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Research Article

Causes and Effects of Social Media Engagement in Luxury Fashion Marketing: A Comparative Study Over the COVID Pandemic

Jiayi Huanga School of Economics, Zhejiang Gongshang University, Hangzhou, ChinaView further author information
&
Peng Zhoub Cardiff Business School, Cardiff University, Cardiff, UKCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-4310-9474View further author information
ORCID Icon
Published online: 18 Jul 2024

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