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Journal of Pharmaceutical Marketing & Management Volume 4, 1989 - Issue 1
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Original Article

Consumers' Attitudes Toward Generic Drugs

Melanie Podulka candidate for the Doctor of Pharmacy Degree, University of Illinois at Chicago
,
Kathleen Krautkramer candidate for the Doctor of Pharmacy Degree, University of Illinois at Chicago
,
Dawn Amerson candidate for the Doctor of Pharmacy Degree, University of Illinois at Chicago
,
Bryan Phillips candidate for the Doctor of Pharmacy Degree, University of Illinois at Chicago
&
Donna Dolinsky Associate Professor of Pharmacy Administration, College of Pharmacy, University of Illinois at Chicago, Chicago, IL, 60680
Pages 93-104 | Published online: 04 Dec 2011

REFERENCES

  • McCormick C. Generic pharmacy industry organization. Personal commu-nication, 2 Feb 1988.
  • Carroll NV, Jang R. Consumer awareness of generic drugs. Contemp Pharm Prac 1984;4:155–9.
  • Hummel JW, d'Amico MF. Consumer perceptions of generic drug substi-tutions: the FDA's many believers. In: Summey .1H, Taylor RD, eds. Evolving marketing thought for 1980;1980:20–121.
  • Carroll NV, Wolfgang AP, Kotzan JA, Perri M. Consumer attitudes and actions toward generic drugs. J Pharm Market & Manage 1988;2(4):87–99.
  • McAdam NW. Patients' attitudes to generic prescribing. J R Coll Gen Pract 1986;36:288.
  • Bearden WO, Mason B, Smith EM. Perceived risk and elderly perceptions of generic drug prescribing. Gerontologist 1979;19(2):191.
  • Lamy PP. Generic equivalents: issues of concerns. J Clin Pharmacol 1986;26:309–16.
  • Beckwith N, Houston M, Mittelstaedt R et al. Consumer trial of generic products in supermarkets: an exploratory study. Unpublished; presented at 1979 Educators' Conference, American Marketing Association, Chicago, IL.

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