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Original Article

Experiential Learning for Nonbusiness Students: Student Engagement Using a Marketing Trade show Stacy

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Pages 69-78 | Published online: 08 Dec 2014

References

  • Barr, Terri Feldman, and Kevin M. Mcneilly (2002), "The Value of Students' Classroom Experiences from the Eyes of the Recruiter: Information, Implications, and Recommendations for Marketing Educators," Journal of Marketing Education, 24 (2), 168-173.
  • Garis, Jeff (1985), "Curriculum Counts—For Liberal Arts Students Seeking Business Careers," Journal of College Placement, 45 (2), 32-37.
  • Horn, Laura J., Lisa Zahn, and C. Dennis Carroll (2001), "From Bachelor's Degree to Work: Major Field of Study and Employment Outcomes of 1992-93 Bachelor's Degree Recipients Who Did Not Enroll in Graduate Education by 1997," Statistical Analysis Report, National Center for Education Statistics, Department of Education, Office of Educational Research and Improvement, Washington, DC, February 2001.
  • Taylor, Kimberly (1998), "The Marketing Trade Show: A New Method for Incorporating Student Projects into Large Classes," Journal of Marketing Education, 20 (3), 250-257.
  • Wynd, William R. (1989), "An Experiential Approach to Marketing Education," Journal of Marketing Education, 11 (2), 64-71.

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