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Marketing Education Review Volume 23, 2013 - Issue 3
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Original Article

Value-Chain Dynamics of the West Point Foundry, 1817-1911: A Historical Case Analysis in Marketing

Ed Petkus Anisfield School of Business, Ramapo College of New Jersey, Mahwah, NJ
Pages 275-280 | Published online: 08 Dec 2014

References

  • Isleib, Charles R., and Jack Chard (2002), The West Point Foundry and the Parrot Gun, Fleischmanns, NY: Purple Mountain Press.
  • Lewis, Tom (2005), The Hudson: A History, New Haven: Yale University Press.
  • Porter, Michael E. (1985), Competitive Advantage, New York: Free Press.
  • Rinaldi, Thomas E., and Robert J. Yasinsac (2006), Hudson Valley Ruins, Hanover, NH: University Press of New England, 224-230.

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