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Marketing Education Review Volume 23, 2013 - Issue 1
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Original Article

What Do College Students, Young Families, and Empty Nesters Want in a Car? A Market Segmentation and Marketing Mix Project for Introduction to Marketing Students

Dennis Bristow G.R. Herberger Business School, St. Cloud State University, St. Cloud, MN
,
Rajesh Gulati G.R. Herberger Business School, St. Cloud State University, St. Cloud, MN
&
Kenneth C. Schneider G.R. Herberger Business School, St. Cloud State University, St. Cloud, MN
Pages 43-48 | Published online: 08 Dec 2014

References

  • Kotler, Philip, and Kevin L. Keller (2009), A Framework for Marketing Management, 4th ed., Upper Saddle River, NJ: Prentice Hall.

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