49
Views
6
CrossRef citations to date
0
Altmetric
Original Article

Gazelle, Lion, Hyena, Vulture, and Worm: A Teaching Metaphor on Competition Between Early and Late Market Entrants

Pages 9-16 | Published online: 08 Dec 2014

References

  • Bain, Ken (2004), What the Best College Teachers Do, Cambridge, MA: Harvard University Press.
  • Brenkert, George G. (2008), Marketing Ethics, Malden, MA: Blackwell.
  • Greyser, Stephen A. (1997), "Janus and Marketing: The Past, Present, and Prospective Future of Marketing," in Reflections of the Futures of Marketing, Donald R. Lehmann and Katherine R. Jocz, eds., Cambridge, MA: Marketing Science Institute, 3-14.
  • Hamington, Maurice (2009), "Business Is Not a Game: The Metaphoric Fallacy," Journal of Business Ethics, 86 (4), 473-484.
  • Hooley, Graham, Nigel F. Piercy, and Brigitte Nicoulaud (2008), Marketing Strategy and Competitive Positioning, 4th ed., Essex, UK: Prentice Education.
  • Kotler, Philip, and Kevin Lane Keller (2006), Marketing Management, 12th ed., Upper Saddle River, NJ: Pearson/Prentice Hall.
  • Krippendorf, Kaihan (2003), The Art of the Advantage: 36 Stratagems to Seize the Competitive Edge, New York: TEXERE.
  • McNeilly, Mark R. (2000), Sun Tzu and the Art of Business: Six Strategic Principles for Managers, New York: Oxford University Press.
  • Pearson, Michael M., John W. Barnes, and Marina H. Onken (2006), "Development of a Computerized In-Basket Exercise for the Classroom: A Sales Management Example," Journal of Marketing Education, 28 (3), 227-236.
  • Piercy, Nigel F. (2002), Market-Led Strategic Change: A Guide to Transforming the Process of Going to Market, 3d ed., Oxford: Butterworth-Heinemann.
  • Stern, Josef (1985), "Metaphor as Demonstrative," Journal of Philosophy, 82 (12), 677-710.
  • Tellis, Gerard, and Peter Golder (1996), "First to Market, First to Fail: The Real Causes of Enduring Market Leadership," Sloan Management Review, 37 (2), 65-75.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.