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Journal of Strategic Marketing Volume 32, 2024 - Issue 6: Strategic Brand Management In and Through Sport
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Research Article

Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts – a frequency analysis

Robin Irelanda School of Social and Political Sciences, University of Glasgow, Glasgow, UKCorrespondence[email protected]
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,
Magdalena Mucb Department of Psychology, University of Liverpool, Liverpool, UKView further author information
,
Christopher Bunna School of Social and Political Sciences, University of Glasgow, Glasgow, UKView further author information
&
Emma Boylandb Department of Psychology, University of Liverpool, Liverpool, UKView further author information
Pages 762-777 | Received 16 Dec 2020, Accepted 06 Aug 2021, Published online: 25 Aug 2021

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