About this journal

The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives.

It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC).

There are three features that distinguish IJA, which collectively provide a unique position for the journal.

1. IJA focuses on issues of concern to practitioners, academics and policy-makers from a conceptual perspective.

2. IJA has an underlying interest in public policy relating to marketing communications, which is regularly addressed in the journal.

3. The make-up of the IJA Editorial Advisory Board provides a comprehensive and genuinely international pool of reviewers. Each submission is assessed by three reviewers in a double-blind process.

Peer Review Statement

International Journal of Advertising is an international, peer-reviewed journal which publishes high quality, original research contributions to scientific knowledge. All manuscript submissions are subject to initial appraisal by the Editor, and, if found suitable for further consideration, to peer review by independent, anonymous expert referees. All peer review is double anonymized and submission is online via Editorial Manager.

Editor-in-chief

Charles R. Taylor – Villanova University, USA


Senior Associate Editors

Isaac Cheah –  Curtin University, Australia
Shu-Chuan Chu -  DePaul University, United States
Kacy Kim - Bryant University, USA
Hyokjin Kwak - Indian Institute of Management Ahmedabad, India
Sela Sar - University of Illinois, USA


Social Media Editor

Yoon Hi Sung - Yonsei University, Seoul, Republic of Korea 

Associate Editors

George Anghelcev –  Northwestern University in Qatar, Qatar
Lars Bergkvist – University of Stavanger, Norway 
Emma Beuckels – University of Antwerp, Belgium
Sophie Boerman - University of Amsterdam, The Netherlands
Chang-Hoan Cho – Yonsei University, Republic of Korea
Yoon-Na Cho - Hongik University, Korea
Nathalie Dens – University of Antwerp, Belgium
Steffi DeJans - Universiteit Gent
Jeong-Yeob Han – University of Georgia, USA
Liselot Hudders – Ghent University, Belgium
Eunjin Anna Kim - University of Southern California, USA
Jooyoung Kim – University of Georgia, USA
Yoon-Joo Lee -  Washington State University, United States
Chen Lou - Nanyang Technological University, Singapore
Adam Mills -  Loyola University, New Orleans, USA
Aniruddah Pangarkar -  University of Wisconsin-Green Bay, USA
Matthew Pittman - University of Tennessee Knoxville
Gerard Prendergast – Hong Kong Baptist University, Hong Kong
Mahabubur Rahman  - Rennes School of Business, France
Veronica Thomas - Old Dominion University, USA
Rodrigo Uribe -  University of Chile, Chile

