Evaluating and Motivating Faculty Performance: Challenges for Marketing Chairs

References

• Aggarwal, Praveen, Linda Rochford, and Rajiv Vaidyanathan (2008), “The Hot Seat: Profiling the Marketing Department Chair,” Journal of Marketing Education, 31 (September), 40-51.
   Google Scholar
• Association to Advance Collegiate Schools of Business (AACSB) (2003), Eligibility Procedures and Standards for Business Accreditation, St. Louis, MO: AACSB International.
   Google Scholar
• ---, (2004), 2004-2005 Salary Survey Executive Summary, St. Louis, MO: AACSB International.
   Google Scholar
• --- (2007), Report of the AACSB International Impact of Research Task Force: Draft for Comments, Tampa, FL: AACSB International.
   Google Scholar
• Bisoux, Tricia (1998), “Measures of Success,” BizEd, 7, 2 (March-April), 22-30.
   Google Scholar
• Boya, Unal O., Robert A. Robicheaux, and Michael J. Dotson (1992), “The Allocation of Effort by Marketing Faculty Members: Teaching, Research, Service, and Consulting,” Marketing Education Review, 2, 3 (Fall), 9-16.
   Google Scholar
• Brewer, Peggy D., and Virgil L. Brewer (1990), “Promoting Research Productivity in Colleges of Business,” Journal of Education for Business, 66, 1 (September-October), 52-57.
   Google Scholar
• Burnett, John J., Robert D. Amason, and Peggy Cunningham (1989), “What Makes Marketing Academicians Successful? An Assessment of Teaching, Publishing, and Service,” Journal of Marketing Education, 11 (Fall), 7-11.
   Google Scholar
• Chen, Yining, Ashok Gupta, and Leon Hoshower (2004), “Marketing Students' Perceptions of Teaching Evaluations: An Application of Expectancy Theory,” Marketing Education Review, 14 (2), 23-36.
   Google Scholar
• Chonko, Lawrence B. (2006), “An Essay on Wisdom in the Teaching Evaluation Process,” Marketing Education Review, 16, 3 (Fall), 1-13.
   Google Scholar
• Clayson, Dennis E. (2009), “Student Evaluations of Teaching: Are They Related to What Students Learn? A Meta-Analysis and Review of the Literature,” Journal of Marketing Education, 31 (1), 1-15.
   Google Scholar
• Dembkowski, Sabine, Adamantios Diamantopoulos, and Bodo B. Schlegelmilch (1994), “Measuring the Research Performance of Marketing Academics: Issues, Methods, and Future Research Directions,” Marketing Education Review, 4, 2 (Summer), 42-52.
   Google Scholar
• Doyle, William R. (2006), “State Accountability Policies and Boyer's Domains of Scholarship: Conflict or Collaboration,” New Directions for Intuitional Research, 29 (Spring), 97-113.
   Google Scholar
• Edwards, Lynne K. (1993), Applied Analysis of Variance in Behavioral Science, New York: Marcel Dekker.
   Google Scholar
• Fairweather, James S. (2005), “Beyond the Rhetoric: Trends in the Relative Value of Teaching and Research in Faculty Salaries,” Journal of Higher Education, 76, 4 (July-August), 401-422.
   Google Scholar
• Ganesh, Gopala K., and Niranjan Tripathy (1996), “The Relative Importance of Teaching, Research, and Service in Performance Evaluation of Marketing Faculty,” Marketing Education Review, 6, 1 (Spring), 65-75.
   Google Scholar
• Goodnight, Janelle E., Elizabeth L.R. Elam, and Philip Emmert III (2003), “Marketing Chairpersons' Views on Promotion Requirements for Marketing Faculty,” Marketing Education Review, 13, 2 (Summer), 43-54.
   Google Scholar
• Gray, Mary, and Barbara R. Bergmann (2003), “Student Teaching Evaluations: Inaccurate, Demeaning, Misused,” Academe, 89 (5) (available at www.aaup.org/AAUP/pubsres/academe/2003/ SO/Feat/gray.htm). www.aaup.org/AAUP/pubsres/academe/2003/SO/Feat/gray.htm
   Google Scholar
• Greenwald, Anthony G. (1997), “Validity Concerns and Usefulness of Student Rating of Instructions,” American Psychologist, 52 (11), 1182-1186.
