Journal of Marketing Theory and Practice is now listed in the Emerging Sources Citation Index
The Journal of Marketing Theory and Practice aims to address and advance a broad gamut of substantive, managerial issues across the field of marketing. As reflected by the journal’s title, the Journal of Marketing Theory and Practice is devoted to advancing the field of marketing in meaningful ways through scholarship that is both rigorous and relevant.
The Journal of Marketing Theory and Practice was the first high quality general marketing journal to require the pairing of academic sensibilities toward research with high potential for application of findings “on Monday morning” by marketing practitioners. The journal provides a unique outlet for publishing managerially relevant articles across a broad range of marketing subjects – an alternative to the fragmentation of the field of marketing into many sub-disciplines each represented by a specialty journal.
With a decidedly international inclusiveness in terms of authors and reviewers, the Journal of Marketing Theory and Practice values and publishes both conceptual (non-empirical) and empirical work. The journal is also unbiased in preference to methodologies employed in empirical papers so long as the methodological approach properly fits the study’s aims and research questions.
Peer Review Policy: All research articles in this journal have undergone an initial editor screening and rigorous peer review by three anonymous expert referees. All research articles peer review is double anonymized.
For Comment and Editorial articles,
these manuscripts will be reviewed by the editor only, however, depending on the subject matter, the editor reserves the right to ask for feedback on the submission from an expert in that area.
Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106
Journal metrics
Usage
154K annual downloads/views
Citation metrics
4.4 (2023) Impact Factor
Q2 Impact Factor Best Quartile
3.9 (2023) 5 year IF
6.8 (2023) CiteScore (Scopus)
Q2 CiteScore Best Quartile
1.140 (2023) SNIP
1.014 (2023) SJR
Speed/acceptance
3 days avg. from submission to first
decision
74 days avg. from submission to first
post-review decision
18 days avg. from acceptance to online
publication
9% acceptance rate
Understanding and using journal metrics
Journal metrics can be a useful tool for readers, as well as for authors
who are deciding where to submit their next manuscript for publication.
However, any one metric only tells a part of the story of a journal’s
quality and impact. Each metric has its limitations which means that it
should never be considered in isolation, and metrics should be used to
support and not replace qualitative review.
We strongly recommend that you always use a number of metrics, alongside
other qualitative factors such as a journal’s aims & scope, its
readership, and a review of past content published in the journal. In
addition, a single article should always be assessed on its own merits and
never based on the metrics of the journal it was published in.
Usage and acceptance rate data above are for the last full calendar year
and are updated annually in February. Speed data is updated every six
months, based on the prior six months. Citation metrics are updated
annually mid-year. Please note that some journals do not display all of
the following metrics
(find out why).
Usage:
the total number of times articles in the journal were viewed by users
of Taylor & Francis Online in the previous calendar year, rounded to the
nearest thousand.
Citation Metrics
Impact Factor*:
the average number of citations received by articles published in the
journal within a two-year window. Only journals in the Clarivate Science
Citation Index Expanded (SCIE), Social Sciences Citation Index (SSCI),
Arts and Humanities Citation Index (AHCI) and the Emerging Sources
Citation Index (ESCI) have an Impact Factor.
Impact Factor Best Quartile*:
the journal’s highest subject category ranking in the Journal Citation
Reports. Q1 = 25% of journals with the highest Impact Factors.
5 Year Impact Factor*:
the average number of citations received by articles in the journal
within a five-year window.
CiteScore (Scopus)†:
the average number of citations received by articles in the journal over
a four-year period.
CiteScore Best Quartile†:
the journal’s highest CiteScore ranking in a Scopus subject category. Q1
= 25% of journals with the highest CiteScores.
SNIP
(Source Normalized Impact per Paper):
the number of citations per paper in the journal, divided by citation
potential in the field.
SJR
(Scimago Journal Rank):
Average number of (weighted) citations in one year, divided by the
number of articles published in the journal in the previous three years.
Speed/acceptance
From submission to first decision:
the average (median) number of days for a manuscript submitted to the
journal to receive a first decision. Based on manuscripts receiving a
first decision in the last six months.