Editorial Review Board

Tim Ambler – London Business School, UK
Saravudh Anantachart – Chulalongkorn University, Thailand
Vanessa Apaolaza Ibáñez – University of the Basque Country, Spain
Theo Araujo - University of Amsterdam, The Netherlands
Yana Avramova - University of Antwerp, Belgium
Seigyong Auh – Thunderbird School of Global Management, USA
Tae Hyun Baek - University of Kentucky, USA
Marat Bakpayev - University of Minnesota, USA
Siva Balasubramanian - IIT Stuart School of Business, USA
Somak Banerjee – California State University Los Angeles, USA
Hyejin Bang - Kookmin University, South Korea
Bradley Barnes – University of Sheffield, UK
Sven Braeutigam - University of Oxford, UK
Mickey Belch – San Diego State University, USA
Steven Bellman – University of South Australia
Richard Beltramini – Wayne State University, USA
Stefan Bernritter - University of Amsterdam, The Netherlands
Namita Bhatnagar - University of Manitoba, Canada
Sonja Bidmon - Alpen-Adria Universitaet Klagenfurt, Austria
Enrique Bigne – University of Valencia, Spain
Benjamin Borenstein - Villanova University, United States
Moritz Botts -  TAU University, Turkey
Laura Bright - Texas Christian University, USA
Eduordo Brioschi – Catholic University of the Sacred Heart, Italy
Steven Burgess – University of Cape Town, South Africa
John W. Cadogan – Loughborough University, UK
Colin Campbell - University of San Diego, United States
Michael Capella – Villanova University, USA
Les Carlson – University of Nebraska-Lincoln, USA
Albert Caruana – University of Malta, Malta
Paulo Catalfomo – University of Turin, Italy
Veroline Cauberghe – Ghent University, Belgium
Chingching Chang – National Chengchi University, Taiwan
Dae Ryun Chang – Yonsei University, Republic of Korea
Huan Checn - University of Florida, USA
Yunjae Cheong – Hankuk University of Foreign Studies, Republic of Korea
Monica Chien - The University of Queensland, Australia
Sydney Chinchanachokchai - University of Akron, USA
Hojoon Choi - University of Houston, USA
Jeonghye Choi - Yonsei University, Republic of Korea
Sejung Marina Choi – Korea University, Republic of Korea
Yung Kyun Choi – Dongguk University, Republic of Korea
George Christodoulides – American University of Sharjah, UAE
Jaihak Chung – Sogang University, Republic of Korea
Jonas Colliander – Stockholm School of Economics, Sweden
Samuel Craig – New York University, USA
Stephan Dahl – James Cook University, Australia
Micael Dahlén – Stockholm School of Economics, Sweden
Cassandra Davids - Wayne State University, United States
Freya De Keyzer -  Erasmus University Rotterdam, The Netherlands
Denise DeLorme – University of Central Florida, USA
Sandra Diehl – Alpen-Adria University of Klagenfurt, Austria
Minette Drumwright - University of Texas, USA
Lynne Eagle - James Cook University, Australia
Richard Elliott – University of Bath, UK
Mike Ewing – Deakin University, Australia
Ron Faber – University of Minnesota, USA
Kim-Shyan Fam – Victoria University of Wellington, New Zealand
Fernando Fastoso – University of York, UK
Yang Feng – San Diego State University, USA
Julianna Fernandes – University of Florida, USA
Alexa Fox - University of Akron, USA
John Ford – Old Dominion University, USA
Jie Fowler - Valdosta State University, USA
Kendra Fowler - Youngstown State University, United States
Rosella Gambetti – Università Cattolica del Sacro Cuore, Italy
Maggie Geuens – Ghent University, Belgium
Stacy Grau – Texas Christian University, USA
Charles Gulas - Wright State University, United States
Daria Gunina  –  Prague University of Economics and Business, Czech Republic
Louisa Ha – Bowling Green State University, USA
Chris Hackley – Royal Holloway, University of London, UK
Chang Dae Ham - University of Illinois, USA
Patrick Hartmann – University of the Basque Country, Spain
Jameson Hayes - University of Alabama, USA
Yan Haung – University of Houston, USA
Geraldine Rosa Henderson – University of Texas at Austin, USA
Ganga Hewage - Bryant University, United States
Itai Himelboim - University of Georgia, USA
Verena Isabelle Hofmann – University of Innsbruck, Austria
Jos Hornikx – Radboud University Nijmegen, The Netherlands
Kineta Hung – Hong Kong Baptist University, Hong Kong
Mengtian (Montina) Jiang – University of Kentucky, USA
Hyun Seung Jin – Queensland University, Australia
Guillaume Johnson – French National Centre for Scientific Research, France
John Philip Jones – Syracuse University, USA
Ilwoo Ju – Purdue University, USA
Ilyoung Ju – Bowling Green State University, USA
Michael Kamins – Stony Brook University, USA
Christine Kang - California State University, United States
Jikyeong Kang – University of Manchester, UK
Kiran Karande – Old Dominion University, USA
Kevin Keenan – American University in Cairo, Egypt
Jeremy Kees – Villanova University, USA
Rachel Kennedy – University of South Australia, Australia
Martin Key - University of Colorado Colorado Springs, United States
Kihan Kim – Seoul National University, Republic of Korea
Alex Jiyoung Kim - Sungkyunkwan University, Republic of Korea
Soojin Kim– Louisiana State University, USA
