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Journal of Advertising Volume 47, 2018 - Issue 1: Digital Engagement with Advertising

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Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type

Hilde A. M. VoorveldUniversity of Amsterdam, Amsterdam, The NetherlandsView further author information

Guda van NoortUniversity of Amsterdam, Amsterdam, The NetherlandsView further author information

Daniël G. MuntingaUniversity of Amsterdam, Amsterdam, The NetherlandsView further author information

Fred BronnerUniversity of Amsterdam, Amsterdam, The NetherlandsView further author information

Pages 38-54 | Published online: 13 Feb 2018

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https://doi.org/10.1080/00913367.2017.1405754
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