Managing for Media Anarchy: A Corporate Marketing Perspective

References

• Allen, Chris, Susan Fournier, and Felicia Miller (2007), "Brands and Their Meaning Makers," in Handbook of Consumer Psychology, Curtis Haugtvedt, Paul Herr, and Frank Kardes, eds., Mahwah, NJ: Lawrence Erlbaum, 781-822.
   Google Scholar
• Balmer, John M. T. (1998), "Corporate Identity and the Advent of Corporate Marketing," Journal of Marketing Management, 14 (8), 963-996.
   Google Scholar
• Balmer, John M. T. (2001), "Corporate Identity, Corporate Branding and Corporate Marketing," European Journal of Marketing, 35 (3-4), 248-291.
   Google Scholar
• Balmer, John M. T., and Stephen A. Greyser (2002), "Managing the Multiple Identities of the Corporation," California Management Review, 44 (3), 72-86.
   Google Scholar
• Balmer, John M. T., and Stephen A. Greyser (2006), "Corporate Marketing: Integrating Corporate Identity, Corporate Branding, Corporate Communications, Corporate Image and Corporate Reputation," European Journal of Marketing, 40 (7-8), 730-741.
   Google Scholar
• Balmer, John M. T., and Guillaume B. Soenen (1999), "The Acid Test of Corporate Identity Management," Journal of Marketing Management, 15 (1-3), 69-92.
   Google Scholar
• Balmer, John M. T., Helen Stuart, and Stephen A. Greyser (2009), "Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century," California Management Review, 51 (3), 6-33.
   Google Scholar
• Bansal, Paritosh (2010), "Gap Scraps New Logo After Online Outcry," Reuters, New York, October 11 (available at www.reuters.com/article/2010/10/12/us-gap-idUSTRE69B05T20101012/
   Google Scholar
• Bauer, Hans H., Mark Grether, and Mark Leach (2002), "Building Customer Relations over the Internet," Industrial Marketing Management, 31 (2), 155-163.
   Google Scholar
• Bernoff, Josh (2010), "Managing Marketing in the Era of Empowered Customers," Forbes.com, October 21 (available at www.forbes.com/2010/10/21/marketing-customers-employees-empowered-social-media-ford-bernoff-cmo-network.html
   Google Scholar
• Berthon, Pierre, Leyland Pitt, and Colin Campbell (2008), "Ad Lib: When Consumers Create the Ad," California Management Review, 50 (4), 6-30.
   Google Scholar
• Brady, Shirley (2011), "Kraft Rolls Out New Tweet-Inspired Commercials," Brandchannel, March 29 (available at www.brandchannel.com/home/post/2011/03/29/Kraft-Rolls-Out-New-Tweet-Inspired-Commercials.aspx
   Google Scholar
• Chang Coupland, Jennifer (2005), "Invisible Brands: An Ethnography of Households and the Brands in Their Kitchen Pantries," Journal of Consumer Research, 32 (June), 106-118.
   Google Scholar
• Deighton, John, and Leora Kornfeld (2011), "Coca-Cola on Facebook," Harvard Business School Case 9-511-110, Boston, February 15.
   Google Scholar
• Doherty, Noel, and Nejdet Delener (2001), "Chaos Theory: Marketing & Management Implications," Journal of Marketing Theory and Practice, 9 (4), 66-75.
   Google Scholar
• Dowling, Grahame R. (1986), "Managing Your Corporate Image," Industrial Marketing Management, 15 (2), 109-115.
   Google Scholar
• Enders, Albrecht, Harald Hungenberg, Hans-Peter Denker, and Sebastian Mauch (2008), "The Long Tail of Social Networking: Revenue Models of Social Networking Sites," European Management Journal, 26 (3), 199-211.
   Google Scholar
• Escalas, Jennifer, and James Bettman (2000), "Using Narratives to Discern Self-Identity Related Consumer Goals and Motivations," in The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires, S. Ratneshwar, David Mick, and Cynthia Huffman, eds., New York: Routledge, 237-258.
   Google Scholar
• Espiner, Tom (2009), "IE Slips Further as Firefox, Safari, Chrome Gain," CNET, February 2 (available at http://news.cnet.com/8301-1023_3-10154447-93.html
   Google Scholar
• Fournier, Susan (1998), "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, 24 (March), 343-373.
   Google Scholar
• Fournier, Susan, Michael R. Solomon, and Basil G. Englis (2009), "Brand Resonance," in Handbook on Brand and Experience Management, Bernd H. Schmitt and David L. Rogers, eds., Cheltenham, UK: Edward Elgar, 35-57.
   Google Scholar
• Hennig-Thurau, Thorsten, Edward C. Malthouse, Christian Friege, Sonja Gensler, Lara Lobschat, Arvind Rangaswamy, and Bernd Skiera (2010), "The Impact of New Media on Customer Relationships," Journal of Service Research, 13 (3), 311-330.
   Google Scholar
• Holt, Douglas B. (2002), "Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding," Journal of Consumer Research, 29 (June), 70-90.
   Google Scholar
• Holt, Douglas B. (2004), How Brands Become Icons: The Principles of Cultural Branding, Boston: Harvard Business School Press.
