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Marketing Education Review Volume 23, 2013 - Issue 1

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Original Article

E-Tailing on Zazzle.com

Christy Ashley College of Business, East Carolina University, Greenville, NC

Pages 73-80 | Published online: 08 Dec 2014

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https://doi.org/10.2753/MER1052-8008230112

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Levy, Michael, and Barton A. Weitz (2012), Retailing Management, 8th ed., New York: McGraw-Hill/Irwin.
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Peltier, James W., Carol Scovotti, and Lucille Pointer (2008), "The Role the Collegiate American Marketing Association Plays in Professional and Entrepreneurial Skill Development," Journal of Marketing Education, 30 (1), 47-56.
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