   Google Scholar
• Gursoy, Dogan, and W. Terry Umbreit (2005), “Exploring Students' Evaluations of Teaching Effectiveness: What Factors Are Important?” Journal of Hospitality and Research, 29 (1), 91-109.
   Google Scholar
• Holbrook, Morris B. (2005), “Marketing Miseducation and the MBA Mind: Bullshit Happens,” Marketing Education Review, 15, 3 (Fall), 1-5.
   Google Scholar
• Honeycutt, Earl D., and John B. Ford (2000), “How Mission Influences the Attitudes and Behaviors of Marketing Faculty,” Developments in Marketing Science: The Proceedings of the Academy of Marketing Science National Conference, vol. 23, Marketing: Looking Forward, Looking Back, H.L. Meadows and H. Spotts, eds., Ruston, LA: Academy of Marketing Science, 318-322.
   Google Scholar
• Hult, G. Tomas M., Martin Reimann, and Oliver Schilke (2009), “Worldwide Faculty Perceptions of Marketing Journals: Rankings, Trends, Comparisons, and Segmentations,” Global Edge Business Review, 3 (3), 1-23.
   Google Scholar
• Jamal, Tazim, Brian Smith, and Elizabeth Watson (2008), “Ranking, Rating, and Scoring of Tourism Journals: Interdisciplinary Challenges and Innovations,” Tourism Management, 19 (1), 66-78.
   Google Scholar
• Marsh, Herbert W., and John Hattie (2002), “The Relation Between Research Productivity and Teaching Effectiveness,” Journal of Higher Education, 73 (5), 603-641.
   Google Scholar
• Massey, Willian F. (2003), Honoring the Trust: Quality and Cost Containment in Higher Education, Bolton, MA: Anker.
   Google Scholar
• McDaniel, Thomas R. (2008), “Student Evaluations of Instructors: A Good Thing?” Academic Leader (December 17), 1-2.
   Google Scholar
• Mott-Stenerson, Beth (2005), “‘The Humbuggery of Bullshit’ vs. ‘The Scholarship of Teaching’: Prospective from a Newly Minted Ph.D.,” Marketing Education Review, 15, 3 (Fall), 7-10.
   Google Scholar
• Payne, Stephan L., Karynne L.M. Kleine, Jim Purcell, and Ginger Rudeseal Carter (2005), “Evaluating Academic Challenge Beyond the NSSE,” Innovative Higher Education, 30 (2), 129-146.
   Google Scholar
• Rapert, Molly Inhofe, David L. Kurtz, and Scott Smith (2002), “Beyond the Core Triad: Just What Do Marketing Academics Do Outside of Teaching, Research, and Service?” Journal of Marketing Education, 24, 2 (August), 161-167.
   Google Scholar
• Seggie, Steven H., and David A. Griffith (2009), “What Does It Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals,” Journal of Marketing, 73 (January), 122-132.
   Google Scholar
• Shields, Peggy O. (1998), “The Citizenship of Marketing Faculty: An Investigation of Service Activities,” Marketing Education Review, 6, 2 (Summer), 83-89.
   Google Scholar
• Simpson, Penny M., and Judy A. Siguaw (2000), “Student Evaluations of Teaching: An Exploratory Study of the Faculty Response,” Journal of Marketing Education, 22 (3), 199-213.
   Google Scholar
• Tanner, John F., Earl D. Honeycutt, and Robert C. Erffmeyer (2009), Sales Management: Shaping Future Sales Leaders, Upper Saddle River, NJ: Pearson Prentice Hall.
   Google Scholar
• Trocchia, Philip J., and David M. Andrus (2003), “Perceived Characteristics and Abilities of an Effective Marketing Department Head,” Journal of Marketing Education, 25 (1), 5-15.
   Google Scholar
• Wall Street Journal (2004), “Oh Say Can You ‘C’” (April 16), W15.
   Google Scholar
• Wolverton, Mimi (1999), “Stress in Academic Leadership: U.S.and Australian Department Chairs/Heads,” Review of Higher Education, 22 (2), 165-186.
   Google Scholar
• Woodside, Arch G. (2009), “Journal and Author Impact Metrics: An Editorial,” Journal of Business Research, 62 (1), 1-4.
   Google Scholar