   Google Scholar
• Holt, Douglas B. (2005), "How Societies Desire Brands," in Inside Consumption: Perspectives on Consumer Motives, Goals, and Desires, S. Ratneshwar and David Glen Mick (eds.), London: Routledge, 273-291.
   Google Scholar
• Humphreys, Ashlee, and Robert V. Kozinets (2009), "The Construction of Value in Attention Economies," in Advances in Consumer Research, vol. 36, Ann L. McGill and Sharon Shavitt, eds., Provo, UT: Association for Consumer Research, 689-690.
   Google Scholar
• "Is the Chatroulette Fad Over?" (2010), WebPro News (available at http://videos.webpronews.com/2010/09/is-the-chatroulette-fad-over/
   Google Scholar
• Jenkins, Henry (2006), Convergence Culture: Where Old and New Media Collide, New York: New York University Press.
   Google Scholar
• Kaplan, Andreas M., and Michael Haenlein (2010), "Users of the World, Unite! The Challenges and Opportunities of Social Media," Business Horizons, 53 (1), 59-68.
   Google Scholar
• Kozinets, Robert V. (2001), "Utopian Enterprise: Articulating the Meanings of Star Trek's Culture of Consumption," Journal of Consumer Research, 28 (June), 67-88.
   Google Scholar
• Levin, Aron M., Mary Conway Dato-on, and Kenneth Rhee (2004), "Money for Nothing and Hits for Free: The Ethics of Downloading Music from Peer-to-Peer Web Sites," Journal of Marketing Theory and Practice, 12 (1), 48-60.
   Google Scholar
• Lukovitz, Karlene (2010),"Mountain Dew Lets Fans Plan Tour, Events," Marketing Daily, June 28 (available at www.mediapost.com/publications/article/130980/#axzz2Tq2g5SdI/
   Google Scholar
• Mangold, W. Glynn, and David J. Faulds (2009), "Social Media: The New Hybrid Element of the Promotion Mix," Business Horizons, 52 (4), 357-365.
   Google Scholar
• McAlexander, James H., Stephen K. Kim, and Scott D. Roberts (2003), "Loyalty: The Influences of Satisfaction and Brand Community Integration," Journal of Marketing Theory and Practice, 11 (4), 1-11.
   Google Scholar
• McCracken, Grant (1989), "Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process," Journal of Consumer Research, 16 (December), 310-321.
   Google Scholar
• McEleny, Charlotte (2009), "Social Media Are the Best Way to Boost Brand Image, Finds Survey," New Age Media, 2 (1), 213-227.
   Google Scholar
• McGaughey, Ronald E., and Kevin H. Mason (1998), "The Internet as a Marketing Tool," Journal of Marketing Theory and Practice, 6 (3), 1-11.
   Google Scholar
• Melewar, T. C., and Elif Karaosmanoglu (2006), "Seven Dimensions of Corporate Identity," European Journal of Marketing, 40 (7-8), 846-867.
   Google Scholar
• Michaelidou, Nina, Nikoletta Theofania Siomagka, and George Christodoulides (2011), "Usage, Barriers and Measurement of Social Media Marketing: An Exploratory Investigation of Small and Medium B2B Brands," Industrial Marketing Management, 40 (7), 1153-1159.
   Google Scholar
• Mufson, Steven (2010), "Critics Spoof New Chevron Ads Promoting Responsibility," Washington Post, October 20 (available at www.washingtonpost.com/wp-dyn/content/article/2010/10/19/AR2010101904622.html
   Google Scholar
• Muniz, Albert M., and Thomas C. O'Guinn (2001), "Brand Community," Journal of Consumer Research, 27 (March), 412-432.
   Google Scholar
• Muniz, Albert M., and Hope Schau (2005), "Religiosity in the Abandoned Apple Newton Brand Community," Journal of Consumer Research, 31 (March), 737-747.
   Google Scholar
• Muniz, Albert M., and Hope Schau (2007), "Vigilante Marketing and Consumer-Created Communications," Journal of Advertising, 36 (3), 35-50.
   Google Scholar
• Payne, Adrian F., Kaj Storbacka, and Pennie Frow (2008), "Managing the Co-Creation of Value," Journal of the Academy of Marketing Science, 36, 83-96.
   Google Scholar
• Penn, Mark (2009), "On the Web, Amateurs Rivaling Professionals," Wall Street Journal, October 28 (available at http://online.wsj.com/article/SB125668986047512001.html
   Google Scholar
• Pitt, Leyland, Rian van der Merwe, Pierre Berthon, Esmail Salehi-Sangari, and Albert C.aruana (2006), "Global Alliance Networks: A Comparison of Biotech SMEs in Sweden and Australia," Industrial Marketing Management, 35 (5), 600-610.
   Google Scholar
• Prahalad, C. K., and Venkat Ramaswamy (2004), "Co-Creation Experiences: The Next Practice in Value Creation," Journal of Interactive Marketing, 18: 5-14.
   Google Scholar
• Ritson, Mark (2003), "Brand Bricolage," Working Paper, London Business School.
