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Journal of Advertising Volume 49, 2020 - Issue 4

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Special Section: Advances in Computational Advertising

Introducing a Model of Automated Brand-Generated Content in an Era of Computational Advertising

Guda van NoortUniversity of Amsterdam, Amsterdam, the Netherlands; Correspondence[email protected]
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Itai HimelboimUniversity of Georgia, Athens, Georgia, USA; View further author information

Jolie MartinAlpha Edison, Los Angeles, California, USA; View further author information

Tom CollingerNorthwestern University, Evanston, Illinois, USAView further author information

Pages 411-427 | Received 18 Mar 2020, Accepted 12 Jul 2020, Published online: 17 Aug 2020

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https://doi.org/10.1080/00913367.2020.1795954
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