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Research Article
Big data analytics and the use of artificial intelligence in the services industry: a meta-analysis
大数据分析与人工智能在服务行业中的应用:一项元分析
摘要
Wagner Junior Ladeiraa Universidade do Vale do Rio dos Sinos (UNISINOS), Sao Leopoldo, Brazil;b School of Business, Woxsen University, Hyderabad, India
, Fernando de Oliveira Santinia Universidade do Vale do Rio dos Sinos (UNISINOS), Sao Leopoldo, Brazil;b School of Business, Woxsen University, Hyderabad, India
, Tareq Rasulc Department of Marketing, Australian Institute of Business, Adelaide, Australia
, Isaac Cheahd School of Management & Marketing, Curtin University, Bentley, AustraliaCorrespondence[email protected]
, Samer Elhajjare Marketing Department, National University of Singapore Business School, Singapore, Singapore
, Naveed Yasinf University of Roehampton London, UAE Campus, UAE
& Shakeb Akhtarb School of Business, Woxsen University, Hyderabad, India
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Received 24 Oct 2023, Accepted 27 Jun 2024, Published online: 14 Jul 2024
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