References
- Aaker, D. 1991. Managing brand equity. Capitalizing on the value of a brand name. New York: Free Press.
- Aaker, D. A.; Jacobson, R. 1994. The financial information content of perceived quality, Journal of Marketing Research 31(2): 191–201. http://dx.doi.org/10.2307/3152193
- Baharadwaj, S.; Tuli, K. R.; Bonfrer, A. 2011. The impact of brand quality on shareholder wealth, Journal of Marketing 75(5): 88–104. http://dx.doi.org/10.2139/ssrn.1843503
- Barth, M. E.; Clement, M. B.; Foster, G; Kasznik, R. 1998. Brand values and capital market valuation, Review of Accounting Studies 3: 41–68. http://dx.doi.org/10.1023/A:1009620132177
- Belo, F.; Lin, X.; Vitorino, M. A. 2014. Brand capital and firm value, Review of Economic Dynamics 17(1): 150–169. http://dx.doi.org/10.1016/j.red.2013.05.001
- Brammer, S. J.; Brooks, C.; Pavelin, S. 2009. The stock performance of America’s 100 Best Corporate Citizens, The Quarterly Review of Economics and Finance 49(3): 1065–1080. http://dx.doi.org/10.1016/j.qref.2009.04.001
- BrandFinance. 2013. Explanation of the methodology [online], [cited 18 June 2015]. Available from Internet: http://brandirectory.com/methodology
- Calderon, H.; Cervera, A.; Molla, A. 1997. Brand assessment: a key element of marketing strategy, Journal of Product & Brand Management 6(5): 293–304. http://dx.doi.org/10.1108/10610429710179462
- Cobb-Walgren, C. J.; Ruble, C. A.; Donthu, N. 1995. Brand equity, brand preference, and purchase intent, Journal of Advertising 24(3): 25–40. http://dx.doi.org/10.1080/00913367.1995.10673481
- Copraro, A. J.; Srivastava, R. K. 1997. How do reputations affect corporate performance?: Has the influence of financial performance on reputation measures been overstated?, Corporate Reputation Review 1(1): 86–92. http://dx.doi.org/10.1057/palgrave.crr.1540023
- Conchar, M. P.; Crask, M. R.; Zinkhan, G. M. 2005. Market valuation models of the effect of advertising and promotional spending: a review & meta-analysis, Journal of the Academy of Marketing Science 33(4): 445–460. http://dx.doi.org/10.1177/0092070305277693
- Davis, J. A. 2010. Competitive success, How branding adds value. John Wiley & Sons.
- Day, G.; Fahey, L. 1988. Valuing market strategies, Journal of Marketing 52(3): 45–57. http://dx.doi.org/10.2307/1251449
- de Mortanges, C. P.; Van Riel, A. 2003. Brand equity and shareholder value, European Management Journal 21(4): 521–527. http://dx.doi.org/10.1016/S0263-2373(03)00076-8
- DeBondt, W. F.; Thaler, R. 1985. Does the stock market overreact?, The Journal of Finance 40(3): 793–805. http://doi.org/10.2307/2327804
- Denis, D. K.; McConnell, J. J.; Ovtchinnikov, A. V.; Yu, Y. 2003. S&P 500 index additions and earnings expectations, Journal of Finance 58(5): 1821–1840. http://dx.doi.org/10.2139/ssrn.329543
- Dhillon, U; Johnson, H. 1991. Changes in the Standard and Poor’s 500 list, Journal of Business 64(1): 75–85. http://dx.doi.org/10.1086/296526
- Dutordoir, M.; Verbeeten, F. H. M.; DeBeijer, D. 2015. Stock price reactions to brand value announcements: magnitude and moderators, International Journal of Research in Marketing 32(1): 34–47. http://dx.doi.org/10.1016/j.ijresmar.2014.08.001
- Edmans, A. 2011. Does the stock market fully value intangibles? Employee satisfaction and equity prices, Journal of Financial Economics 101(3): 621–640. http://dx.doi.org/10.1016/j.jfineco.2011.03.021
- Eng, L. L.; Keh, H. T. 2007. The effects of advertising and brand value on future operating and market performance, Journal of Advertising 36(4): 91–100. http://dx.doi.org/10.2753/JOA0091-3367360407
- Fama, E. F. 1998. Market efficiency, long-term returns, and behavioral finance, Journal of Financial Economics 49(3): 283–306. http://dx.doi.org/10.1016/S0304-405X(98)00026-9
- Fama, E. F.; Miller, M. H. 1972. The theory of finance. Illinois, Hinsdale: Dreyden Press.