From submission to first post-review decision:
the average (median) number of days for a manuscript submitted to the
journal to receive a first decision if it is sent out for peer review.
Based on manuscripts receiving a post-review first decision in the last
six months.
From acceptance to online publication:
the average (median) number of days from acceptance of a manuscript to
online publication of the Version of Record. Based on articles published
in the last six months.
Acceptance rate:
articles accepted for publication by the journal in the previous
calendar year as percentage of all papers receiving a final decision.
Dana Harrison East Tennessee State University, USA
Gary Hunter Illinois State University, USA
Subhash Jha The University of Memphis, USA
Audhesh Paswan University of North Texas, USA
Brian Rutherford, Ph.D. Kennesaw State University, USA
Rakesh Singh Institute of Management Technology, Ghaziabad, India
Valter Afonso Vieira State University of Maringá, Brazil
SOCIAL MEDIA EDITOR
Jennifer L. Stevens The University of Toledo, USA
SENIOR ADVISORY BOARD
Chad W. Autry - University of Tennessee-Knoxville Barry J. Babin - Louisiana Tech University Donald C. Barnes - University of North Carolina-Wilmington Sharon E. Beatty -University of Alabama Patricia J. Daugherty - Michigan State University O.C. Ferrell - Auburn University Karen E. Flaherty* -Oklahoma State University Gregory Gundlach - University of North Florida Joseph F. Hair, Jr. - University of South Alabama Stephen Henneberg - Queen Mary, University of London Charles Hofacker - Florida State University Christopher D. Hopkins* - Auburn University Thomas N. Ingram* - Colorado State University Thomas D. Jensen - University of Arkansas William J. Kehoe - University of Virginia Russell N Laczniak - Iowa State University Peter LaPlaca - Editor, Industrial Marketing Management William B. Locander - Louisiana Tech University Greg W. Marshall* - Rollins College Morgan P. Miles* - University of Tasmania William C. Moncrief - TCU James Munch - Wright State University David J. Ortinau - University of South Florida-Tampa Mark Pelletier - University of North Carolina-Wilmington Michael Jay Polonsky - Deakin University E. James Randall* - Georgia Southern University Adam Rapp -Ohio University Thomas Rudolph - University of St. Gallen Kevin Shanahan - Mississippi State University K. Sivakumar - Lehigh University Michael Solomon - Saint Joseph's University Charles R. Taylor - Villanova University Scott Vitell - University of Mississippi Alvin Williams - University of South Alabama
*Former JMTP Editor
EDITORIAL REVIEW BOARD
Douglas Amyx -Louisiana Tech University Mick Andzulis -Ohio University Todd J. Arnold -Oklahoma State University Veronica Baena -Universidad Europea de Madrid Thomas L. Baker -University of Alabama Yeqing Bao -University of Alabama-Huntsville Matthew J. Bernthal -University of South Carolina Pelin Bicen -Sufflolk University Marianne C. Bickle -University of South Carolina Carol Bienstock -Radford University Adilson Borges -Reims Management School Jana Bowden-Everson -Macquarie University Thomas Brashear -University of Massachusetts-Amherst David J. Burns -Kennesaw State University François A. Carrillat -University of Technology, Sydney Nawar ChakerLouisiana State University Jody L. Crosno -West Virginia University James M. Curran -University of South Florida-Sarasota Micael Dahlén -Stockholm School of Economics Neel Das -Appalachian State University J. Charlene Davis -Trinity University Dawn R. Deeter-Schmelz -Kansas State University Susan K. DelVecchio -East Carolina University Andrea L. Dixon -Baylor University Todd DonavanColorado State University Jacqueline K. Eastman -Georgia Southern University Ayse Banu ElmadagIstanbul Technical University Hooman Estelami -Fordham University Robert D. Evans, Jr. -Texas A&M International University Andrew Farrell -University of Southampton John B. Ford- Old Dominion University Alexa Fox- University of Akron Frank Q. Fu -University of Missouri-St. Louis Colin Gabler- Auburn University Lawrence Garber -Elon University Kenneth C. GehrtSan Jose State University Stephanie Gillison- University of Tennessee-Chattanooga Richard Gooner -University of Georgia Ashley Goreczny- Iowa State University Rajesh Gulati -Saint Cloud State University