   Google Scholar
• Russell, Martha G. (2009), "A Call for Creativity in New Metrics for Liquid Media," Journal of Interactive Advertising, 9 (2), 44-61.
   Google Scholar
• Sass, Erik (2010), "New Social Net Connects Drivers Through License Plates," Social Media & Marketing Daily, September 15 (available at www.mediapost.com/publications/article/135825/#axzz2Tq2g5SdI/
   Google Scholar
• Schultz, Don E., Stanley I. Tannenbaum, and Robert F. Lauterborn (1993), Integrated Marketing Communications: Pulling It Together and Making It Work, Lincolnwood, IL: NTC Business Books.
   Google Scholar
• Sebastian, Michael (2012), "Consumer-Generated Ad No. 1 Among Super Bowl Spots," Ragan's PR Daily, February 6 (available at www.prdaily.com/Main/Articles/Consumergenerated_ad_No_1_among_Super_Bowl_spots_10757.aspx#/
   Google Scholar
• Shapiro, Judy (2011), "Why I Have Begun to Hate the Term ‘Social Media,’" Advertising Age Digital, April 12 (available at http://adage.com/article/digitalnext/i-begun-hate-term-social-media/226935/
   Google Scholar
• Shih, Clara (2009), The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, Boston: Prentice Hall.
   Google Scholar
• Silverstein, Barry (2010), "Gillette's ‘Razor Guys’: Fans Turned Brand Ambassadors," Brandchannel, August 13 (available at www.brandchannel.com/home/post/2010/08/13/Gillette-Fusion-ProGlide-College-Ambassadors.aspx
   Google Scholar
• Simonson, Robert (2010), "From Bartender to Liquor Brand Promoter," New York Times, August 10 (available at www.nytimes.com/2010/08/11/dining/11brands.html?_r=0/
   Google Scholar
• Solomon, Michael R. (1989), "Building Up and Breaking Down: The Impact of Cultural Sorting on Symbolic Consumption," in Research in Consumer Behavior, Jagdish N. Sheth and Elizabeth C. Hirschman, eds., Greenwich, CT: JAI Press: 325-351.
   Google Scholar
• Solomon, Michael R. (2003), Conquering Consumerspace: Marketing Strategies for a Branded World, New York: AMACOM.
   Google Scholar
• Solomon, Michael R. (2013), Consumer Behavior: Buying, Having, and Being, 10th ed., Upper Saddle River, NJ: Pearson Education.
   Google Scholar
• Solomon, Michael R., Greg W. Marshall, and Elnora W. Stuart (2012), Marketing: Real People, Real Choices, 7th ed., Upper Saddle River, NJ: Prentice Hall.
   Google Scholar
• Stephen, Andrew T., and Olivier Tombia (2010), "Deriving Value from Social Commerce Networks," Journal of Marketing Research, 47 (2), 215-228.
   Google Scholar
• Surowiecki, James (2005), The Wisdom of Crowds, New York: Anchor. Taylor, William C. (2006), "Here's an Idea: Let Everyone Have Ideas," New York Times, March 26 (available at www.nytimes.com/2006/03/26/business/yourmoney/26mgmt.html?pagewanted=all/
   Google Scholar
• Trusov, Michael, Randolph E. Bucklin, and Koen Pauwels (2009), "Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site," Journal of Marketing, 73 (5), 90-102.
   Google Scholar
• Tuten, Tracy, and Michael R. Solomon (2013), Social Media Marketing, Englewood Cliffs, NJ: Pearson Education.
   Google Scholar
• Van Grove, Jennifer (2010), "Website Aims to Connect Commuters Through Social Serendipity," Mashable, August 27 (available at http://mashable.com/2010/08/27/bumped-in/
   Google Scholar
• Vargo, Stephen L., and Robert F. Lusch (2004), "Evolving to a New Dominant Logic for Marketing," Journal of Marketing, 68 (1), 1-17.
   Google Scholar
• Vargo, Stephen L., Paul P. Maglio, and Melissa Archpru Akaka (2008), "On Value and Value Co-Creation: A Service Systems and Service Logic Perspective," European Management Journal, 26 (3), 145-152.
   Google Scholar
• Vranica, Suzanne, and Chad Terhune (2006), "Mixing Diet Coke and Mentos Makes a Gusher of Publicity," Wall Street Journal, June 12, B1.
   Google Scholar
• Wasserman, Stanley, and Katherine Faust (1994), Social Network Analysis: Methods and Applications, Cambridge: Cambridge University Press.
   Google Scholar
• Wasserman, Todd (2006), "Intelligence Gathering," Brandweek, June 19, S9-S18.
   Google Scholar
• Wolfers, Justin, and Eric Zitzewitz (2004), "Prediction Markets," Journal of Economic Perspectives, 18 (2), 107-126.
   Google Scholar
• Wood, Natalie T., and Michael R. Solomon (2011), "Adonis or Atrocious: Spokesavatars and Source Effects in Immersive Digital Environments," in Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, Matthew S. Eastin, Terry Daugherty, and Neal M. Burns, eds., Hershey, PA: IGI Global, 521-534.
   Google Scholar