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Marketing Education Review Volume 20, 2010 - Issue 2
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Original Article

High-Involvement Learning: The Student Insight Panel

Aron M. Levin Faculty Fellow for Public Engagement, Haile/U.S. Bank College of Business, Northern Kentucky University, Highland Heights, KY
&
Gregory S. Martin Haile/U.S. Bank College of Business, Northern Kentucky University, Highland Heights, KY
Pages 173-178 | Published online: 08 Dec 2014

References

  • Bloom, Benjamin S. (1956), Taxonomy of Educational Objectives, Handbook I: The Cognitive Domain, New York: David McKay.
  • Muncy, James A., and Scott J. Vitell (1992), "Consumer Ethics: An Investigation of the Ethical Beliefs of the Final Consumer," Journal of Business Research, 24 (June), 297-311.
  • Steward, Michelle D., Gregory S. Martin, Alvin C. Burns, and Ronald F. Bush (2010), "Using the Madeline Hunter Direct Instruction Model to Improve Outcomes Assessments in Business Programs," Journal of Marketing Education (forthcoming).
  • Tian, Kelly T., William O. Bearden, and Gary L. Hunter (2001), "Consumers' Need for Uniqueness: Scale Development and Validation," Journal of Consumer Research, 28 (June), 50-66.
  • Zaichkowsky, Judith L. (1985), "Measuring the Involvement Construct," Journal of Consumer Research, 12 (December), 341-352.

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