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Marketing Education Review Volume 22, 2012 - Issue 1
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Original Article

Enhancing the Interdisciplinary Perspective in the Marketing Management Decision Process through an Applied, Integrated, Client Project

Mary K. Askim-Lovseth Morrison Faculty Fellow, College of Business and Public Administration, University of North Dakota, Grand Forks, ND
&
Timothy P. O'Keefe College of Business and Public Administration, University of North Dakota, Grand Forks, ND
Pages 61-66 | Published online: 08 Dec 2014

References

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  • Skinner, Deborah, Kim Mckeage, R.M. Seymour, Darrell W. Donahue, and Tim Christensen (1999), "Implementing an Interdisciplinary Marketing/Engineering Course Project: Project Format, Preliminary Evaluation, and Critical Factor Review," Journal of Marketing Education, 21 (3), 217-231.
  • Springer, Leonard, Mary Elizabeth Stanne, and Samuel S. Donovan (1999), "Effects of Small-Group Learning on Undergraduates in Science, Mathematics, Engineering, and Technology: A Meta-Analysis," Review of Educational Research, 69 (1), 21-51.

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