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Fashion Practice
The Journal of Design, Creative Process & the Fashion Industry
Volume 6, 2014 - Issue 2: Fashion Made in Italy
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Original Articles

Shaping the Identity of Italian Fashion Brands: The Role of Design between Tangible and Intangible

Alessandro Deserti Alessandro Deserti is full professor of industrial design at Politecnico di Milano and teaches in the Fashion Direction Programs of Milano Fashion Institute. His research is focused on the approaches, practices, and tools for designdriven innovation: in this field he has published several articles and essays and worked as a consultant for many companies and institutions. [email protected]
Pages 243-261 | Published online: 27 Apr 2015

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