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Fashion Practice
The Journal of Design, Creative Process & the Fashion Industry
Volume 2, 2010 - Issue 1
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Original Articles

Challenges Facing Apparel Traders in Nairobi, Kenya, and Strategies for Flourishing in a Liberalized Market

Beatrice Elung'ata Imo Beatrice E. Imo is currently pursuing her PhD in Fashion Design and Marketing at Kenyatta University, while Olive M. Mugenda is a professor in the Department of Community Resource Management and Extension, Kenyatta University and Keren Mburugu is a professor in the Department of Fashion Design and Marketing at Kenyatta University. [email protected]
,
Olive Mugenda Beatrice E. Imo is currently pursuing her PhD in Fashion Design and Marketing at Kenyatta University, while Olive M. Mugenda is a professor in the Department of Community Resource Management and Extension, Kenyatta University and Keren Mburugu is a professor in the Department of Fashion Design and Marketing at Kenyatta University. [email protected]
&
Keren Mburugu Beatrice E. Imo is currently pursuing her PhD in Fashion Design and Marketing at Kenyatta University, while Olive M. Mugenda is a professor in the Department of Community Resource Management and Extension, Kenyatta University and Keren Mburugu is a professor in the Department of Fashion Design and Marketing at Kenyatta University. [email protected]
Pages 67-84 | Published online: 27 Apr 2015

References

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