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International Journal of Advertising
The Review of Marketing Communications
Volume 33, 2014 - Issue 1
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Book Reviews

Spreadable Media: Creating Value and Meaning in a Networked Culture

Stephanie O’DonohoeThe University of Edinburgh
&
Ian GrantHonorary Research Fellow, University of Strathclyde
Pages 179-181 | Published online: 07 Jan 2015

References

  • Anderson, C. (2006) The Long Tail: Why the Future of Business is Selling Less of More. New York: Hyperion.
  • Duggan, M. & Smith, A. (2014) Social media update 2013. Pew Research Center, January. Available online at: http://pewinternet.org/Reports/2013/Social-Media-Update.aspx (accessed 10 January 2014).
  • Gladwell, M. (2000) The Tipping Point: How Little Things Can Make a Big Difference. Boston: Brown.

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