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European Sport Management Quarterly Volume 23, 2023 - Issue 4

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An extended source attractiveness model: the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation

Björn FrankFaculty of Commerce, Waseda University, Tokyo, JapanCorrespondence[email protected]

https://orcid.org/0000-0003-3047-6504

Shusei MitsumotoFaculty of Commerce, Waseda University, Tokyo, Japan

Pages 1091-1114 | Received 23 Sep 2020, Accepted 27 Jul 2021, Published online: 17 Aug 2021

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https://doi.org/10.1080/16184742.2021.1963302
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