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Cogent Business & Management Volume 11, 2024 - Issue 1

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Unveiling the psychological mechanisms behind sports celebrity social media endorsements

Dina El-ShihyMarketing School of Business and Finance, NewGiza University (NGU), Cairo, EgyptCorrespondence[email protected]

https://orcid.org/0000-0002-2062-3331 View further author information

Article: 2376771 | Received 05 Nov 2023, Accepted 01 Jul 2024, Published online: 22 Jul 2024

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https://doi.org/10.1080/23311975.2024.2376771
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