Supplemental material
Environmental Communication
Volume 15, 2021 - Issue 8
Open access
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Research Articles
Targeted Change: Using Behavioral Segmentation to Identify and Understand Plastic Consumers and How They Respond to Media Communications
Kim Borga BehaviourWorks Australia, Monash Sustainable Development Institute, Monash University, Clayton, AustraliaCorrespondence[email protected]
https://orcid.org/0000-0001-5614-5602View further author information
Jo Lindsayb School of Social Sciences, Faculty of Arts, Monash University, Clayton, Australia
https://orcid.org/0000-0001-9717-627XView further author information
Jim Curtisa BehaviourWorks Australia, Monash Sustainable Development Institute, Monash University, Clayton, Australia
https://orcid.org/0000-0003-1258-1255View further author information
Pages 1109-1126
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Received 28 Jul 2020, Accepted 12 Jul 2021, Published online: 12 Aug 2021
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