Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. The objectives of the Journal are as follows:
To bridge the disciplines of marketing and strategic management, and to address the development of knowledge concerning the role that marketing has to play in the management of strategy.
To provide a vehicle for the advancement of knowledge in the field of strategic marketing and to stimulate research in this area.
To consider the role of marketing as an orientation of management at the strategic level of organizations.
Explore the overall management of the marketing function within total corporate management, with particular focus on issues of concern to marketing managers, directors and vice presidents.
To publish state of the art papers, empirical research results, practical aspects of theory, case studies, new methodological developments, conceptual developments, and to encourage published discussion on articles.
Issues that the Journal of Strategic Marketing covers include:
Marketing philosophy in corporate management.
The role of marketing in strategic planning.
Marketing information systems in relation to company wide needs.
Market and industry stakeholder needs.
International strategies.
SBU analysis and decision making.
Marketing related synergies.
Integrating marketing planning with strategic planning.
The management of marketing-led change.
The development and utilization of marketing plans.
Resource allocation in strategic and marketing plans.
HRM related to marketing personnel.
The implementation of strategic and marketing plans.
Marketing effectiveness at the operational and strategic levels.
The utilization and development of control systems.
Relationship Marketing
Peer Review Policy All articles in this journal have undergone editorial screening and double-anonymized peer review.
Journal metrics
Usage
294K annual downloads/views
Citation metrics
3.7 (2023) Impact Factor
Q2 Impact Factor Best Quartile
4.3 (2023) 5 year IF
9.2 (2023) CiteScore (Scopus)
Q1 CiteScore Best Quartile
1.375 (2023) SNIP
1.007 (2023) SJR
Understanding and using journal metrics
Journal metrics can be a useful tool for readers, as well as for authors
who are deciding where to submit their next manuscript for publication.
However, any one metric only tells a part of the story of a journal’s
quality and impact. Each metric has its limitations which means that it
should never be considered in isolation, and metrics should be used to
support and not replace qualitative review.
We strongly recommend that you always use a number of metrics, alongside
other qualitative factors such as a journal’s aims & scope, its
readership, and a review of past content published in the journal. In
addition, a single article should always be assessed on its own merits and
never based on the metrics of the journal it was published in.
Usage and acceptance rate data above are for the last full calendar year
and are updated annually in February. Speed data is updated every six
months, based on the prior six months. Citation metrics are updated
annually mid-year. Please note that some journals do not display all of
the following metrics
(find out why).
Usage:
the total number of times articles in the journal were viewed by users
of Taylor & Francis Online in the previous calendar year, rounded to the
nearest thousand.
Citation Metrics
Impact Factor*:
the average number of citations received by articles published in the
journal within a two-year window. Only journals in the Clarivate Science
Citation Index Expanded (SCIE), Social Sciences Citation Index (SSCI),
Arts and Humanities Citation Index (AHCI) and the Emerging Sources
Citation Index (ESCI) have an Impact Factor.
Impact Factor Best Quartile*:
the journal’s highest subject category ranking in the Journal Citation
Reports. Q1 = 25% of journals with the highest Impact Factors.
5 Year Impact Factor*:
the average number of citations received by articles in the journal
within a five-year window.
CiteScore (Scopus)†:
the average number of citations received by articles in the journal over
a four-year period.
CiteScore Best Quartile†:
the journal’s highest CiteScore ranking in a Scopus subject category. Q1
= 25% of journals with the highest CiteScores.
SNIP
(Source Normalized Impact per Paper):
the number of citations per paper in the journal, divided by citation
potential in the field.
SJR
(Scimago Journal Rank):
Average number of (weighted) citations in one year, divided by the
number of articles published in the journal in the previous three years.
Speed/acceptance
From submission to first decision:
the average (median) number of days for a manuscript submitted to the
journal to receive a first decision. Based on manuscripts receiving a
first decision in the last six months.
From submission to first post-review decision:
the average (median) number of days for a manuscript submitted to the
journal to receive a first decision if it is sent out for peer review.
Based on manuscripts receiving a post-review first decision in the last
six months.
