956
Views
74
CrossRef citations to date
0
Altmetric
Original Article

Comprehension and Assessment of Product Reviews: A Review-Product Congruity Proposition

, , &
Pages 311-343 | Published online: 09 Dec 2014

References

  • Agarwal, R.; Sinha, A. P.; and Tanniru, M. Cognitive fit in requirements modeling: A study of object and process methodologies. Journal of Management Information Systems, 13, 2 (Fall 1996), 137-162.
  • Bei, L.; Chen, E.; and Widdows, R. Consumers' online information search behavior and the phenomenon of search vs. experience products. Journal of Family and Economic Issues, 25, 4 (2004), 449-467.
  • Cao, Q.; Duan, W.; and Gan, Q. Exploring determinants of voting for the "helpfulness" of online user reviews: A text mining approach. Decision Support Systems, 50, 2 (2011), 511-521.
  • Chandra, A., and Krovi, R. Representational congruence and information retrieval: Towards an extended model of cognitive fit. Decision Support Systems, 25, 4 (1999), 271-288.
  • Connors, L.; Mudambi, S. M.; and Schuff, D. Is it the review or the reviewer? A multi-method approach to determine the antecedents of online review helpfulness. In R. H. Sprague (ed.), Proceedings of the 44th Annual Hawaii International Conference on System Sciences. Los Alamitos, CA: IEEE Consumer Society Press, 2011.
  • Cui, G.; Lui, H.-K.; and Guo, X. The effect of online consumer reviews on new product sales. International Journal of Electronic Commerce, 17, 1 (2012-13), 39-58.
  • Davis, F. D. Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13, 3 (1989), 319-340.
  • Dimoka, A.; Hong, Y.; and Pavlou, P. A. On product uncertainty in online markets: Theory and evidence. MIS Quarterly, 36, 2 (2012), 395-426.
  • Eveland, W., and Dunwoody, S. Examining information processing on the World Wide Web using think aloud protocols. Media Psychology, 2, 3 (2000), 219-244.
  • Franke, G.; Huhmann, B.; and Mothersbaugh, D. Information content and consumer readership of print ads: A comparison of search and experience products. Journal of the Academy of Marketing Science, 32, 1 (2004), 20-31.
  • Garbarino, E. C., and Edell, J. A. Cognitive effort, affect, and choice. Journal of Consumer Research, 24, 2 (1997), 147-158.
  • Ghose, A., and Ipeirotis, P. G. Estimating the helpfulness and economic impact of product reviews: Mining text and reviewer characteristics. IEEE Transactions on Knowledge and Data Engineering, 23, 10 (2010), 1498-1512.
  • Goodstein, R. C. Category-based applications and extensions in advertising: Motivating more extensive ad processing. Journal of Consumer Research, 20, 1 (1993), 87-99.
  • Ha, Y. W., and Hoch, S. J. Ambiguity, processing strategy, and advertising-evidence interactions. Journal of Consumer Research, 16, 3 (1989), 354-360.
  • Haviland, S. E., and Clark, H. H. What's new? Acquiring new information as a process in comprehension. Journal of Verbal Learning and Verbal Behavior, 13, 5 (1974), 512-521.
  • Hong, W.; Thong, J. Y. L.; and Tam, K. Y. The effects of information format and shopping task on consumers' online shopping behavior: A cognitive fit perspective. Journal of Management Information Systems, 21, 3 (Winter 2004-5), 149-184.
  • Huang, P.; Lurie, N.; and Mitra, S. Searching for experience on the Web: An empirical examination of consumer behavior for search and experience goods. Journal of Marketing, 73, 2 (2009), 55-69.
  • Jarvenpaa, S. L. The effect of task demands and graphical format on information processing strategies. Management Science, 35, 3 (1989), 285-303.
  • Jiang, Z., and Benbasat, I. The effects of presentation formats and task complexity on online consumers' product understanding. MIS Quarterly, 31, 3 (2007), 475-500.
  • Kempf, D. S., and Smith, R. E. Consumer processing of product trial and the influence of prior advertising: A structural modeling approach. Journal of Marketing Research, 35, 3 (1998), 325-338.
  • Kwon, O., and Sung, Y. Shifting selves and product reviews: How the effects of product reviews vary depending on the self-views and self-regulatory goals of consumers. International Journal of Electronic Commerce, 17, 1 (2012-13), 59-82.
  • Lee, A. Y., and Labroo, A. A. The effect of conceptual and perceptual fluency on brand evaluation. Journal of Marketing Research, 41, 2 (2004), 151-165.
  • Li, J., and Zhan, L. Online persuasion: How the written word drives WOM. Journal of Advertising Research, 51, 1 (2011), 239-257.
  • Lim, K. H., and Benbasat, I. The influence of multimedia on improving the comprehension of organizational information. Journal of Management Information Systems, 19, 1 (Summer 2002), 99-128.
  • Lynch, J., and Schuler, D. The matchup effect of spokesperson and product congruency: A schema theory interpretation. Psychology & Marketing, 11, 5 (1994), 417-445.
  • Lynch, J. G., Jr., and Ariely, D. Wine online: Search costs affect competition on price, quality, and distribution. Marketing Science, 19, 1 (2000), 83-103.
  • Lynch, J. G., Jr.; Marmorstein, H.; and Weigold, M. F. Choices from sets including remembered brands: Use of recalled attributes and prior overall evaluations. Journal of Consumer Research, 15, 2 (1988), 169-184.
