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Journal of Advertising
Volume 51, 2022 - Issue 1
Open access
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Articles
“I’m (Not) Offended by Whom I See!” The Role of Culture and Model Ethnicity in Shaping Consumers’ Responses toward Offensive Nudity Advertising in Asia and Western Europe
Ralf Terluttera University of Klagenfurt, Klagenfurt, AustriaCorrespondence[email protected]
https://orcid.org/0000-0003-2284-5816View further author information
, https://orcid.org/0000-0003-2284-5816View further author information
Sandra Diehla University of Klagenfurt, Klagenfurt, Austriahttps://orcid.org/0000-0002-0422-5579View further author information
, Isabell Koiniga University of Klagenfurt, Klagenfurt, Austriahttps://orcid.org/0000-0002-0635-0998View further author information
, Kara Chanb Hong Kong Baptist University, Kowloon, Hong Konghttps://orcid.org/0000-0001-9805-7299View further author information
& Lennon Tsangb Hong Kong Baptist University, Kowloon, Hong Konghttps://orcid.org/0000-0002-6927-7804View further author information
Pages 57-75
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Received 19 Apr 2020, Accepted 20 May 2021, Published online: 12 Jul 2021
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