From acceptance to online publication:
the average (median) number of days from acceptance of a manuscript to
online publication of the Version of Record. Based on articles published
in the last six months.
Acceptance rate:
articles accepted for publication by the journal in the previous
calendar year as percentage of all papers receiving a final decision.
Associate Editors Shahriar Akter - University of Wollongong, Australia Rob Angell - University of Southampton, UK Samaa Attia - Suez University, Egypt Achilleas Boukis - Birmingham University, UK Robert Bowen - Cardiff Business School, UK Riza Casidy - Deakin University, Australia Walid Chaouali- International University of Rabat, Morocco James M. Crick - University of Leicester, UK Amandeep Dhir - University of Stavanger, Norway Shaphali Gupta - Management Development Institute, India Matthew Hawkins - ICN Business School ARTEM, France Seongsoo (Simon) Jang -Cardiff University, UK Arnold Japutra - University of Western Australia, AU Zoe Lee - Cardiff Business School, UK Weng Marc Lim - Swinburne University of Technology, Malaysia and Australia Argyro Elisavet Manoli - Loughborough University, UK Adam Mills - Loyola University New Orleans, USA Sussie Morrish - University of Canterbury, New Zealand Ninh Nguyen - Charles Darwin University, Australia Justin Paul -Rollins College-Florida and University of Puerto Rico, USA Park Thaichon - Griffith University, Australia Robert James Thomas - Cardiff Business School, UK Andrea Vocino - Deakin University, Australia
Editorial Board Nick Ashill -Victoria University, Australia Luigi De Luca - Cardiff Business School, UK Simon Pervan - Swimburne Business School, Australia Sanjit Kumar Roy - The University of Western Australia Steve Wilkins - The British University in Dubai, UAE
Founding Editor Gordon Greenley- Aston Business School, UK Former Editor Nigel F. Piercy† -UK
Updated 03-04-2024
Abstracting and indexing
Journal of Strategic Marketing is abstracted and indexed in: ABI/Inform; EBSCOhost; Emerald Management Reviews; International Bibliography of Periodical Literature; International Management Database; OCLC; PsycINFO; Scopus; Swets Information Services; and Thomson Gale.
Open access
Journal of Strategic Marketing is a hybrid open access journal that is part of our Open Select publishing program, giving you the option to publish open access. Publishing open access means that your article will be free to access online immediately on publication, increasing the visibility, readership, and impact of your research.
Why choose open access?
Increase the discoverability and readership of your article
Make an impact and reach new readers, not just those with easy access to a research library
Freely share your work with anyone, anywhere
Comply with funding mandates and meet the requirements of your institution, employer or funder
Rigorous peer review for every open access article
Article Publishing Charges (APC)
If you choose to publish open access in this journal you may be asked to pay an Article Publishing Charge (APC). You may be able to publish your article at no cost to yourself or with a reduced APC if your institution or research funder has an open access agreement or membership with Taylor & Francis.
Would you like to advertise in Journal of Strategic Marketing?
Reach an engaged target audience and position your brand alongside authoritative peer-reviewed research by advertising in Journal of Strategic Marketing.
Taylor & Francis make every effort to ensure the accuracy of all the information (the "Content") contained in our publications. However, Taylor & Francis, our agents (including the editor, any member of the editorial team or editorial board, and any guest editors), and our licensors, make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Any opinions and views expressed in this publication are the opinions and views of the authors, and are not the views of or endorsed by Taylor & Francis. The accuracy of the Content should not be relied upon and should be independently verified with primary sources of information. Taylor & Francis shall not be liable for any losses, actions, claims, proceedings, demands, costs, expenses, damages, and other liabilities whatsoever or howsoever caused arising directly or indirectly in connection with, in relation to, or arising out of the use of the Content. Terms & Conditions of access and use can be found at http://www.tandfonline.com/page/terms-and-conditions .
Ready to submit?
Start a new submission or continue a submission in progress
![Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days]({"type":"image" , "src" : "/sda/110830/Subject-Sample-2021-Economics-Finance-Business-Industry.jpg"})