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Journal of Advertising
Volume 51, 2022 - Issue 1
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Research Notes
Consumers’ Use of Augmented Reality Apps: Prevalence, User Characteristics, and Gratifications
Anne R. SminkUniversity of Amsterdam, Amsterdam, The NetherlandsCorrespondence[email protected]
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Eva A. van ReijmersdalUniversity of Amsterdam, Amsterdam, The NetherlandsView further author information
& Guda van NoortUniversity of Amsterdam, Amsterdam, The NetherlandsView further author information
Pages 85-94
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Received 11 Mar 2020, Accepted 24 Aug 2021, Published online: 19 Oct 2021
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