  • Mandler, J. M., and Parker, R. E. Memory for descriptive and spatial information in complex pictures. Journal of Experimental Psychology: Human Learning and Memory, 2, 1 (1976), 38-48.
  • Mantel, S. P., and Kardes, F. R. The role of direction of comparison, attribute-based processing, and attitude-based processing in consumer preference. Journal of Consumer Research, 25, 4 (1999), 335-352.
  • McDaniel, S. R. An investigation of match up effects in sport sponsorship advertising: The implications of consumer advertising schemas. Psychology & Marketing, 16, 2 (1999), 163-184.
  • Meyers-Levy, J., and Tybout, A. M. Schema congruity as a basis for product evaluation. Journal of Consumer Research, 16, 1 (1989), 39-54.
  • Mick, D. G. Levels of subjective comprehension in advertising processing and their relations to ad perceptions, attitudes, and memory. Journal of Consumer Research, 18, 4 (1992), 411-424.
  • Moore, G. C., and Benbasat, I. Development of an instrument to measure the perceptions of adopting an information technology innovation. Information Systems Research, 2, 3 (1991), 192-222.
  • Mudambi, S., and Schuff, D. What makes a helpful online review: A study of customer review on Amazon.com. MIS Quarterly, 34, 1 (2010), 185-200.
  • Mukherjee, A., and Hoyer, W. D. The effect of novel attributes on product evaluation. Journal of Consumer Research, 28, 3 (2001), 462-472.
  • Nisbett, R. E., and Wilson, T. D. Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84, 3 (1977), 231-259.
  • Pan, Y., and Zhang, J. Q. Born unequal: A study of the helpfulness of user-generated product reviews. Journal of Retailing, 87, 4 (2011), 598-612.
  • Park, D. H., and Lee, J. eWOM overload and its effect on consumer behavioral intention depending on consumer involvement. Electronic Commerce Research and Applications, 7, 4 (2008), 386-398.
  • Petty, R. E., and Cacioppo, J. T. The elaboration likelihood model of persuasion. In L. Berkowitz (ed.), Advances in Experimental Social Psychology, vol. 19. Amsterdam: Elsevier, 1986, pp. 123-205.
  • Rawson, K. A., and Dunlosky, J. Are performance predictions for text based on ease of processing? Journal of Experimental Psychology: Learning, Memory, and Cognition, 28, 1 (2002), 69-80.
  • The role of customer product reviews. eMarketer, 2010 (available at www.emarketer.com/Article.aspx?R=1008019/
  • Schindler, R. M., and Bickart, B. Perceived helpfulness of online consumer reviews: The role of message content and style. Journal of Consumer Behaviour, 11, 3 (2012), 234-243.
  • Shaft, T. M., and Vessey, I. The relevance of application domain knowledge: The case of computer program comprehension. Information Systems Research, 6, 3 (1995), 286-299.
  • Sujan, M. Consumer knowledge: Effects on evaluation strategies mediating consumer judgments. Journal of Consumer Research, 12, 1 (1985), 31-46.
  • Sujan, M.; Bettman, J. R.; and Sujan, H. Effects of consumer expectations on information processing in selling encounters. Journal of Marketing Research, 23, 4 (1986), 346-426.
  • Sussman, S. W., and Siegal, W. S. Informational influence in organizations: An integrated approach to knowledge adoption. Information Systems Research, 14, 1 (2003), 47-65.
  • Todd, P., and Benbasat, I. Process tracing methods in decision support systems research: Exploring the black box. MIS Quarterly, 11, 4 (1987), 493-512.
  • Van Gog, T.; Paas, F.; and Van Merriënboer, J. J. G. Uncovering expertise-related differences in troubleshooting performance: Combining eye movement and concurrent verbal protocol data. Applied Cognitive Psychology, 19, 2 (2005), 205-221.
  • Van Someren, M.; Barnard, Y.; and Sandberg, J. The Think Aloud Method: A Practical Guide to Modelling Cognitive Processes. London: Academic Press, 1994.
  • Vessey, I., and Galletta, D. Cognitive fit: An empirical study of information acquisition. Information Systems Research, 2, 1 (1991), 63-84.
  • Wan, Z.; Compeau, D.; and Haggerty, N. The effects of self-regulated learning processes on e-learning outcomes in organizational settings. Journal of Management Information Systems, 29, 1 (Summer 2012), 307-340.
  • Wang, X. W., and Wei, K. K. Consumers' acceptance of electronic word-of-mouth recommendations: Effects of multiple communication elements and processing motivation. In Proceedings of the 27th International Conference on Information Systems. Atlanta: Association for Information Systems, 2006, pp. 781-790.
  • Wansink, B., and Ray, M. L. Advertising strategies to increase usage frequency. Journal of Marketing, 60, 1 (1996), 31-46.
  • Weathers, D.; Sharma, S.; and Wood, S. Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods. Journal of Retailing, 83, 4 (2007), 393-401.
  • Wells, J. D.; Valacich, J. S.; and Hess, T. J. What signal are you sending? How Web site quality influences perceptions of product quality and purchase intentions. MIS Quarterly, 35, 2 (2011), 373-396.
  • Xia, L., and Bechwati, N. N. Word of mouse: The role of cognitive personalization in online consumer reviews. Journal of Interactive Advertising, 9, 1 (2008), 108-128.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.