About this journal

The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship.

The Journal of Business-to-Business Marketing® features:

• basic and applied research that reflects current business marketing theory, methodology, and practice
• articles from leading researchers covering topics of mutual interest for the business and academic communities
• a summary for business marketing practitioners and a structured abstract accompanying each article
• commentaries from the business world provided by leading business thinkers
• a book review section which reviews books of pertinent and direct interest to academics and professionals in business-to-business marketing

Main topical areas covered by the journal include: business / organizational buyer relationship management, business / organizational buying behavior, business / organizational buyer-seller dyad, business / organizational networks and alliances, industrial segmentation, business marketing strategy, fostering ethical business marketing practices / legal issues / government regulation and traditional business marketing mix areas such as industrial products / business services, ideas and experiences, managing innovations, business brands / packaging, industrial pricing (negotiations, bidding), industrial distribution-logistics and supply chain management, promotion (industrial selling and sales management, trade shows, direct marketing methods, sales promotions and all forms of industrial advertising), and the impact of the Internet on all areas of business marketing practice.

The domain of business-to-business marketing encompasses all phenomena involving transactions, exchanges, and relationships in any dyad involving organizations, institutions, and resellers. It is a broad concept encompassing the marketing of business services and industrial products—as well as reseller phenomena—with domestic and/or global perspectives. The journal publishes articles that address any topic within this broad definition. Academics and industry professionals are invited to submit manuscripts to the journal that can contribute to the science and practice of business marketing.

Appropriate Structure

The JBBM is a scholarly journal committed to publishing a broad spectrum of conceptual and empirical articles that offer theoretical, methodological or substantive managerial contributions to the field. The following is a partial list of the nature of manuscripts we consider for review and publication:

• Manuscripts providing thorough review and synthesis of relevant areas within business marketing literature.
• Manuscripts enhancing our understanding of business marketing phenomena that rely on qualitative and/or quantitative methodology.
• Manuscripts using case studies to derive or demonstrate best practices or explicate business marketing theory.
• Manuscripts integrating concepts and tools from cognate disciplines such as accounting, anthropology, economics, finance, law, organizational behavior, psychology, social psychology, sociology and strategic management.
• Manuscripts reporting generalizable empirical findings.
• Manuscripts developing models of business marketing phenomena that are descriptive, predictive, normative or decision based.
• Manuscripts that improve business marketing theories, methods or practice.
• Manuscripts focusing on events and trends effecting business marketing.
• Manuscripts focusing on other areas of business marketing that may be significant for the JBBM’s evolving constituencies.

*These editorial statements and policies are modeled after those of the American Marketing Association’s Journal of Marketing, which has set the standard for the field of Marketing since 1936.

The Journal of Business-to-Business Marketing® is pleased to offer the Outstanding Article of the Year award for best paper of the volume. The winner receives a cash award plus a handsome framed certificate.

Peer Review Policy

All articles appearing in Journal of Business-to-Business Marketing have undergone an initial screening by the Editor and a subsequent anonymous double anonymized peer review process typically consisting of three permanent editorial board members who hold either a PhD or DBA.

Editorial Mission*

Established in 1991, the Journal of Business-to-Business Marketing fosters the evolution of business marketing thought based on research that is both relevant and rigorous – uttered as one if humanly possible. The JBBM is a quarterly publication of Taylor and Francis and one of many premier thematic scholarly journals within the discipline of Marketing.

The publication policies and double anonymized review process of the JBBM are designed to lead to the development and dissemination of best business marketing concepts, methodologies and practices. It is the JBBM’s mission to promote their use by commercial enterprises, institutions, governments and resellers for the enhancement of industry and society at large.

Editorial Goals*

To provide a forum for the advancement of business marketing science, art and practice.

To foster a dialogue about business marketing phenomena through synthesizing experiences from all constituencies the JBBM serves.

To dissolve the false boundary between the “scholarly” and the “practical.” Both “sides” can continue to learn from each other.

JBBM Positioning*

As the premier scholarly journal for business marketing, the JBBM is positioned to focus on substantive issues in basic research about business marketing phenomena and associated managerial practices.

The JBBM publishes articles on a variety of issues contributing to the advancement of the science and art of business marketing. These articles may focus on theory development/enhancement, methodology or managerial practice.

Target Readership*

Our readership includes business marketing practitioners in all industries and educators at all levels who are concerned with business marketing theory, methodology and practice. Our subscribers want to remain knowledgeable and sustain their understanding about the topical areas covered by the JBBM. Our readers are conscientious and circumspect business marketing practitioners and academicians.

*These editorial statements and policies are modeled after those of the American Marketing Association’s Journal of Marketing, which has set the standard for the field of Marketing since 1936.

Business marketing professionals in all industries and educators at all levels whose work is concerned with marketing either business services or industrial products. These individuals are also invited to write for the journal, which is concerned with contributions to our understanding of the science, art, and practice of business marketing.

Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106.

EDITOR IN CHIEF
Forrest Zhilin Yang - City University of Hong Kong

Europe
Andreas Fürst - University of Erlangen - Nuremberg
Christian J. Homburg - University of Mannheim
Maciej Mitręga - Technical University of Ostrava (VSB), Czech Republic

North America
Tao (Tony) Gao - University of Massachusetts Lowell
Michael W. Obal - University of Massachusetts Lowell
Michael Rodriguez - Campbell University
Robert E. Spekman - University of Virginia
Thomas Steenburg - University of Virginia
Ramendra Thakur - University of Louisiana
Xinchun Wang - West Virginia University
Yanhui Zhao - University of Nebraska Omaha

Oceania
Henry F.L. Chung - Massay University 
Richard J. Varey - University of Waikato
Ian F. Wilkinson - University of Sydney
Louise C. Young - University of Technology, Sydney

South America
Marcos Inácio Severo de Almeida - Federal University of Goiás


BOOK REVIEW EDITORS
Australia
Sharon Purchase - University of Western Australia

PAST EDITORS 
J. David Lichtenthal - City University of New York, 1995–2022
David T. Wilson - Pennsylvania State University, 1991–1995