References
- Aaker, D. A. 2003. Brand portfolio strategy: creating relevance, differentiation, energy, leverage, and clarity. New York, NY: The Free Press.
- Almacik, E.; Almacik, U.; Erat, S.; Akcin, K. 2014. Attracting talented employees to the company: do we need different employer branding strategies in different cultures?, Procedia – Social and Behavioural Sciences 150: 336–344. http://dx.doi.org/10.1016/j.sbspro.2014.09.074
- Ambler, T.; Barrow, S. 1996. The employer brand, The Journal of Brand Management 4(3): 185–206. http://dx.doi.org/10.1057/bm.1996.42
- Ashforth, B. E.; Harrison, S. H.; Corley, K. G. 2008. Identification in organisations: an examination of four fundamental questions, Journal of Management 34(3): 325–74. http://dx.doi.org/10.1177/0149206308316059
- Backhaus, K.; Tikoo, S. 2004. Conceptualizing and researching employer branding, Career Development International 9(4/5): 501–517. http://dx.doi.org/10.1108/13620430410550754
- Barrow, S.; Mosley, R. 2005. The employer brand – bringing the best of brand management to people at work. Hoboken, NJ: Wiley.
- Bellou, V. 2007. Psychological contract assessment after a major organisational change the care of mergers and acquisitions, Employment Relations 29(1): 68–88. http://dx.doi.org/10.1108/01425450710714487
- Bellou, V.; Rigopoulou, I.; Kehagias, I. 2015. Employer of choice: does gender matter?, Gender in Management: an International Journal 30(8): 613–634. http://dx.doi.org/10.1108/GM-01-2015-0004
- Berthon, P.; Ewing, M.; Hah, L. L. 2005. Captivating company: dimensions of attractiveness in employer branding, International Journal of Advertising 24(2): 151–172.
- Branham, L. 2005. Planning to become an EOC, Journal of Organisational Excellence 24(3): 57–68. http://dx.doi.org/10.1002/joe.20060
- Conference Board. 2001. Engaging employees through your brand. New York: The Conference Board.
- Davies, G. 2008. Employer branding and its influence on managers, European Journal of Marketing 42(5/6): 667–681. http://dx.doi.org/10.1108/03090560810862570
- Davies, G. J.; Chun, R.; Da Silva, R.; Roper, R. 2004. A corporate character scale to assess employee and customer views of organisation reputation, Corporate Reputation Review 7(2): 125–46. http://dx.doi.org/10.1057/palgrave.crr.1540216
- Davies, G. J.; Chun, R.; Kamins, M. A. 2010. Reputation gaps and the performance of service organizations, Strategic Management Journal 31: 530–546.
- de Chernatony, L.; Dall'Olmo Riley, F. 1999. Experts views about defining services brands and the principles of services branding, Journal of Business Research 46(2): 181–92. http://dx.doi.org/10.1016/S0148-2963(98)00021-6
- Dutton, J. E.; Dukerich, J. M.; Harquail, C. V. 1994. Organisational images and member identification, Administrative Science Quarterly 39: 239–63. http://dx.doi.org/10.2307/2393235
- Edwards, M. R. 2009. An integrative review of employer branding and OB theory, Personnel Review 39(1): 5–23. http://dx.doi.org/10.1108/00483481011012809
- Edwards, M. R.; Edwards; T. 2013. Employee responses to changing aspects of the employer brand following a multinational acquisition: a longitudinal study, Human Resource Management 52: 27–54. http://dx.doi.org/10.1002/hrm.21519
- Elving, W. J. L.; Westhoff, J. J. C.; Meeusen, K.; Schoonderbeek, J. W. 2013. The war for talent? The relevance of employer branding in job advertisements for becoming an employer of choice, Journal of Brand Management 20: 355–73. http://dx.doi.org/10.1057/bm.2012.21
- Fernandez-Lores, S.; Gavilan, D.; Avello, M.; Blasco, Fr. 2015. Affective commitment to the employer brand: development and validation of a scale, Business Research Quarterly. http://dx.doi.org/10.1016/j.brq.2015.06.001
- Gogolova, M. 2015. The impact of financial crisis on the labout protection of chosen employer brands in the construction industry in Slovakia, Procedia Economics and Finance 23: 1434–1439. http://dx.doi.org/10.1016/S2212-5671(15)00458-X
- Hair, J. F.; Black, W. C.; Babin, B. J.; Anderson, R. E. 2009. Multivariate data analysis. Upper Saddle River, NJ: Prentice Hall.
- He, H.-W.; Balmer, J. M. T. 2013. A grounded theory of the corporate identity and corporate strategy dynamic: a corporate marketing perspective, European Journal of Marketing 47(3/4): 401–30. http://dx.doi.org/10.1108/03090561311297391
- Herman, R. E.; Gioia, J. L. 2000. How to become an EOC. Naperville, IL: Oak Hill Publishing Company.
