advertising, 34(2), 47–57.
- Tippins, M.J. & Kunkel, R.A. (2006) Winning a Clio advertising award and its relationship to firm profitability. Journal of Marketing Communications, 12(1), 1–14.
- Wang, G. & Netemeyer, R.G. (2004) Salesperson creative performance: conceptualization, measurement, and nomological validity. Journal of Business Research, 57(8), 805–812.
- Weilbacher, W.M. (2003) How advertising affects consumers. Journal of Advertising Research, 43(2), 230–234.
- Whysall, P. (2005) Retailers’ press release activity: market signals for stakeholder engagement? European Journal of Marketing, 39(9/10), 1118–1131.
- Yang, X. & Smith, R.E. (2009) Beyond attention effects: modeling the persuasive and emotional effects of advertising creativity. Marketing Science, 28(5), 935–949.
- Yi, Y. & Yoo, J. (2011) The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions. Psychology & Marketing, 28(9), 879–896.