Su Jung Kim – University of Southern California, USA
Philip Kitchen – ESC Rennes School of Business, France
Eunju Ko – Yonsei University, Republic of Korea
Scott Koslow – Macquarie University, Australia
Arthur Kover – Fordham University, USA
Dean Krugman – University of Georgia, USA
Antigone Kyrousi - American University of Greece
Eunseon (Penny) Kwon – Texas Christian University, USA
Russ Laczniak – Iowa State University , USA
Matt Lapierre – University of Arizona, USA
Doo Hee Lee – Korea University, Republic of Korea
Hyung-Seok Lee – Hanyang University, Republic of Korea
Jaejin Lee - Florida State University Jaejin Lee, Florida State University, USA
Mira Lee – Chung-Ang University, Republic of Korea
Wei-Na Lee – University of Texas, USA
Cong Li – University of Miami , USA
Hairong Li – Michigan State University, USA
Choong Hoon Lim – Seoul National University, Republic of Korea
Jhih-Syuan Lin – University of Georgia, USA
Ana Isabel Lopes -  VU Amsterdam, The Netherlands
Chen Lou - Nanyang Technological University, Singapore
May Lwin – Nanyang Technological University, Singapore
Alexander Mafael – Free University of Berlin, Germany
Edward Malthouse – Northwestern University, USA
Tania Maree - University of Pretoria, South Africa
Ewa Maslowska - University of Amsterdam, The Netherlands
Marlys Mason – Oklahoma State University, USA
Jörg Matthes - Universitat Wien, Austria
Michael Maynard – Temple University, USA
Marc Mazodier – ESSEC Business School, France
Rod McColl – ESC Rennes School of Business, France
Colin McDonald – McDonald Research
Robert Meeds – Qatar University, Qatar
Paul Michell – Leeds University, UK
Mariko Morimoto – Sophia University, Japan
Daan Muntinga - University of Amsterdam, The Netherlands
Sidarth Muralidharan - Southern Methodist University, USA
Agnes Nairn – E.M. Lyon Business School, France
Peter Neijens – Amsterdam School of Communications Research (ASCoR), Netherlands
Michelle Nelson – University of Illinois, USA
Christopher Newman - University of Mississippi, United States
Greg Nyilasy – University of Melbourne, Australia
Obinna Obilo - Central Michigan University, United States
Huw O'Connor - University of Waikato, New Zealand
Sangdo Oh – Ulsan National Institute of Science and Technology, Republic of Korea
Shintaro Okazaki – King's College London, UK
Hye-Jin Paek – Hanyang University, Republic of Korea
Stan Paliwoda – University of Strathclyde, UK
Aniruddha Panarkar - University of Wisconsin-Green Bay
George Panigyrakis – University of Athens, Greece
Anastasios Panopoulos – Athens University of Economics and Business, Greece
Jin Seong Park - University of Tennessee, United States
Michael Peasley - Middle Tennessee State University, United States
Patrick de Pelsmacker – University of Antwerp, Belgium
Jean Pfiffelman - University of Strasbourg, France
Joseph Phelps – University of Alabama, USA
Barbara Phillips – University of Saskatchewan, Canada
Kirk Plangger - Kings College London, England
Lucia Porcu - University of Granada, Spain
Kathrynn Pounders - University of Texas at Austin, United States
Marina Puzakova – Lehigh University, USA
Sascha Raithel – Freie Universität Berlin, Germany
Shelly Rathee - Villanova University, USA
Glenna Read - University of Georgia, USA
Leonard Reid – University of Georgia, USA
Nora Rifon - Michigan State University, USA
Karen Robson - University of Windsor, United States
José Rojas-Mendez – Carleton University, Canada
Jenni Romaniuk -  Ehrenberg-Bass Institute, University of South Australia, Australia
John Rossiter – University of Wollongong, Australia
Herbert Rotfeld – Auburn University, USA
Therese Roux - Tshwane University of Technology, South Africa
Rajat Roy – Bond University, Australia
Esther Rozendaal - Radboud University, The Netherlands
Cristel Russell – Pepperdine University, USA
Yuhosua Ryoo – Southern Illinois University, USA
Marko Sarstedt – Otto-von-Guericke-University Magdeburg, Germany
Don Schultz – Agora, Inc. and Northwestern University, USA
Manfred Schwaiger – Ludwig Maximillians University, Germany
Claire Segjin - Hubbard School of Journalism and Mass Communication, University of Minnesota
Trina Sego – Boise State University, USA  
Lucy Simmonds -  Flinders University, Australia
Kim Sheehan – University of Oregon, USA
Fuyuan Shen - Pennsylvania State University, USA
Eric Chuan-Fong Shih - Sungkyunkwan University, South Korea
Akira Shimizu – Keio University, Japan
Anwar Sadat Shimul - Curtin University, Australia
Wonsun Shin - University of Melbourne, Australia
Heather Shoenberger - Penn State University, USA
Pauruv Shukla - University of Southampton, UK
Janas Sinclair – University of North Carolina, USA
Edith Smit – University of Amsterdam, Netherlands
Dongyoung Sohn – Hanyang University, Republic of Korea
Nancy Spears - University of North Texas, USA
Katherine Sreidl - Loyola University Chicago, USA
David Stewart – Loyola Marymount University, USA
Billy Sung - Curtin University, Australia
Yong Hi Sung - The University of Oklahoma, USA
Yongjun Sung – Korea University, Republic of Korea
