6,061
Views
5
CrossRef citations to date
0
Altmetric
Research Articles

Targeted Change: Using Behavioral Segmentation to Identify and Understand Plastic Consumers and How They Respond to Media Communications

ORCID Icon, ORCID Icon & ORCID Icon
Pages 1109-1126 | Received 28 Jul 2020, Accepted 12 Jul 2021, Published online: 12 Aug 2021