Advanced search
Publication Cover
International Journal of Advertising
The Review of Marketing Communications
Volume 42, 2023 - Issue 4
Submit an article Journal homepage
1,359
Views
0
CrossRef citations to date
0
Altmetric
Articles

Advertising to inspire–inspiring to persuade: how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising

Johannes Beckerta Department of Communication, Johannes Gutenberg University Mainz, Mainz, GermanyCorrespondence[email protected]
&
Brigitte Nadererb Institute of Social Medicine, Medical University of Vienna, Vienna, Austria
Pages 641-661 | Received 13 Dec 2021, Accepted 15 Mar 2023, Published online: 25 Mar 2023

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.