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Original Article

Marketing Strategy Adjustments in the Ambulatory Care Center Industry

Implications for Community Pharmacy

Pages 51-63 | Published online: 04 Dec 2011

REFERENCES

  • Phillips, J. H., and C. E. Reeder, "Ambulatory Care Centers: Structure, Services, and Marketing Techniques," Journal of Health Care Marketing, no. 4, 7 (1987): 27–32.
  • American Marketing Association Committee on Definitions. Marketing Definitions: A Glossary of Marketing Tenn s. Chicago: American Marketing Asso-ciation, 1960.
  • Kotler, P. Principles of Marketing. Englewood Cliffs, NJ: Prentice-Hall, 1986, pp. 351, 352.
  • Kotler, P„ and R. N. Clarke. Marketing for Health Care Organization. Englewood Cliffs, NJ: Prentice-Hall, 1987, p. 340.
  • Dillman, D. A. Mail and Telephone Surveys: The Total Design Method. New York: John Wiley and Sons, 1978, pp. 116, 100.
  • Anon., "Ambulatory Care Center Dispensing Trends," The Green Sheet, 22 September 1986, P. 3.
  • Chi, J., "Ambulatory Care Centers Step Up Competition," Drug Topics, 7 July 1986, p. 14.

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