- Hochegger, S.; Terlutter, R. 2012. Why organizations systematically engage in employer branding: a conceptual framework, Advances in Advertising Research 3: 403–419. http://dx.doi.org/10.1007/978-3-8349-4291-3_31
- Hoyle, R. H.; Panter, A. T. 1995. Writing about structural equation models, in R. H. Hoyle, Structural equation modelling: concepts, issues, and applications. Newbury Park, CA: Sage.
- Jain, N.; Bhatt, Pr. 2014. Employment preferences of job applicants: unfolding employer branding determinants, Journal of Management Development 34(6): 634–652. http://dx.doi.org/10.1108/JMD-09-2013-0106
- Kapferer, J. 2004. The new strategic brand management: creating and sustaining brand equity long term. London: Kogan Page.
- Kidder, D. L. 2002. The influence of gender on the performance of organisational citizenship behaviours, Journal of Management 28(5): 629–48. http://dx.doi.org/10.1177/014920630202800504
- Knox, S.; Freeman, C. 2006. Measuring and managing employer brand image in the service industry, Journal of Marketing Management 22(7): 695–716. http://dx.doi.org/10.1362/026725706778612103
- Koberg, S. C.; Chusmir, L. H. 1987. Organisational culture relationships with creativity and other job-related variables, Journal of Business Research 15: 397–409. http://dx.doi.org/10.1016/0148-2963(87)90009-9
- Kucherov, D.; Zavyalova, E. 2012. HRD practices and talent management in the companies with the employer brand, European Journal of Training and Development 36(1): 86–104. http://dx.doi.org/10.1108/03090591211192647
- Lievens, F. 2007. Employer branding in the Belgian army: the importance of instrumental and symbolic beliefs for potential applicants, actual applicants, and military employees, Human Resource Management 46(1): 51–69. http://dx.doi.org/10.1002/hrm.20145
- Lievens, F.; Hoye van, G.; Anseel, F. 2007. Organisational identity and employer image: towards a unifying framework, British Journal of Management 18: 45–59. http://dx.doi.org/10.1111/j.1467-8551.2007.00525.x
- Mangold, W. G.; Miles, S. J. 2007. Growing the employee brand at ASI, Journal of Leadership & Organisational Studies 14(1): 77–85. http://dx.doi.org/10.1177/1071791907304287
- Montes, S. D.; Zweig, D. 2009. Do promises matter? An exploration of the role of promises in psychological contract breach, Journal of Applied Psychology 94(5): 1243–60. http://dx.doi.org/10.1037/a0015725
- Mosley, R. W. 2007. Customer experience, organisational culture and the employer brand, Brand Management 15(2): 123–34. http://dx.doi.org/10.1057/palgrave.bm.2550124
- O'Reilly, C. A. III; Chatman, J.; Caldwell, D. F. 1991. People and organisational culture: a profile comparison approach to assessing person-organisation fit, The Academy of Management Journal 34(3): 487–516. http://dx.doi.org/10.2307/256404
- Rampl, L. V. 2014. How to become an employer of choice: transforming employer brand associations into employer first-choice brands, Journal of Marketing Management 30(13–14): 1486–1504. http://dx.doi.org/10.1080/0267257X.2014.934903
- Rampl, L. V.; Kenning, P. 2014. Employer brand trust and affect: linking brand personality to employer brand attractiveness, European Journal of Marketing 48(1/2): 218–236. http://dx.doi.org/10.1108/EJM-02-2012-0113
- Rousseau, D. M. 1989. Psychological and implied contracts in organisations, Employee Responsibilities and Rights Journal 2(2): 121–39. http://dx.doi.org/10.1007/BF01384942
- Schumacker, R. E.; Lomax, R. G. 2004. A beginers guide to structural equation modelling. 2nd ed. Mahwah, NJ: Laurence Erlbraum Associates.
- Slaughter, J. E.; Zickar, M. J.; Highhouse, S.; Mohr, D. C. 2004. Personality trait inferences about organisations: development of a measure and assessment of construct validity, Journal of Applied Psychology 89: 85–102. http://dx.doi.org/10.1037/0021-9010.89.1.85
- Sutherland, M. M.; Torricelli, D. G.; Karg, R. F. 2002. Employer-of-choice branding for knowledge workers, South African Journal of Business Management 33(4): 13–20.
- Tajfel, H.; Turner, J. C. 1986. The social identity theory of intergroup behaviour, in S. Worchel, W. G. Austin (Eds). Psychology of intergroup relations. 2nd ed. Chicago: Nelson – Hall, 7–24.
- Tomlinson, G. 2010. Building a culture of high employee engagement, Strategic HR Review 9(3): 25–31. http://dx.doi.org/10.1108/14754391011040046
- Wilden. R.; Gudergan, S.; Lings, I. 2010. Employer branding: strategic implications for staff recruitment, Journal of Marketing Management 26(1/2): 56–73. http://dx.doi.org/10.1080/02672570903577091
- Williams, M. 2000. The war for talent. London: The Chartered Institute of Personnel and Development.