Max Sutherland – Bond University, Australia
Andrea Tangari - Wayne State University, USA
Ralf Terlutter – University of Klagenfurt, Austria
Brian D. Till – Loyola University, USA
Sunny Tsai – University of Miami, USA
Linda Tuncay Zayer - Loyola University, USA
Caleb Tse – Nanyang Technological University, Singapore
Sarah Turnball - University of Portsmouth, UK
Anneleen Van Kerckhove – Ghent University, Belgium
Rebecca VanMeter Brown - Ball State University Miller College of Business, USA
Guda Van Noort – University of Amsterdam, Netherlands  
Ini Vanwesenbeeck -  Tilburg University, Netherlands
Peeter Verlegh – University of Amsterdam, Netherlands
Alexandra Vilela - James Madison University, USA
Martin Waiguny – Auckland University of Technology, New Zealand
Taylor Jing Wen - University of Florida, USA
Douglas West – King's College London, UK
Gary Wilcox – University of Texas at Austin, USA
Lotte Willemsen -  Rotterdam School of Applied Sciences, Netherland
Bradley Wilson - University of Los Andes, Colombia
R. Dale Wilson – Michigan State University, USA
Rick T. Wilson - Texas State University, USA
Parker Woodroof - University of Alabama at Birmingham, United States
Joyce Wolburg – Marquette University, USA
Benjamin Wright - American University, USA
Linwan Wu - University of South Carolina, USA
Quan Xie - Southern Methodist University, USA
Jie Xu - Villanova University, USA
Mark Yi-Cheon Yim - University of Massachusetts Lowell, USA
Chan Yoo – Saint Joseph's University, USA
Sukki Yoon - Bryant University, USA
Brian Young – University of Exeter, UK
Seounmi Youn – Emerson College, USA
TaiWoong Yun - Incheon National University, South Korea
Hao Zhang - Northeastern University, China
Yuli Zhang - Stockton University, USA
Yorgos Zotos – Cyprus University of Technology, Cyprus
Peng Zou – Harbin Institute of Technology, China
Michal Novak – Prague University of Economics and Business, Czech Republic
Shalom Levy – Ariel University, Israel, Israel
Yaniv Gvili – Ono Academic College, Israel
Osnat Roth Cohen – Ariel University, Israel
Christina Boutsouki – Aristotle University of Thessaloniki, Greece
Dorit Zimand-Sheiner – Ariel University, Israel
Alexander Pfeuffer – University of Georgia, United States
Steven Holiday – University of Alabama, United States
Colleen Kirk  – New York Institute of Technology, United States
Tomas Kincl – Prague University of Business and Economics, Czech Republic
Dan Petrovici – University of Kent, United Kingdom
Benjamin Johnson – University of Florida, United States
Tania Maree – University of Pretoria, South Africa
Thérèse Roux – Tshwane University of Technology, South Africa
Cristian Alejandro Buzeta Riquelme  – University of Chile, Chile
Silvia Ranfagni  – University of Florence, Italy
Claudio Becagli  – University of Florence, Italy
Riccardo Rialti  – University of Milan, Italy
Jamie Grigsby – Missouri State University, United States
Terri H. Chan– Hong Kong Baptist University, Hong Kong
Sarah Mady - American University, United States
Nicole Hartnett - University of South Australia, Australia
Nathaniel J Evans - University of Georgia, USA
Lukas Volgelgsang - Ludwig Maximillians University, Germany
Tiziana Schopper - Ludwig Maximillians University, Germany  
Yongick Jeong - Louisiana State University, United States
Jihye Kim - University of Kentucky, United States
Guolan Yang - Oakland University, United States
Sujin Kim - Oaklahoma State University, United States
Hanyoung Kim - University of Kentucky, United States
Tao Deng - DePaul University, United States
Hyejin Kim - Southern Utah University, United States
Khadija Vakeel - DePaul University, United States
Moutusy Maity - Indian Institute of Management Lucknow, India
Ana Isabel Lopes - VU Amsterdam, Netherlands
Huw O'Connor - University of Waikato, New Zealand
Ini Vanwesenbeeck - Tilburg University, Netherlands
Lotte Willemsen - Rotterdam School of Applied Sciences, Netherlands
Lucy Simmonds - Flinders University, Australia
Jenni Romaniuk - E hrenberg-Bass Institute, University of South Australia, Australia
Catherine Coleman - Texas Christian University, United States
Linda Tuncay Zayer - Loyola University, United States
Moritz Botts - TAU University, Turkey
Priska Breves - Universiteit van Amsterdam, Netherlands
Pantea Foroudi - Middlesex University London, United Kingsom
Brigitte Naderer - Medical Univeristy of Vienna, Italy
Yoon Joo Lee - Washington State University, United States
Mojtable Barari - University of Newcastle, United Kingsdom
Joanna Strycharz - University of Amsterdam, Netherlands
Zeph M.C. Van Berlo - University of Amsterdam, Netherlands
Joyce Wang - Ohio State University, United States
Alvin Zhou- University of Minnesota, United States
Peilin Phua - University of South Australia, Australia
Jiyoon (Karen) Han - San Diego State University, United States
Mi Hyun Lee - Northwestern University, United States
Makam Balaji - Rennes School of Business, France
Tarique Newaz - University of Wisconsin, United States

News, offers and calls for papers

News and offers

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