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Journal of Advertising Volume 52, 2023 - Issue 4
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RESEARCH NOTE

Strategies and Tools to Enhance the Use of Dynamic Audiovisual Stimuli in Academic Advertising Research

Anne Hambya Boise State University, Boise, Idaho, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-9744-7076View further author information
ORCID Icon &
Cristel Russellb Pepperdine University, Malibu, California, USAORCID Iconhttps://orcid.org/0000-0002-1918-6381View further author information
ORCID Icon
Pages 633-642 | Received 01 Oct 2021, Accepted 25 Jul 2022, Published online: 18 Aug 2022

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