Eric G. Harris - Florida Southern College Dana HarrisonEast Tennessee State University Mary Harrison- Birmingham Southern College Diana L. Haytko -East Carolina University Andreas Hinterhuber -Hinterhuber & Partners Betsy Bugg Holloway -Samford University Jianwei Hou -Minnesota State University-Mankato Gary L. Hunter -Illinois State University Michael R. Hyman -New Mexico State University Omar Itani- University of Texas - Rio Grand Valley Fernando Jaramillo -University of Texas at Arlington Rama Jayanti -Cleveland State University Mark Johlke- Bradley University Mark W. Johnston- Rollins College Ashish Kalra- University of Dayton Velitchka KaltchevaLoyola Marymount University Kiran Karande -Old Dominion University Debbie Keeling -Loughborough University Kathy Keeling- Manchester Business School Karen Norman Kennedy -University of Alabama-Birmingham Mike Krush -Kansas State University Daniel LadikSeton Hall University Mark Leach -Loyola Marymount University Nicholas J. Lee- Loughborough University Michael LevinOtterbein College Annie Liu -Texas State University Matthew Liu -University of Macau Gerrard Macintosh -North Dakota State University Sudha Mani- Monash University Bob McDonaldTexas Tech University Bulent Menguc -Leeds University Business School Jay P. Mulki -Northeastern University Edward Nowlin- Kansas State University Ulrich Orth -Christian-Albrechts-University Kiel Jana ParkerJames Madison University Audhesh Paswan- University of North Texas Jeffrey PodoshenFranklin and Marshall College Edward Ramirez -University of Texas at El Paso Steven Rayburn -Texas State University Leroy Robinson, Jr. -University of Houston-Clear Lake Andrew J. Rohm -Loyola Marymount University John M. Rudd -Aston Business School Brian N. Rutherford -Kennesaw State University Matthew Sarkees - University of Villanova Charles H. Schwepker, Jr. -University of Central Missouri Daniel Sheinin -University of Rhode Island Simon Sheng -University of Alabama-Birmingham C. David Shepherd -Georgia Southern University Nader H. Shooshtari -University of Montana Birud Sindhav -University of Nebraska at Omaha Holly Syrdal- Texas State University Shawn Thelen -Hofstra University Veronica Thomas- Old Dominion University Rebecca VanMeeter–Brown - Ball State University Arturo Z. Vásquez-Parraga -University of Texas-Pan American Siri Vivek- Eastern Michigan University Elizabeth J. Wilson -Suffolk University Poh-Lin Yeoh -Bentley College Medhi Zahaf -University of Ottawa
Abstracting and indexing
Journal of Marketing Theory and Practiceis abstracted/indexed in:
• EBSCOhost
° Advanced Placement Source
° Business Source Alumni Edition
° Business Source Complete
° Business Source Corporate
° Business Source Corporate Plus
° Business Source Elite
° Business Source Premier
° Current Abstracts
° Health Business Elite
° Sales & Marketing Source
° TOC Premier (Table of Contents)
• Elsevier BV
° Scopus
• ProQuest
° ABI/INFORM Collection
° ABI/INFORM Global (American Business Information)
° ABI/INFORM Research (American Business Information)
° Business Premium Collection
° ProQuest 5000
° ProQuest 5000 International
° ProQuest Central
• Thomson Reuters
° Emerging Sources Citation Index
° Web of Science
Open access
Journal of Marketing Theory and Practice is a hybrid open access journal that is part of our Open Select publishing program, giving you the option to publish open access. Publishing open access means that your article will be free to access online immediately on publication, increasing the visibility, readership, and impact of your research.
Why choose open access?
Increase the discoverability and readership of your article
Make an impact and reach new readers, not just those with easy access to a research library
Freely share your work with anyone, anywhere
Comply with funding mandates and meet the requirements of your institution, employer or funder
Rigorous peer review for every open access article
Article Publishing Charges (APC)
If you choose to publish open access in this journal you may be asked to pay an Article Publishing Charge (APC). You may be able to publish your article at no cost to yourself or with a reduced APC if your institution or research funder has an open access agreement or membership with Taylor & Francis.
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