- Himme, A.; Fischer, M. 2014. Drivers of the cost of capital: the joint role of non-financial metrics, International Journal of Research in Marketing 31(2): 224–238. http://dx.doi.org/10.1016/j.ijresmar.2013.10.006
- Hsu, F. J.; Wang, T. Y.; Chen, M. Y. 2013. The impact of brand value on financial performance, Advances in Management & Applied Economics 3(6): 129–141.
- Jensen, M. 1968. The performance of mutual funds in the period 1945–1964, Journal of Finance 23(2): 389–416. http://dx.doi.org/10.2139/ssrn.244153
- Johansson, J. K.; Dimofte, C. V.; Mazvancheryl, S. K. 2012. The performance of global brands in the 2008 financial crisis: a test of two brand value measures, International Journal of Research in Marketing 29(3): 235–245. http://dx.doi.org/10.1016/j.ijresmar.2012.01.002
- Kallapur, S.; Kwan, S. Y. 2004. The value relevance and reliability of brand assets recognized by UK firms, The Accounting Review 79(1): 151–172. http://dx.doi.org/10.2308/accr.2004.79.1.151
- Keller, K. L. 2003. Strategic brand management: Building, measuring, and managing brand equity. Prentice-Hall.
- Kerin, R. A.; Sethuraman, R. 1998. Exploring the brand value-shareholder value nexus for consumer goods companies, Journal of the Academy of Marketing Science 26(4): 260–273. http://dx.doi.org/10.1177/0092070398264001
- Lane, V.; Jacobson, R. 1995. Stock market reactions to brand extension announcements: the effects of brand attitude and familiarity, Journal of Marketing 59(1): 63–77. http://dx.doi.org/10.2307/1252015
- Madden, T. J.; Fehle, F.; Fournier, S. 2006. Brands matter: an empirical demonstration of the creation of shareholder value through branding, Journal of the Academy of Marketing Science 34(2): 224–235. http://dx.doi.org/10.1177/0092070305283356
- Merton, R. C. 1987. A simple model of capital market equilibrium with incomplete information, The Journal of Finance 42: 483–510. http://dx.doi.org/10.1111/j.1540-6261.1987.tb04565.x
- Osinga, E. C.; Leeflang, P. S. H; Srinivasan, S.; Wieringa, J. E. 2011. Why do firms invest in consumer advertising with limited sales response? A shareholder perspective, Journal of Marketing 75(1): 109–124. http://dx.doi.org/10.1509/jmkg.75.1.109
- Peterson, R. A.; Jeong, J. 2010. Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance, Journal of the Academy of Marketing Science 38(6): 677–690. http://dx.doi.org/10.1007/s11747-010-0188-3
- Sharpe, W. 1994. The sharpe ratio, The Journal of Portfolio Management 21(1): 49–58. http://dx.doi.org/10.3905/jpm.1994.40950
- Tiwari, M. K. 2010. Separation of brand equity and brand value, Global Business Review 11(3): 421–434. http://dx.doi.org/10.1177/097215091001100307
- Treynor, J. 1965. How to rate management of investment funds, Harvard Business Review 43(1): 63–75. http://dx.doi.org/10.1002/9781119196679.ch10
- Verbeeten, F. H. M.; Vijn, P. 2010. Are brand-equity measures associated with business-unit financial performance? Empirical evidence from the Netherlands, Journal of Accounting, Auditing and Finance 25(4): 645–671. http://dx.doi.org/10.1177/0148558X1002500408
- Wang, D. H. M.; Chen, P. H.; Yu, T. H. K.; Hsiao, C. Y. 2015. The effects of corporate social responsibility on brand equity and firm performance, Journal of Business Research 68(11): 2232–2236. http://dx.doi.org/10.1016/j.jbusres.2015.06.003
- Yeung, M.; Ramasamy, B. 2008. Brand value and firm performance nexus: further empirical evidence, Journal of Brand Management 15: 322–335. http://dx.doi.org/10.1057/palgrave.bm.2550092