Marketing Education Review, Volume 22, Issue 1 (2012)

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Marketing Education Review, Volume 22, Issue 1 (2012)

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Original Article

From the Editors
K. Douglas Hoffman & Kevin J. Shanahan
Pages: 7-8
Published online: 08 Dec 2014
CitationforFrom the Editors | PDF (432.1 KB)
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From the Guest Editor
Brian A. Vander Schee
Pages: 9-10
Published online: 08 Dec 2014
CitationforFrom the Guest Editor | PDF (426 KB)
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Using Technology to Facilitate Grading Consistency in Large Classes
Abby Cathcart & Larry Neale
Pages: 11-14
Published online: 08 Dec 2014
AbstractforUsing Technology to Facilitate Grading Consistency in Large Classes | References | PDF (463.1 KB)
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Teaching Consumer-Oriented Ethnographic Research
Andrew D. Wong & Lan Wu
Pages: 15-20
Published online: 08 Dec 2014
AbstractforTeaching Consumer-Oriented Ethnographic Research | References | PDF (468.3 KB)
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More than Just Wikipedia: Creating a Collaborative Research Library Using a Wiki
Caroline Lego Muñoz
Pages: 21-26
Published online: 08 Dec 2014
AbstractforMore than Just Wikipedia: Creating a Collaborative Research Library Using a Wiki | References | PDF (476.7 KB)
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Volcanic Experimentation: Using Mentos and Soda to Teach Causal Research in a Marketing Research Class
Edwin Love & Pete Stelling
Pages: 27-32
Published online: 08 Dec 2014
AbstractforVolcanic Experimentation: Using Mentos and Soda to Teach Causal Research in a Marketing Research Class | References | PDF (747.9 KB)
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Wearing More Than One Hat: Improving Student-Authored Case Longevity While Encouraging Additional Student Roles
Hope Corrigan & Georgiana Craciun
Pages: 33-38
Published online: 08 Dec 2014
AbstractforWearing More Than One Hat: Improving Student-Authored Case Longevity While Encouraging Additional Student Roles | References | PDF (469.3 KB)
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Take a Professional to Lunch: A Process to Establish a Professional Network
Daniel D. Butler
Pages: 39-40
Published online: 08 Dec 2014
AbstractforTake a Professional to Lunch: A Process to Establish a Professional Network | References | PDF (474.9 KB)
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The Commission Game: An Ethics Activity for Professional Selling Courses
Chad Milewicz
Pages: 45-50
Published online: 08 Dec 2014
AbstractforThe Commission Game: An Ethics Activity for Professional Selling Courses | References | PDF (478.7 KB)
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The Web-Driven Learning Ecosystem: Its Structure and Benefits
David Raska, Doris Shaw & Eileen Weisenbach Keller
Pages: 51-60
Published online: 08 Dec 2014
AbstractforThe Web-Driven Learning Ecosystem: Its Structure and Benefits | References | PDF (769.1 KB)
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Enhancing the Interdisciplinary Perspective in the Marketing Management Decision Process through an Applied, Integrated, Client Project
Mary K. Askim-Lovseth & Timothy P. O'Keefe
Pages: 61-66
Published online: 08 Dec 2014
AbstractforEnhancing the Interdisciplinary Perspective in the Marketing Management Decision Process through an Applied, Integrated, Client Project | References | PDF (578.6 KB)
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A Recruiting and Hiring Role-Play: An Experiential Simulation
Robert Newberry & Marianne K. Collins
Pages: 67-72
Published online: 08 Dec 2014
AbstractforA Recruiting and Hiring Role-Play: An Experiential Simulation | References | PDF (470 KB)
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Promoting Active Learning of Ethical Issues in Marketing Communications Using Debates
Donald P. Roy
Pages: 73-76
Published online: 08 Dec 2014
AbstractforPromoting Active Learning of Ethical Issues in Marketing Communications Using Debates | References | PDF (463.3 KB)
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Marketing Career Speed Networking: A Classroom Event to Foster Career Awareness
Cheryl L. Buff & Suzanne O'Connor
Pages: 77-82
Published online: 08 Dec 2014
AbstractforMarketing Career Speed Networking: A Classroom Event to Foster Career Awareness | References | PDF (469.1 KB)
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