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COMMENTARY

Robert Hornik and Robert Orwin on Stephen Magura's “Failure of Intervention or Failure of Evaluation: A Meta-Evaluation of the National Youth Anti-Drug Media Campaign Evaluation”

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Pages 1436-1438 | Published online: 27 Nov 2012

REFERENCES

  • Hornik, R. (ed.) (2002) Public Health Communication: Evidence for Behavior Change. Mahwah, NJ: Lawrence Erlbaum.
  • Hornik, R., Jacobsohn, L., Orwin, R., Piesse, A., & Kalton, G. (2008). Effects of the national youth anti-drug media campaign on youths. American Journal of Public Health, 98(12), 2229–2236.
  • Orwin, R., Cadell, D., Chu, A., Kalton, G., Maklan, D., Morin, C., Piesse, A., Sridharan, S., Steele, D., Taylor, K., & Tracy, E. (2006). Evaluation of the National Youth Anti-Drug Media Campaign : 2004 report of findings. Washington, DC: Executive Office of the President, Office of National Drug Control Policy. Retrieved August 21, 2012, from http://archives.drugabuse. gov/initiatives/westat/#reports
  • Palmgreen, P., Donohew, L., Lorch, E. P., Hoyle, R. H., & Stephenson, M. T. (2001). Television campaigns and adolescent marijuana use: Tests of sensation seeking targeting. American Journal of Public Health, 91, 292–296.

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